TrustRadius

Sprinklr Marketing vs. UpContent

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sprinklr Marketing
Score 7.3 out of 10
N/A
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
UpContent
Score 10.0 out of 10
N/A
UpContent is a content discovery tool that focuses on delivering quality results and helping users find precisely the content they need when they need it. The vendor says the that four filters included with their solution help users in the following areas: Recency - sorts content so the most recent is seen first Relevance - sorts content so what's most relevant to the topic is seen first Shareability - uses psychological…
$0
1 Topic
Pricing
Sprinklr MarketingUpContent
Editions & Modules
No answers on this topic
Free
$0
1 Topic
Starter
$7/Month
3 Topics
Engager
$19/Month
10 Topics
Leader
$45/Month
25 Topics
Offerings
Pricing Offerings
Sprinklr MarketingUpContent
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Sprinklr MarketingUpContent
Considered Both Products
Sprinklr Marketing
Verified User
Anonymous
Chose Sprinklr Marketing
We are also using Modern Engagement and both products combined together give us a perfect overview of paid&organic media performance.
Verified User
Anonymous
Chose Sprinklr Marketing
This tool was much easier to implement and understand for my team.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Chose Sprinklr Marketing
Sprinklr is a more effective solution in terms of campaign operations for larger networks who operate at scale.
Robert Lange | TrustRadius Reviewer
Robert Lange
Head of Paid Media & Social Media Consultant, Strategist
Chose Sprinklr Marketing
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic …
Verified User
Anonymous
Chose Sprinklr Marketing
We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use.
Verified User
Anonymous
Chose Sprinklr Marketing
There are none, otherwise we would have switched.
Verified User
Anonymous
Chose Sprinklr Marketing
I definitely prefer the native platform ad managers over Spredfast. They are much easier to use and saves me time and frustration. I usually just give up with Spredfast after I get so many errors that I can't figure out. I never have to worry that my ad is not running when I …
Verified User
Anonymous
Chose Sprinklr Marketing
We use each of our tools for distinct projects and Sprinklr is the main social tool that we use, primarily because of the 'social listening' component which allows us to see where the conversation is among our competitors. This is critical in developing our positioning on …
Alejandro Mac Swiney | TrustRadius Reviewer
Alejandro Mac Swiney
Regional Brand Marketing Manager Latin America
Chose Sprinklr Marketing
I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform.
Verified User
Anonymous
Chose Sprinklr Marketing
Not part of decision making. Sprinklr was already implemented when I became involved with the platform.
Alissa Calomino | TrustRadius Reviewer
Alissa Calomino
Senior Business Solutions Owner for Marketing Technology
Chose Sprinklr Marketing
I've only used the free version of Hootsuite and Sprinklr had many more functions than that (though Sprinklr was paid so not really and apples to apples comparison). HubSpot was more of a web content tool with social plugins which were fine but nothing special. Sprinklr was …
Verified User
Anonymous
Chose Sprinklr Marketing
Sprinklr is above and beyond all other platforms currently on the market. No other platform meets the capabilities.
UpContent
Verified User
Anonymous
Chose UpContent
Scoop.it allows you to create blog posts that pertain to a specific piece of curated content. This is not a feature in UpContent.
Features
Sprinklr MarketingUpContent
Content Creation
Comparison of Content Creation features of Product A and Product B
Sprinklr Marketing
7.0
Ratings
11% below category average
UpContent
-
Ratings
Ideation5.00 Ratings00 Ratings
Approval workflows5.00 Ratings00 Ratings
Content collaboration8.20 Ratings00 Ratings
Content calendar9.60 Ratings00 Ratings
Network for content licensing/production7.30 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Sprinklr Marketing
8.0
Ratings
2% above category average
UpContent
9.5
Ratings
19% above category average
Content hub9.10 Ratings10.00 Ratings
Forms / Gated content5.50 Ratings00 Ratings
Embedded CTAs9.10 Ratings00 Ratings
Content distribution7.30 Ratings9.00 Ratings
Content promotion8.10 Ratings9.00 Ratings
Content automation9.10 Ratings10.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Sprinklr Marketing
8.5
Ratings
13% above category average
UpContent
-
Ratings
Audience profiling and targeting8.10 Ratings00 Ratings
Closed-loop tracking and reporting8.50 Ratings00 Ratings
Content performance analytics9.60 Ratings00 Ratings
Campaign optimization dashboard7.70 Ratings00 Ratings
Competitive analytics8.50 Ratings00 Ratings
Best Alternatives
Sprinklr MarketingUpContent
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Sprinklr MarketingUpContent
Likelihood to Recommend
7.0
(0 ratings)
10.0
(0 ratings)
Support Rating
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
Sprinklr MarketingUpContent
Likelihood to Recommend
Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
Verified User
Anonymous
Read full review
UpContent is effective for helping you:
  • Gather information several different content sources
  • Leverage curated content with social media, email newsletters, and on your website to help you provide audiences with important information
  • Curate content topics by vertical for use in ABM -- you can give reps topic hubs to keep themselves up-to-date. Plus, it's a great way for them to find content to use as "conversation starters with their prospects.
I love that UpContent integrates with HubSpot, Rasa.io, SocialBee and other tools that we use on a daily basis.
Verified User
Anonymous
Read full review
Pros
  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
Corey Walker | TrustRadius Reviewer
Corey Walker
Marketing Specialist
Read full review
  • Organize content from multiple sources
  • Helps you leverage curated content more easily for use on social media
  • Allows you to quickly share articles with your audience that you think will resonate with them
Verified User
Anonymous
Read full review
Cons
  • Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
  • Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
  • Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights
MB
Marena Bitz
Social Media Strategist
Read full review
  • I'd like an option to use UpContent to curate content into a blog post -- to make it easy to do "news round-up" type posts.
Verified User
Anonymous
Read full review
Support Rating
Very responsive team, always ready to jump on a call or provide any other ad-hoc support, both for the central team as well as for the markets. I appreciate the opportunity to organise onboarding calls with the markets when we identify any needs in terms of trainings/upskilling
Verified User
Anonymous
Read full review
No answers on this topic
Alternatives Considered
We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use.
Verified User
Anonymous
Read full review
Scoop.it allows you to create blog posts that pertain to a specific piece of curated content. This is not a feature in UpContent.
Verified User
Anonymous
Read full review
Return on Investment
  • Measurable and easy to see clicks and actions taken on ads lends to a positive or negative ROI depending on the call to action.
  • As far as the cost of the tool, it's good to manage and control many users so I'd say this is a positive ROI.
Alissa Calomino | TrustRadius Reviewer
Alissa Calomino
Senior Business Solutions Owner for Marketing Technology
Read full review
  • We are able to gain efficiency in our social media efforts
  • Improve productivity when it comes to developing newsletters
  • Help us build our thought leadership with curated content
Verified User
Anonymous
Read full review
ScreenShots

UpContent Screenshots

Screenshot of UpContent's search results page - 3 columns.