StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.
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WebinarJam
Score8.9 out of 10
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WebinarJam is designed to allow users to host online events with HD streaming, interactive features like polls and chat, integrations, analytics, and payment processing that are intended to help maximize online growth.
StackAdapt's programmatic buys are great for a quick awareness campaign to reach the most eyeballs. Solid user segmentation from 3rd party sources that is available almost immediately. The platform is less proficient at converting users, though I've never had sufficient volume to test if this works better for enterprise-level clients with more conversion data
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have used WebinarJam for many reasons. Our main reason is to host large free webinars but we have also used it for smaller live training courses that people paid for, we have held private training classes for companies, and so on. I guess you could get creative and use it for a conference-style virtual event but wouldn't really recommend it for that. You could use it for internal training within an organization and things but I still feel it best suited for webinars and marketing purposes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Audience targeting - there are so many options for both B2C and B2B audiences, from browsing behavior audiences to account-based marketing audiences to CRM lists. There's a way to find your ideal audience no matter their industry.
Pixel setup and management are pretty easy. It uses a universal pixel that you can easily place on your site. We use Google Tag Manager for this. Then, you can create any number of conversion events and easily implement them, also with Google Tag Manager, so we can trust we're getting good tracking.
It seems many display ad platforms lack optimization tools, but StackAdapt makes it easy to adjust, add, or remove audiences, pause certain website categories, exclude batches of websites, pause individual ads, and really fine-tune the targeting as you see what works and what doesn't.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
ADMIN/USER STRENGTHS: Easy to use the dashboard to start a webinar on demand, or schedule one in the future. Each step has a video tutorial made to set you up for success, understanding each set-up step along the way. If I want to practice a session live, I can set up a webinar instantly (called Right Now-takes 6 clicks and 30 seconds to set this up), and stream it through my YouTube Channel, or schedule a full campaign for a later date (takes about 10 minutes) and drive people to attend. I can set up one date, or multiple dates. It's very easy to follow the nine initial steps to (configuration, schedule, registration, notifications, integration, thank you, live, replay and finish) setting up your webinar. Once you have created a campaign, you can always clone them for future use.
ADMIN/USER STRENGTH: You can inject a pre-recorded video seamlessly. Let's say you did an incredible sales pitch on one of your webinars, you can inject this into future webinars to ensure a perfect presentation.
ADMIN/USER STRENGTH: Poll your customers BEFORE the webinar, on the registration page to find out what they are looking for, why they have signed up, to be sure the presenter covers each participant's needs.
ADMIN/USER STRENGTH: Autoresponder reminders can come from Webinar Jam (this is what I have always done to keep it simple) or integrate it with the top systems (AWeber, Active Campaign, Infusionsoft, IContact, MailChimp, ConvertKit, Drip, Kartra, Zapier).
ADMIN/USER STRENGTH: I can set up a replay for those who missed the event, or even a replica replay where I can go into the video, fix up my sales presentation, and add a new video for people to see. I can also see who watches the replay.
ADMIN/USER STRENGTH: In the analytics page I can see the numbers of people who visited the webinar registration page (to get an idea of how popular my topic was/change headings or topics if it's low, keep presenting if there's a high number), registrants, people in the room when I go live, and numbers for those who watched the replays. I can connect my autoresponder to communicate with people who missed the webinar/replay vs those who attended and even can see when people dropped off so I know if they were engaged for the entire webinar.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs.
Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers.
The reporting UI is definitely clunky and unintuitive.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
One of the biggest problems we have is that WebinarJam was sold to us as a lifetime license, and it was supposed to include broadcasting on Facebook. For reasons that were never clear, they stopped providing that functionality, which greatly reduced our use for the product.
WebinarJam started out life as an innovative product, full of promise. Things changed within the organization, key staff and players changed, and it seems that key players just moved on to other projects. Users were required to pay for upgrades in order to get the best use out of the product.
A big problem that was never really solved was the Lag/Delay between realtime and what the users were seeing and hearing.
We really wanted to be able to administer Surveys to people during webinars and be able to store their responses and export them to a database. We were told there was no way to do that.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is very user friendly and if any team members need further help, we are able to easily access their customer service team for hands on assistance with an actual human being, not a robot. Their team has been incredibly kind, understanding and thorough. It is really a great all in one tool for a business who relies greatly on advertising campaigns.
The platform is really hard to use and they have a habit of pushing out updates without telling their users first. The last update completely reverted all of our customizations back to the default EverWebinar layout. I only found out about this after a lead kindly send an email to the firm letting us know that [our] registration confirmation page was showing lorem ipsum script. Customization is lacking as well
Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The support overall is good. In the early days, it wasn't the best but they have definitely stepped it up lately. If you have questions about the platform, issues, setup, etc, and don't mind waiting 24 hours to get a response then it's good. They may have faster response times now but when they updated to 4.0 it took a while as they were getting hammered with emails cause there were issues. It seems like they have worked out some of the kinks so I imagine their support can respond much faster now. There is no phone number to call so there is no way to get immediate help or answers which can be frustrating when you have issues right before or during your webinar
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
StackAdapt is significantly less expensive than The Trade Desk. StackAdapt doesn't have campaign minimums, unlike The Trade Desk, meaning you can experiment with a lower ad spend to gain client confidence before investing at a larger level. Plus they don't lock you into an annual contract or anything long term. It feels very similar to The Trade Desk but without the high contract.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I prefer WebinarJam due to its super-easy setup and great integration options. It works well with other tools like ClickFunnels, Hubspot and Mailchimp. From the tools we tried, this one seems to work the best for our company and clients!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Excellent traffic from our ads. Traffic exceeded our forecast.
Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
WebinarJam has allowed us to present to multiple audiences at our prospective customers, rather than just a few individuals which made it difficult to get to the next sales step. By engaging a larger audience, we were able to drive more attention to our product and made follow up with the customer much easier.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
