GTM Workspace Powered by ZoomInfo vs. Synthio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GTM Workspace Powered by ZoomInfo
Score 8.2 out of 10
N/A
ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Synthio
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that…N/A
Pricing
GTM Workspace Powered by ZoomInfoSynthio
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
GTM Workspace Powered by ZoomInfoSynthio
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GTM Workspace Powered by ZoomInfoSynthio
Considered Both Products
GTM Workspace Powered by ZoomInfo
Chose GTM Workspace Powered by ZoomInfo
DiscoverOrg - much more complete dataset than Zoominfo, much better intelligence/leads, much more expensive (by 10X)
RainKing - similar to benefits of DiscoverOrg and almost the same price
Jigsaw - Zoom's data is more recently updated and has more direct and cell phone numbers, …
Synthio

No answer on this topic

Features
GTM Workspace Powered by ZoomInfoSynthio
Prospecting
Comparison of Prospecting features of Product A and Product B
GTM Workspace Powered by ZoomInfo
8.0
728 Ratings
4% above category average
Synthio
9.7
2 Ratings
23% above category average
Advanced search8.6721 Ratings10.02 Ratings
Identification of new leads7.8683 Ratings10.02 Ratings
List quality7.4709 Ratings9.02 Ratings
List upload/download8.1669 Ratings10.02 Ratings
Ideal customer targeting7.7676 Ratings9.02 Ratings
Load time/data access8.3698 Ratings10.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
GTM Workspace Powered by ZoomInfo
8.1
721 Ratings
4% above category average
Synthio
9.3
2 Ratings
18% above category average
Contact information8.0720 Ratings9.02 Ratings
Company information8.5716 Ratings9.02 Ratings
Industry information7.8688 Ratings10.02 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
GTM Workspace Powered by ZoomInfo
7.6
706 Ratings
2% above category average
Synthio
9.4
2 Ratings
23% above category average
Lead qualification process7.690 Ratings00 Ratings
Smart lists and recommendations7.393 Ratings00 Ratings
Salesforce integration8.8492 Ratings10.01 Ratings
Company/business profiles8.1671 Ratings9.02 Ratings
Alerts and reminders7.0466 Ratings00 Ratings
Data hygiene7.0638 Ratings9.02 Ratings
Automatic data refresh7.5557 Ratings10.02 Ratings
Tags7.4492 Ratings00 Ratings
Filters and segmentation8.0650 Ratings9.02 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
GTM Workspace Powered by ZoomInfo
6.3
253 Ratings
17% below category average
Synthio
9.0
2 Ratings
19% above category average
Sales email templates6.6250 Ratings00 Ratings
Append emails to records5.925 Ratings9.02 Ratings
Best Alternatives
GTM Workspace Powered by ZoomInfoSynthio
Small Businesses
UpLead
UpLead
Score 9.3 out of 10
UpLead
UpLead
Score 9.3 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
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User Ratings
GTM Workspace Powered by ZoomInfoSynthio
Likelihood to Recommend
8.3
(748 ratings)
9.0
(2 ratings)
Likelihood to Renew
8.5
(21 ratings)
-
(0 ratings)
Usability
8.1
(66 ratings)
-
(0 ratings)
Support Rating
8.1
(7 ratings)
-
(0 ratings)
Implementation Rating
7.5
(4 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.7
(56 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
GTM Workspace Powered by ZoomInfoSynthio
Likelihood to Recommend
ZoomInfo
A scenario wherein ZoomInfo Sales is well-suited, as I said, is good for giving you the details, the intent, and scope for a specific person working at a very specific company, and also the initiatives that are currently going on in the organization. When it comes to updating a contact's email and phone number, it does so very accurately. Apart from that, the call script feature generates a call script immediately after the call connects, in three to four seconds. Then there is a customer mapping filter where you can find similar customers to your existing ICPs. And then when it comes to maybe the things or scenarios that are less appropriate, it's again the Chrome extension part. Also, on the onboarding part, we have experienced that the onboarding did not go that smoothly. The email generation part that ZoomInfo claims is quite good. For us, the result that came out was all four to five of our emails, the email template that we had made in ZoomInfo. So all these four to five emails had the same body, the same subject line, just we can say 98% of the email were same, just 2% change in them. And there is no scope for automation. You have to process each and everything manually, even today in ZoomInfo.
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Synthio
Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
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Pros
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
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Synthio
  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
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Cons
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Synthio
  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
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Likelihood to Renew
ZoomInfo
I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
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Synthio
No answers on this topic
Usability
ZoomInfo
The sidebar is seamless, and it's easy to navigate, unlike other tools. I like that the advanced search isn't too complicated, either. Sometimes, I wonder if I'm not using the tool to its full capability, but it's great for a combination strategy of sales navigation and Zoom.
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Synthio
No answers on this topic
Support Rating
ZoomInfo
I never used it
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Synthio
No answers on this topic
Implementation Rating
ZoomInfo
There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
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Synthio
No answers on this topic
Alternatives Considered
ZoomInfo
There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
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Synthio
I feel similar about all of these list building/append services. There are good and bad aspects.
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Return on Investment
ZoomInfo
  • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
  • TAM (total addressable market) data accuracy is significant.
  • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
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Synthio
  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
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ScreenShots