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Spotfire Data Virtualization (formerly TIBCO Data Virtualization) vs. Tealium Customer Data Hub

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Spotfire Data Virtualization

    Score8.6 out of 10
    N/ASpotfire Data Virtualization is an enterprise data virtualization solution that orchestrates access to multiple and varied data sources and delivers the datasets and IT-curated data services foundation for nearly any solution.N/A

    Tealium Customer Data Hub

    Score8.7 out of 10
    Enterprise companies (1,001+ employees)
    The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.N/A
    Pricing
    Spotfire Data VirtualizationTealium Customer Data Hub
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Spotfire Data VirtualizationTealium Customer Data Hub
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Spotfire Data VirtualizationTealium Customer Data Hub
    Considered Both Products
    Cloud Software Group
    No answer on this topic
    Tealium
    No answer on this topic
    Key User Insights
    Would buy again
    78%
    Would buy again
    28 Answers
    99%
    Would buy again
    82 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    28 Answers
    97%
    Delivers good value for the price
    67 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    31 Answers
    98%
    Happy with the feature set
    81 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    24 Answers
    93%
    Lived up to sales and marketing promises
    53 Answers
    Implementation went as expected
    87%
    Implementation went as expected
    26 Answers
    87%
    Implementation went as expected
    60 Answers
    Features
    Spotfire Data VirtualizationTealium Customer Data Hub
    Tag Management
    Comparison of Tag Management features of Spotfire Data Virtualization (formerly TIBCO Data Virtualization) and Tealium Customer Data Hub
    Feature
    Spotfire Data Virtualization (formerly TIBCO Data Virtualization)
    -
    Ratings
    Tealium Customer Data Hub
    8.2
    12 Ratings
    0% below category average
    Tag library00 Ratings9.012 Ratings
    Tag variable mapping00 Ratings8.012 Ratings
    Ease of writing custom tags00 Ratings8.012 Ratings
    Rules-driven tag execution00 Ratings9.112 Ratings
    Tag performance monitoring00 Ratings4.311 Ratings
    Page load times00 Ratings8.911 Ratings
    Mobile app tagging00 Ratings8.05 Ratings
    Library of JavaScript extensions00 Ratings9.911 Ratings
    Best Alternatives
    Spotfire Data VirtualizationTealium Customer Data Hub
    Small Businesses
    No answers on this topic
    Twilio Segment
    Score8.5 out of 10
    Medium-sized Companies
    No answers on this topic
    Treasure AI
    Score9 out of 10
    Enterprises
    No answers on this topic
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Spotfire Data VirtualizationTealium Customer Data Hub
    Likelihood to Recommend
    7.1
    (43 ratings)
    8.6
    (131 ratings)
    Likelihood to Renew
    6.1
    (3 ratings)
    9.2
    (20 ratings)
    Usability
    5.4
    (5 ratings)
    9.0
    (12 ratings)
    Availability
    8.0
    (2 ratings)
    9.0
    (2 ratings)
    Performance
    6.6
    (20 ratings)
    9.0
    (4 ratings)
    Support Rating
    7.9
    (21 ratings)
    8.4
    (84 ratings)
    Online Training
    8.0
    (1 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    7.9
    (3 ratings)
    10.0
    (2 ratings)
    Configurability
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Ease of integration
    3.0
    (1 ratings)
    10.0
    (1 ratings)
    Product Scalability
    8.0
    (2 ratings)
    9.0
    (2 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Spotfire Data VirtualizationTealium Customer Data Hub
    Likelihood to Recommend
    Cloud Software Group
    TIBCO Data Virtualization is well suited for customers who are challenged to deal with extracting data from dozens of different sources and systems, and do not have the time and liberty to hire data engineers and/or ETL developers to write dozens or hundreds of complex ETLs. However, there are situations where TIBCO Data Virtualization severely underperforms, and those are where we are dealing with large volumes of data, in tera bytes or peta byte scale system. For example, a messaging queue which sends 200 million messages every hour will choke TIBCO Data Virtualization if the technology is chosen to route the data.
    Incentivized
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    Tealium
    Well suited: Any company that has a variety of data interspersed across multiple systems and is trying to get a more unified understanding of their customer profile—that enriched customer view of having all these disparate data sources and wanting to bring them together in a relatively seamless manner, and then having that more nuanced understanding of the entirety of the customer and being able to action off of it. Which again, I feel like is a core marketing use case.
    Incentivized
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    Pros
    Cloud Software Group
    • Connecting to different data silos and presenting the data as a singled unified layer of data.
    • Exposing data to Technical and non technical users through Web UI or reporting tools
    • Secured exposure of data as web services.
    • Row level and column level data security
    • Multi tenancy data security.
    • Real time data by connecting to the operational databases
    • Historical data generation
    Incentivized
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    Tealium
    • Activation in real time - it's really good and you can literally see the information being activated in all other technologies that my clients use, like TikTok, Facebook, Google, et cetera. At the time that a client arrives on your website, you have instant data to enrich the profiles and activate on this channel. So this is really good and it's something that Tealium give us the control in order to do that.
    • The other thing is that you have the power to choose what data you want to collect and what data you do not want to collect. Tealium is particularly very good on doing that.
    Incentivized
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    Cons
    Cloud Software Group
    • Performance of TDV Studio (its own IDE) is poor.
    • Performance of TDV repository database is rather poor for larger numbers of objects .(Note: We have approx. 9tsd objects introspected in TDV and approx. 20tsd objects generated in upper DV layers.)
    • Propagation of privileges to parent/child dependencies does not work when applying recursively on a folder. (It's a huge setback when working with large number of objects organized semantically into subfolders.)
    • Lack of command line client interface for scripting at the time of version 8.4 (I had to write my own CLI.)
    • TDV Studio does an absolutely horrible job with its own code editors when indentation is in place. Also, the editor is brutally slow and feature-poor.
    • Tracking privileges on the level of table/view columns causes occasional problems when regranting.
    • TDV's stored programs ("SQL scripts" in their own terminology) compiler leaves out many syntactic and semantic checks, making them hugely prone to run-time errors.
    • TDV Server's REST API is a very poor (in terms of features) and flawed cousin to its SOAP API (at the time of version 8.4).
    Incentivized
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    Tealium
    • Audiences—don't they technically exist in Tealium? They are just streamed—no count, no backfill, etc.
    • Working backward to identify issues involves lots of clicking in the UI, going from audience to audience attribute, badge to event attribute, and so on.
    • You have to wait for a Real-Time event to see the payload. There is no sample or other option.
    Incentivized
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    Likelihood to Renew
    Cloud Software Group
    It is useful for us to see the data and do analysis. Also we use it to generate reports and see trends or gather insights
    Incentivized
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    Tealium
    I already know that my company has no plans to discontinue use of Tealium. We are heavily reliant on it due to a huge number of product teams and developers we would have to work with to place tags across many pages. Tealium is already there on the pages, and our application/product teams are familiar with how to integrate it. It is just the simplest way to ensure that new data requirements are implemented in a timely manner.
    Incentivized
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    Usability
    Cloud Software Group
    TDV's interface is a bit dated and not entirely intuitive. Would recommend some UX design review as the interface leaves a bit to be better understood to be used by users without inherent knowledge of Tibco. Overall I'd suggest more improvement here to ensure usability by a lesser tech audience.
    Incentivized
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    Tealium
    Once you understand how it works and how to implement things, it is a dream and very user friendly. There is the initial learning curve but there are oceans of helpers available to you to help you bridge that initial gap and get going. Take the time to learn it up front and you will never have any problems. And support is great and available to answer questions
    Incentivized
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    Reliability and Availability
    Cloud Software Group
    We have never encountered issues where it was unavailable when we needed it.
    Incentivized
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    Tealium
    It's been flawless as far as I am concerned.
    Incentivized
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    Performance
    Cloud Software Group
    This product's performance is very consistent. It is extremely rare for templates to fail. I've been using this software for 5 years and find it to be both simple and powerful. The impact within the company has been very positive as different processes in different areas, such as data analysis, development, and integrations, have been improved, and, best of all, it has not affected the users. Various systems with which it is connected in order to obtain information.
    Incentivized
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    Tealium
    Sometimes publishing can take longer than expected
    Incentivized
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    Support Rating
    Cloud Software Group
    On a few occasions I have asked TIBCO technical support for help because I have adapted perfectly to their tools, but in those few that I have communicated with their technical team I have received personalized, attentive, responsible attention and I am always assisted by an expert staff the topic. A TIBCO technical support technician spent more than an hour helping me to solve a problem in the initial stage of implementation in my department and this is something that I always appreciate.
    Incentivized
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    Tealium
    The support team often is so quick to respond and so helpful when it comes to working with the needs of my clients and being able to resolve potential shortcomings or technical issues or surrounding the tool. There have been times more recently that I’ve gotten more generic service rather than the tailored experience that I have come to expect.
    Incentivized
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    Online Training
    Cloud Software Group
    The training was helpful. I was able to understand how to use TIBCO for the data load process that we implemented and how to perform various troubleshooting steps based on the training I received. The technician was thorough and took the time to answer any questions. Once we were shown how to use TIBCO in the test environment, we were able to configure the production environment ourselves.
    Incentivized
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    Tealium
    Did what we needed to onboard us onto the platform
    Incentivized
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    Implementation Rating
    Cloud Software Group
    Other vendors have clearer, more visual implementation documentation. We also did not have our data architect and and server administrator available full-time for implementation. In the future, we will secure the necessary internal resources.
    Incentivized
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    Tealium
    Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
    Incentivized
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    Alternatives Considered
    Cloud Software Group
    We did not need to evaluate another technology in the same category for data virtualization, since we are 100% sure of the capabilities and benefits that we would have with TIBCO Data Virtualization, both for market positioning as well as success stories from other companies. great renown worldwide. From the first day of use, it meets our needs to provide the expected solutions.
    Incentivized
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    Tealium
    Tealium Customer Data Hub can do it all in one. Whereas, I think by using multiple Tealium Customer Data Hubs, we can utilize what each tool is really good at. In an ideal world, we'd like to use Tealium Customer Data Hub for everything, but one thing that we struggle with is Audience Segmentation, and we are looking for a one touch solution, without a lot of the work since the data is already there.
    Incentivized
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    Contract Terms and Pricing Model
    Cloud Software Group
    No answers on this topic
    Tealium
    Like anything it could be cheaper but we still feel we get value from it.
    Incentivized
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    Scalability
    Cloud Software Group
    Good scaling
    Incentivized
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    Tealium
    Never had an issue, scales as we use it.
    Incentivized
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    Professional Services
    Cloud Software Group
    No answers on this topic
    Tealium
    Very easy to work with and relatively cost effective
    Incentivized
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    Return on Investment
    Cloud Software Group
    • We took spreadsheets that took hours a month to update and made them update automatically using TDV, saving hours a month of analyst time
    • The incremental cost of TDV relative to straight spotfire licensing made it a no-brainer due to the ease of data management
    • We continue to automate legacy business processes in TDV, saving time all over the organization.
    Incentivized
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    Tealium
    • There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
    • A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.
    Incentivized
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    ScreenShots

    Spotfire Data Virtualization Screenshots

    Screenshot of Data Flow EditorScreenshot of Data CatalogScreenshot of Transform Editor

    Tealium Customer Data Hub Screenshots

    Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard