Smartlook vs. Usabilla (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Smartlook
Score 8.3 out of 10
Small Businesses (1-50 employees)
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…
$55
per month 5000 sessions
Usabilla (discontinued)
Score 4.6 out of 10
N/A
Usabilla was a web and app survey tool, developed by the Amsterdam company of the same name, and acquired by SurveyMonkey in March of 2019. The product is no longer available.
$49
per month
Pricing
SmartlookUsabilla (discontinued)
Editions & Modules
Pro
$55
per month 5000 sessions
Free
Free forever
per month 3000 sessions
Enterprise
Custom pricing
No answers on this topic
Offerings
Pricing Offerings
SmartlookUsabilla (discontinued)
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAll Smartlook packages support both web and mobile app platforms.
More Pricing Information
Community Pulse
SmartlookUsabilla (discontinued)
Top Pros
Top Cons
Features
SmartlookUsabilla (discontinued)
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Smartlook
-
Ratings
Usabilla (discontinued)
8.0
4 Ratings
1% above category average
Survey templates00 Ratings10.03 Ratings
Themes00 Ratings6.04 Ratings
Custom logo/branding00 Ratings7.94 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Smartlook
-
Ratings
Usabilla (discontinued)
8.6
4 Ratings
0% above category average
Changes to live survey00 Ratings7.94 Ratings
Question design help00 Ratings10.03 Ratings
Multiple question types00 Ratings7.94 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Smartlook
-
Ratings
Usabilla (discontinued)
6.9
4 Ratings
17% below category average
Survey logic flexibility00 Ratings6.94 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Smartlook
-
Ratings
Usabilla (discontinued)
5.8
4 Ratings
34% below category average
Response tracking00 Ratings7.03 Ratings
Data export00 Ratings5.54 Ratings
Standard reports00 Ratings5.54 Ratings
Custom reports00 Ratings5.52 Ratings
Analytics00 Ratings5.54 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Smartlook
-
Ratings
Usabilla (discontinued)
7.4
4 Ratings
15% below category average
Access controls00 Ratings7.44 Ratings
Compliance00 Ratings7.44 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Smartlook
-
Ratings
Usabilla (discontinued)
8.4
2 Ratings
3% above category average
Vendor-offered crowdsourcing00 Ratings10.01 Ratings
Respondent restrictions00 Ratings6.92 Ratings
Best Alternatives
SmartlookUsabilla (discontinued)
Small Businesses
Lucky Orange
Lucky Orange
Score 6.6 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.8 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.0 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.8 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.8 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SmartlookUsabilla (discontinued)
Likelihood to Recommend
9.0
(141 ratings)
2.5
(5 ratings)
Likelihood to Renew
8.9
(4 ratings)
-
(0 ratings)
Usability
9.8
(75 ratings)
2.5
(3 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
8.2
(1 ratings)
-
(0 ratings)
Support Rating
9.8
(107 ratings)
2.1
(4 ratings)
Implementation Rating
7.3
(1 ratings)
-
(0 ratings)
Configurability
8.2
(2 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
8.2
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
SmartlookUsabilla (discontinued)
Likelihood to Recommend
Smartlook
Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
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Discontinued Products
If we could select 0/10 we would... We would not recommend anyone using this product as it excludes a very important user group, disabled users. If you use this product you will be failing ADA and WCAG 2.1 (EU Directive for public sector websites and mobile apps). In my opinion, you will be vulnerable to lawsuits.
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Pros
Smartlook
  • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
  • Real-time recording provides exceptional insights to our design & engineering teams.
  • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
Read full review
Discontinued Products
  • Continuous feedback such as CSAT or NPS score.
  • Monitors feedback trends on recurring surveys through analytics dashboard.
  • In context, in the moment data rather than during a follow up survey.
Read full review
Cons
Smartlook
  • I feel nickel and dimed with the events and funnels.
  • We came from sessions being 30 mins of inactivity and now it's 5-10 mins. Session count has gone up significantly which we weren't prepared for.
  • Recording playback isn't as clean and maneuverable like FullStory.
Read full review
Discontinued Products
  • Styling and positioning of the 'Feedback' button could be improved with more options provided. Right now it seems very basic.
  • Triggered surveys and popups would also benefit for more styling and control over how the survey is presented to users. Sometimes it can be hard to match your brand to the out-of-box options available. I've seen more flexible versions of this in other providers.
  • Notifications of negative feedback (delivered via email) could be improved. We like to try and take immediate action and the notifications haven't always made this possible. I'd also like to see more notification options added to triggered campaigns and surveys.
Read full review
Likelihood to Renew
Smartlook
As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
Read full review
Discontinued Products
No answers on this topic
Usability
Smartlook
Every page, the tool setup pages and dashboards are built very well, the site structure is perfectly designed and intuitive to use. All functions are well documented and the help sections are really everywhere, you don't have to search for answers, as they are just popped up or max. a click away for your service.
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Discontinued Products
The interface to configure the questionary is quite easy to use. It helps to give autonomy to marketing teams. Once the initial setup is made (integrating a basic javascript code on your website), you can easily deploy any questionary on any page of your website. Usabilla is a very flexible tool overall.
Read full review
Support Rating
Smartlook
Sofia P. is being our point of contact with the issues we faced. I was unsure about how to explain to her what was going on with the recording numbers (the recording has stopped before we were expecting to), but she readily understood and came with a solution for us in the same day. The problem was blocking our developer to test the integration, so it was great to have support so fast that he could continue his work.
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Discontinued Products
If we could select 0/10 we would... If Usabilla were to fix their accessibility issues we would consider keeping our subscription to them, but as it stands this does not seem possible as Usabilla does not seem interested in making the platform accessible.
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Alternatives Considered
Smartlook
It has been a year between the time when I last used Hotjar and first started using Smartlook. I would say both tools are more or less equal when it comes to features, the only 2 differences I can think of are - price and customer support. Smartlook is cheaper and has superior customer services. You have the feeling when interacting with them that they genuinely care.
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Discontinued Products
I have Hotjar, Sprig, and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects. Sprig and Hotjar both allow mobile and allow video recordings (either of a user's screen or a user's webcam for impromptu interviews).
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Return on Investment
Smartlook
  • Smartlook is used by different individuals from different organizations to have insights into different parts of products. It is used as the sole developer of our website as well as marketing campaigns.
  • Smartlook has an amazing feature which is tracking the activities of return users.
  • It gives reliable and efficient services.
Read full review
Discontinued Products
  • Positive - gave us more insight into our user's journey post purchase.
  • Positive - let us know what problems our users were having with our account portal through moment of truth surveys.
  • Positive - gave us numbers to show to leadership that quantified the digital customer experience.
Read full review
ScreenShots

Smartlook Screenshots

Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps