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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Sniply

    Score9 out of 10
    N/ASniply is a social media management solution built primarily as a content management and marketing tool for social media to drive ROI and leads.

    $29

    per month

    Tailwind

    Score7.5 out of 10
    N/ATailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.

    $14.99

    per month

    Pricing
    SniplyTailwind
    Editions & Modules
    FREE
    $0
    per month
    BASIC
    $29
    per month
    PRO
    $79
    per month
    BUSINESS
    $149
    per month
    AGENCY
    $299
    per month
    Free
    $0
    billed annually
    Pro
    $24.99
    per month 1 user and profile
    Advanced
    $49.99
    per month 2 users and profiles
    Max
    $99.99
    per month 5 users and 3 profiles
    Tailwind Communities
    $119.88
    billed annually
    Offerings
    Pricing Offerings
    SniplyTailwind
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    SniplyTailwind
    Marketing
    Comparison of Marketing features of Sniply and Tailwind
    Feature
    Sniply
    9.0
    2 Ratings
    15% above category average
    Tailwind
    7.7
    8 Ratings
    0% below category average
    Lead generation9.02 Ratings5.07 Ratings
    Content marketing9.01 Ratings5.98 Ratings
    Campaigns and promotions9.01 Ratings10.05 Ratings
    Paid media management00 Ratings10.05 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Sniply and Tailwind
    Feature
    Sniply
    9.0
    1 Ratings
    8% above category average
    Tailwind
    4.0
    12 Ratings
    70% below category average
    Twitter9.01 Ratings00 Ratings
    Facebook9.01 Ratings1.01 Ratings
    LinkedIn9.01 Ratings00 Ratings
    Google+9.01 Ratings00 Ratings
    Instagram00 Ratings4.58 Ratings
    Pinterest00 Ratings6.612 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Sniply and Tailwind
    Feature
    Sniply
    9.5
    2 Ratings
    21% above category average
    Tailwind
    7.3
    10 Ratings
    6% below category average
    Campaign success analytics10.02 Ratings5.29 Ratings
    Real-time tracking9.01 Ratings7.08 Ratings
    Competitor analysis00 Ratings9.76 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Sniply and Tailwind
    Feature
    Sniply
    -
    Ratings
    Tailwind
    9.2
    4 Ratings
    18% above category average
    Boolean keyword searches00 Ratings9.52 Ratings
    Filtering out noise/spam00 Ratings8.93 Ratings
    Sentiment analysis00 Ratings8.94 Ratings
    Broad channel coverage00 Ratings9.44 Ratings
    Publishing
    Comparison of Publishing features of Sniply and Tailwind
    Feature
    Sniply
    -
    Ratings
    Tailwind
    4.7
    12 Ratings
    54% below category average
    Content planning and scheduling00 Ratings5.912 Ratings
    Audience targeting00 Ratings3.89 Ratings
    Content optimization00 Ratings3.812 Ratings
    Workflow management00 Ratings5.210 Ratings
    Engagement
    Comparison of Engagement features of Sniply and Tailwind
    Feature
    Sniply
    -
    Ratings
    Tailwind
    5.7
    10 Ratings
    35% below category average
    Automated routing and prioritization00 Ratings5.98 Ratings
    Customer interaction histories00 Ratings5.25 Ratings
    Bulk actions00 Ratings5.98 Ratings
    Account management
    Comparison of Account management features of Sniply and Tailwind
    Feature
    Sniply
    -
    Ratings
    Tailwind
    3.0
    8 Ratings
    90% below category average
    Role-based user permissions & privileges00 Ratings1.07 Ratings
    Mobile access00 Ratings5.17 Ratings
    Best Alternatives
    SniplyTailwind
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SniplyTailwind
    Likelihood to Recommend
    9.0
    (2 ratings)
    5.8
    (13 ratings)
    Usability
    9.0
    (1 ratings)
    5.9
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    SniplyTailwind
    Likelihood to Recommend
    Sniply
    Sniply is well suited for large companies with very engaged audiences and brands that attract a lot of attention. It would also work well with single brands that don't have to switch between profiles. For us, it works very well; it is just a little more time consuming than if we were a larger company or had fewer brands.
    Incentivized
    Read full review
    Tailwind
    Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
    Read full review
    Pros
    Sniply
    • Using the 'Call to Action' feature means I set specific text to drive people to my blog.
    • 1000 clicks for free is an excellent price point for independent consultants and small businesses and the price points to upgrade make a lot of sense too.
    • It's super easy to track clicks and conversions to your website.
    • Super easy integration with Buffer which is fantastic.
    Incentivized
    Read full review
    Tailwind
    • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
    • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
    • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
    Incentivized
    Read full review
    Cons
    Sniply
    • Packages. We are a medium-sized company but we manage small brands who do not get a lot of clicks. Because of this, the current packages don't work for our purposes.
    • Integrations. We use Sniply inside of Sendible and the integration is a bit clunky when you have more than one account.
    • Customization. Snips are look the same, it would be helpful if there were more customization options.
    Incentivized
    Read full review
    Tailwind
    • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
    • The Tailwind Create is fun and helpful but still hard to use.
    Incentivized
    Read full review
    Usability
    Sniply
    Makes it super easy
    Incentivized
    Read full review
    Tailwind
    Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
    Incentivized
    Read full review
    Support Rating
    Sniply
    No answers on this topic
    Tailwind
    I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
    Incentivized
    Read full review
    Alternatives Considered
    Sniply
    Sniply has a lot more data and customization features. Bitly does not have the features we need in the version we use. Sniply's UI is a lot more clean and user friendly then Bitly and is easier to use. Also, the integration with Sendible makes Sniply much more convenient for us to use
    Incentivized
    Read full review
    Tailwind
    When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
    Incentivized
    Read full review
    Return on Investment
    Sniply
    • I use the free version and so far my conversion rate (people who click my call to action) is 0.71%. This is a low number but also represents 3 people who might not ordinarily have visited my website so that's a good return to me.
    Incentivized
    Read full review
    Tailwind
    • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
    • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
    • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
    Incentivized
    Read full review
    ScreenShots