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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Smartlook

    Score8.8 out of 10
    Small Businesses (1-50 employees)
    Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…

    $55

    per month 5000 sessions

    Usabilla (discontinued)

    Score5.6 out of 10
    N/AUsabilla was a web and app survey tool, developed by the Amsterdam company of the same name, and acquired by SurveyMonkey in March of 2019. The product is no longer available.

    $49

    per month

    Pricing
    SmartlookUsabilla (discontinued)
    Editions & Modules
    Pro
    $55
    per month 5000 sessions
    Free
    Free forever
    per month 3000 sessions
    Enterprise
    Custom pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    SmartlookUsabilla (discontinued)
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll Smartlook packages support both web and mobile app platforms.—
    More Pricing Information
    Community Pulse
    SmartlookUsabilla (discontinued)
    Considered Both Products
    Smartlook
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    113 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    101 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    114 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    94 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    104 Answers
    No answers on this topic
    Features
    SmartlookUsabilla (discontinued)
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Smartlook and Usabilla (discontinued)
    Feature
    Smartlook
    -
    Ratings
    Usabilla (discontinued)
    8.0
    4 Ratings
    1% below category average
    Survey templates00 Ratings10.03 Ratings
    Themes00 Ratings6.04 Ratings
    Custom logo/branding00 Ratings7.94 Ratings
    Survey Content
    Comparison of Survey Content features of Smartlook and Usabilla (discontinued)
    Feature
    Smartlook
    -
    Ratings
    Usabilla (discontinued)
    8.6
    4 Ratings
    1% above category average
    Changes to live survey00 Ratings7.94 Ratings
    Question design help00 Ratings10.03 Ratings
    Multiple question types00 Ratings7.94 Ratings
    Survey Logic
    Comparison of Survey Logic features of Smartlook and Usabilla (discontinued)
    Feature
    Smartlook
    -
    Ratings
    Usabilla (discontinued)
    6.9
    4 Ratings
    19% below category average
    Survey logic flexibility00 Ratings6.94 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Smartlook and Usabilla (discontinued)
    Feature
    Smartlook
    -
    Ratings
    Usabilla (discontinued)
    5.8
    4 Ratings
    33% below category average
    Response tracking00 Ratings7.03 Ratings
    Data export00 Ratings5.54 Ratings
    Standard reports00 Ratings5.54 Ratings
    Custom reports00 Ratings5.52 Ratings
    Analytics00 Ratings5.54 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Smartlook and Usabilla (discontinued)
    Feature
    Smartlook
    -
    Ratings
    Usabilla (discontinued)
    7.4
    4 Ratings
    16% below category average
    Access controls00 Ratings7.44 Ratings
    Compliance00 Ratings7.44 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Smartlook and Usabilla (discontinued)
    Feature
    Smartlook
    -
    Ratings
    Usabilla (discontinued)
    8.4
    2 Ratings
    4% above category average
    Vendor-offered crowdsourcing00 Ratings10.01 Ratings
    Respondent restrictions00 Ratings6.92 Ratings
    Best Alternatives
    SmartlookUsabilla (discontinued)
    Small Businesses
    Crazy Egg
    Score7.9 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Crazy Egg
    Score7.9 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    Crazy Egg
    Score7.9 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SmartlookUsabilla (discontinued)
    Likelihood to Recommend
    9.0
    (141 ratings)
    2.1
    (5 ratings)
    Likelihood to Renew
    8.9
    (4 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (75 ratings)
    2.1
    (3 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (107 ratings)
    1.9
    (4 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    -
    (0 ratings)
    Configurability
    8.2
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SmartlookUsabilla (discontinued)
    Likelihood to Recommend
    Smartlook
    Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
    Incentivized
    Read full review
    Discontinued Products
    If we could select 0/10 we would... We would not recommend anyone using this product as it excludes a very important user group, disabled users. If you use this product you will be failing ADA and WCAG 2.1 (EU Directive for public sector websites and mobile apps). In my opinion, you will be vulnerable to lawsuits.
    Read full review
    Pros
    Smartlook
    • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
    • Real-time recording provides exceptional insights to our design & engineering teams.
    • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
    Incentivized
    Read full review
    Discontinued Products
    • Continuous feedback such as CSAT or NPS score.
    • Monitors feedback trends on recurring surveys through analytics dashboard.
    • In context, in the moment data rather than during a follow up survey.
    Incentivized
    Read full review
    Cons
    Smartlook
    • I feel nickel and dimed with the events and funnels.
    • We came from sessions being 30 mins of inactivity and now it's 5-10 mins. Session count has gone up significantly which we weren't prepared for.
    • Recording playback isn't as clean and maneuverable like FullStory.
    Incentivized
    Read full review
    Discontinued Products
    • Styling and positioning of the 'Feedback' button could be improved with more options provided. Right now it seems very basic.
    • Triggered surveys and popups would also benefit for more styling and control over how the survey is presented to users. Sometimes it can be hard to match your brand to the out-of-box options available. I've seen more flexible versions of this in other providers.
    • Notifications of negative feedback (delivered via email) could be improved. We like to try and take immediate action and the notifications haven't always made this possible. I'd also like to see more notification options added to triggered campaigns and surveys.
    Incentivized
    Read full review
    Likelihood to Renew
    Smartlook
    As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    Smartlook
    Every page, the tool setup pages and dashboards are built very well, the site structure is perfectly designed and intuitive to use. All functions are well documented and the help sections are really everywhere, you don't have to search for answers, as they are just popped up or max. a click away for your service.
    Incentivized
    Read full review
    Discontinued Products
    The interface to configure the questionary is quite easy to use. It helps to give autonomy to marketing teams. Once the initial setup is made (integrating a basic javascript code on your website), you can easily deploy any questionary on any page of your website. Usabilla is a very flexible tool overall.
    Incentivized
    Read full review
    Support Rating
    Smartlook
    Sofia P. is being our point of contact with the issues we faced. I was unsure about how to explain to her what was going on with the recording numbers (the recording has stopped before we were expecting to), but she readily understood and came with a solution for us in the same day. The problem was blocking our developer to test the integration, so it was great to have support so fast that he could continue his work.
    Incentivized
    Read full review
    Discontinued Products
    If we could select 0/10 we would... If Usabilla were to fix their accessibility issues we would consider keeping our subscription to them, but as it stands this does not seem possible as Usabilla does not seem interested in making the platform accessible.
    Read full review
    Alternatives Considered
    Smartlook
    It has been a year between the time when I last used Hotjar and first started using Smartlook. I would say both tools are more or less equal when it comes to features, the only 2 differences I can think of are - price and customer support. Smartlook is cheaper and has superior customer services. You have the feeling when interacting with them that they genuinely care.
    Incentivized
    Read full review
    Discontinued Products
    I have Hotjar, Sprig, and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects. Sprig and Hotjar both allow mobile and allow video recordings (either of a user's screen or a user's webcam for impromptu interviews).
    Incentivized
    Read full review
    Return on Investment
    Smartlook
    • Smartlook is used by different individuals from different organizations to have insights into different parts of products. It is used as the sole developer of our website as well as marketing campaigns.
    • Smartlook has an amazing feature which is tracking the activities of return users.
    • It gives reliable and efficient services.
    Incentivized
    Read full review
    Discontinued Products
    • Positive - gave us more insight into our user's journey post purchase.
    • Positive - let us know what problems our users were having with our account portal through moment of truth surveys.
    • Positive - gave us numbers to show to leadership that quantified the digital customer experience.
    Incentivized
    Read full review
    ScreenShots

    Smartlook Screenshots

    Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps