Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
In my perspective, I would say Sprinklr Modern Sales & Engagement is best suited for teams and organizations who are more involved in automating social media activities, getting a great analytical report on activity engagement, and generating lists and bolds that helps determine the trends and events, etc. One of the best tools that one could use for clients with every information they would need.
What Tweepi is not is a posting or content management tool. It does have some ability and makes recommendations for a bit of engagement but that is it. If you are looking for a posting tool this is not it. However, if you are looking to manage the followers of a Twitter account then this is the tool to use. A great example is a campaign that we are running right now for a news organization. Content can not be pre-planned as it comes in real-time so having a posting tool is not needed here. This client first came to us in Nov., their site is a UX/UI nightmare, they had very little traffic, there was little that we could do with the existing site other than some minor design changes. We wanted to give the client a quick win even if it was a small one. The only social media account that this company had was Twitter. So we began a campaign using Tweepi to grow their followers and help the SEO with a bit of social engagement as well as try and drive a bit of traffic to their website.
Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
Filtering is without a doubt the greatest strength of Tweepi. In just a few seconds, I can filter through thousand of users I am following and who are following me to find and identify those I should follow or unfollow based on many different and sometimes multiple criteria.
Speed - it is really fast to sort and filter through so many users connected to me through Twitter.
Find and filter other users friends and followers, and apply some or all of the aforementioned criteria.
The number of criteria. I can search followers more or less than X number of followers, find those inactive X number of days, those who haven't completed the profile or uploaded an avatar, and combine all this data filter thousands down to just one.
Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
I am not sure if I would consider this a "Con" but it is a limitation. When you are on the Platinum Level Tweepi has recommended follows each day when you log in. However, that number is under the Twitter daily follow limit. Tweepi will give you 250 when the limit for an unverified account is 400 and a verified account 1000. We are sure this limit is set to help protect twitter accounts.
Other than the limitation mentioned above we frankly can not seem to find anything else. There is just nothing bad to say.
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
It's simple to learn and easy to use. Compared to other social media monitoring tools like it, it has less of a learning curve than most. Between the filters, macros, tagging, and ability to like or reply to posts, it seems pretty comprehensive. At the very least, it accomplishes everything that my organization uses it for
It's very quick, easy to learn and intuitive, and it doesn't require much of a learning curve. I think anyone who has sorted data in a spreadsheet will be very comfortable managing filtering and optimising their Twitter account with Tweepi.
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
Tweepi's support is quite good. They are fast to answer any questions that you have. I have never had a problem with Tweepi but there have been a few billing questions that were taken care of just fine. The only other times I have contacted support have been more in the area of the tools best practices and I have always been happy with the response.
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
I've not used similar products to any great extent. All I can say is that Tweepi does an exceptional job of the very specific task of filtering friends and followers of a Twitter account, and optimising that Twitter account to get the best value for the user.
Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
[Excellent] results can be had with just this simple tool.
The cost of Tweepi is very reasonable and along with the time savings it is a good return on the investment.
A positive that I think should be mentioned is that we have fewer issues when using Tweepi than we do following within Twitter manually. The Tweepi limits do provide a safety net for the account.
We have not seen any negative impact with the use of Tweepi.
