Sprinklr Marketing

Sprinklr Marketing

Sprinklr Marketing

53 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Sprinklr Marketing	Score 7.2 out of 10	N/A	Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…	N/A

Pricing

Sprinklr Marketing

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Sprinklr Marketing
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Sprinklr Marketing
Considered Both Products	Sprinklr Marketing Verified User Manager Chose Sprinklr Marketing We are also using Modern Engagement and both products combined together give us a perfect overview of paid&organic media performance. Incentivized Helpful? Joseph Alleruzzo Director, Client Lead Chose Sprinklr Marketing Sprinklr is a more effective solution in terms of campaign operations for larger networks who operate at scale. Incentivized Helpful? Verified User Director Chose Sprinklr Marketing This tool was much easier to implement and understand for my team. Incentivized Helpful? Robert Lange Head of Paid Media & Social Media Consultant, Strategist Chose Sprinklr Marketing We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic … Incentivized Helpful? Verified User Strategist Chose Sprinklr Marketing We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use. Incentivized Helpful? Verified User Director Chose Sprinklr Marketing There are none, otherwise we would have switched. Incentivized Helpful? Verified User Analyst Chose Sprinklr Marketing I definitely prefer the native platform ad managers over Spredfast. They are much easier to use and saves me time and frustration. I usually just give up with Spredfast after I get so many errors that I can't figure out. I never have to worry that my ad is not running when I … Incentivized Helpful? Verified User Analyst Chose Sprinklr Marketing We use each of our tools for distinct projects and Sprinklr is the main social tool that we use, primarily because of the 'social listening' component which allows us to see where the conversation is among our competitors. This is critical in developing our positioning on … Incentivized Helpful? Alejandro Mac Swiney Regional Brand Marketing Manager Latin America Chose Sprinklr Marketing I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform. Incentivized Helpful? Verified User Manager Chose Sprinklr Marketing Not part of decision making. Sprinklr was already implemented when I became involved with the platform. Incentivized Helpful? MB Marena Bitz Social Media Strategist Chose Sprinklr Marketing I have never used another product aside from Sprinklr Marketing. Incentivized Helpful? Alissa Calomino Senior Business Solutions Owner for Marketing Technology Chose Sprinklr Marketing I've only used the free version of Hootsuite and Sprinklr had many more functions than that (though Sprinklr was paid so not really and apples to apples comparison). HubSpot was more of a web content tool with social plugins which were fine but nothing special. Sprinklr was … Incentivized Helpful? Verified User Employee Chose Sprinklr Marketing Sprinklr is above and beyond all other platforms currently on the market. No other platform meets the capabilities. Incentivized Helpful?
Top Pros	Pro Excellent reporting Pro Friendly interface Pro Setting them up
Top Cons	Minus Learning curve Minus Set up Minus Data and insights

Features

Sprinklr Marketing

Content Creation

Comparison of Content Creation features of Product A and Product B
	Sprinklr Marketing 7.0 6 Ratings 14% below category average
Ideation	5.03 Ratings
Approval workflows	5.14 Ratings
Content collaboration	8.25 Ratings
Content calendar	9.65 Ratings
Network for content licensing/production	7.31 Ratings

Content Publishing

Comparison of Content Publishing features of Product A and Product B
	Sprinklr Marketing 8.0 6 Ratings 1% below category average
Content hub	9.14 Ratings
Forms / Gated content	5.52 Ratings
Embedded CTAs	9.12 Ratings
Content distribution	7.36 Ratings
Content promotion	8.15 Ratings
Content automation	9.14 Ratings

Content Reporting & Analytics

Comparison of Content Reporting & Analytics features of Product A and Product B
	Sprinklr Marketing 8.5 7 Ratings 8% above category average
Audience profiling and targeting	8.17 Ratings
Closed-loop tracking and reporting	8.56 Ratings
Content performance analytics	9.67 Ratings
Campaign optimization dashboard	7.75 Ratings
Competitive analytics	8.56 Ratings

Best Alternatives
	Sprinklr Marketing
Small Businesses	Vyond Score 8.7 out of 10
Medium-sized Companies	Vyond Score 8.7 out of 10
Enterprises	Vyond Score 8.7 out of 10
All Alternatives	View all alternatives

User Ratings
	Sprinklr Marketing
Likelihood to Recommend	7.0 (16 ratings)
Support Rating	8.0 (16 ratings)

User Testimonials
	Sprinklr Marketing
Likelihood to Recommend	Sprinklr Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that. Incentivized Verified User Anonymous Read full review
Pros	Sprinklr Great personal attention from our account executive. They tried their best to coach and onboarding. Sprinklr is really user friendly. The navigation is intuitive and simple to learn. Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there. Incentivized Alissa Calomino Senior Business Solutions Owner for Marketing Technology Read full review
Cons	Sprinklr It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn! Incentivized Corey Walker Marketing Specialist Read full review
Support Rating	Sprinklr We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products. Incentivized Verified User Anonymous Read full review
Alternatives Considered	Sprinklr We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard. Incentivized Robert Lange Head of Paid Media & Social Media Consultant, Strategist Read full review
Return on Investment	Sprinklr Time saved on reporting: no need to request any reports from social media agencies anymore Time saved on optimisations thanks to AI optimisations available on the platform Increased team collaboration: local users have visibility on the best performing content across all the markets Incentivized Verified User Anonymous Read full review
ScreenShots