GTM Workspace Powered by ZoomInfo vs. SMARTe Data Platform

A scenario wherein ZoomInfo Sales is well-suited, as I said, is good for giving you the details, the intent, and scope for a specific person working at a very specific company, and also the initiatives that are currently going on in the organization. When it comes to updating a contact's email and phone number, it does so very accurately. Apart from that, the call script feature generates a call script immediately after the call connects, in three to four seconds. Then there is a customer mapping filter where you can find similar customers to your existing ICPs. And then when it comes to maybe the things or scenarios that are less appropriate, it's again the Chrome extension part. Also, on the onboarding part, we have experienced that the onboarding did not go that smoothly. The email generation part that ZoomInfo claims is quite good. For us, the result that came out was all four to five of our emails, the email template that we had made in ZoomInfo. So all these four to five emails had the same body, the same subject line, just we can say 98% of the email were same, just 2% change in them. And there is no scope for automation. You have to process each and everything manually, even today in ZoomInfo.

Incentivized

1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.

• Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
• Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
• Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
• Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.

Incentivized

• Unlocking Phone Number from a contact
• Unlocking Email from a contact
• Tracking the relevant role within the company
• Understanding companies organization

Incentivized

• For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
• Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.

Incentivized

• UI could be better.
• Automate the product buying experience.

I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.

Incentivized

The sidebar is seamless, and it's easy to navigate, unlike other tools. I like that the advanced search isn't too complicated, either. Sometimes, I wonder if I'm not using the tool to its full capability, but it's great for a combination strategy of sales navigation and Zoom.

Incentivized

I never used it

Incentivized

There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes

Incentivized

There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.

Incentivized

We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.

• Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
• TAM (total addressable market) data accuracy is significant.
• AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.

Incentivized

• More contacts available
• Increased response rate thanks to more way to reach out
• Increased conversion rate

Incentivized