Likelihood to Recommend
If you have the need to run your own e-mail delivery infrastructure using SMTP2GO as your outbound gives a higher level of security, and reliability compared to any other options I could find. When aberrant behavior was seen on our newsletter (ios decided to automatically unsubscribe everyone automatically because of a misconfigured default setting in their email app) SMTP saw this pattern across multiple users, contacted us, contacted Apple and was able to get the issue resolved quickly. I would not have been able to accomplish this easily on my own.
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It is well suited in scenarios:
Well-defined static list with proper info. Not building email templates from scratch Litmus testing involved Easy to use simple automation journeys involved
Not well-suited scenarios:
Complex Customer journeys Dynamic content involved Integration with other products other than the ZOHO suite Testing API limits Read full review Pros Bulk email sending in the thousands of emails per day Email with large attachments going to a large number of users Email logging for audit/tracking purposes Handling large numbers of sending domains Team admin access for IT to manage settings and view logs Read full review The best thing about this software is its integration with G-suite. It's user interface is so easy that any user can learn it quickly. And it is very easy to operate. It helps users to engage subscribers via various social media platforms. It allows users to compare various email campaigns. Read full review Cons More fine-grained sub-account via custom SMTP head fields NDR and Spam reports/exports would allow better integration back to our system Ability to handle DKIM/DMARC reports so we can further analyze (without handling our own system/servers) Read full review Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error. The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns. Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken. After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault. You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use firstname.lastname@example.org or email@example.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again. The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them. Read full review Likelihood to Renew
Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.
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Because I am a single user organization and the subscription is free for up to 3 users.
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While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.
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When I first contacted SMTP2GO while searching for a solution, they were extremely helpful and attentive. I think it only took two email messages to answer all my questions and make a decision. I don't think I've ever needed any support to implement and operate the several solutions I currently use with the SMTP2GO service. It just works intuitively and flawlessly.
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SMTP2GO stands out in several ways. Firstly, it offers a highly reliable email delivery infrastructure, with a strong focus on ensuring that emails are delivered successfully. Additionally, SMTP2GO provides advanced reporting and analytics features that help organizations to better understand the performance of their email campaigns. The easy integration with a wide range of platforms, excellent customer support, and robust spam filter are also standout features. We'll recommend SMTP2GO to anyone looking for reliable email sending.
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Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
Read full review Return on Investment Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts. More cost efficient than paying for several different email accounts. Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility. Read full review It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are. Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly. To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such. Read full review ScreenShots Zoho Campaigns Screenshots