IBM Cognos Analytics vs. Tableau Server

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IBM Cognos Analytics
Score 7.5 out of 10
N/A
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.
$10
per month per user
Tableau Server
Score 7.6 out of 10
N/A
Tableau Server allows Tableau Desktop users to publish dashboards to a central server to be shared across their organizations. The product is designed to facilitate collaboration across the organization. It can be deployed on a server in the data center, or it can be deployed on a public cloud.
$12
Per User Per Month
Pricing
IBM Cognos AnalyticsTableau Server
Editions & Modules
On Demand - Standard
USD 10.00
per month per user
On Demand - Premium
USD 42.40
per month per user
On Demand - Standard
USD 10.60
per month per user
Viewer
$12.00
Per User Per Month
Explorer
$35.00
Per User Per Month
Creator
$70.00
Per User Per Month
Offerings
Pricing Offerings
IBM Cognos AnalyticsTableau Server
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
IBM Cognos AnalyticsTableau Server
Considered Both Products
IBM Cognos Analytics
Chose IBM Cognos Analytics
We selected IBM Cognos because it has all of the features our organization needs for reporting. There are multiple report and dashboard options. Security and scheduling options are good. Tableau does not have good tools for advanced reporting besides dashboards. Power BI does …
Chose IBM Cognos Analytics
We used to use Crystal Reports but transitioned our reports to Cognos when Crystal was no longer supported in conjunction with PeopleSoft. Crystal is a more flexible report-building tool for unique needs, but Cognos has better prompts and is a better server-style report …
Chose IBM Cognos Analytics
We considered several major commercial visualization and dashboarding tools and decided to adopt Tableau and Cognos. We're a healthcare delivery organization and security and privacy of patient data are a critical feature. For that reason, we preferred a well recognized and …
Chose IBM Cognos Analytics
IBM is a titan in BI innovation but has arduous competitors as I mentioned before. IBM has prestige in BI and the directors and managers know that. On the other hand, complexity is not the strategy of Cognos, that's why if you need big cubes of data, Tableau, and Microsoft BI
Chose IBM Cognos Analytics
Tableau is amazing, user friend, innovative, straightforward in concept. Cognos does not stacks up against another software, it is more due to the insufficiency of this software that we need to accommodate with many others. Such as Excel, Access, SQL, SAS, Tableau. The load …
Chose IBM Cognos Analytics
IBM Cognos shines when it comes to setting up slow changing historical reports that need to be delivered on a predefined schedule to a predetermined set of recipients.
Tableau Server
Chose Tableau Server
Cognos was outdated and much harder to use and implement. Qlik was more expensive and a little harder to manage your data.
Chose Tableau Server
Today, if my shop is largely Microsoft-centric, I would be hard pressed to choose a product other than Power BI. Tableau was the visualization leader for years, but Microsoft has caught up with them in many areas, and surpassed them in some. Its ability to source, transform, …
Chose Tableau Server
We used and still are using IBM Cognos for business intelligence purposes. It is good for use as a data infrastructure and analytic framework, rather than a BI toolkit, but Tableau is replacing Cognos fast. We used D3.js for a few proofs of concept visualization and …
Chose Tableau Server
  • Tableau is a stable and time tested product which can handle hundreds and thousands of users and a huge amount of content, plus tableau has also introduced a web authoring tool which you can [use to] edit dashboards using your browser.
  • However, the recent introduction of NLP …
Chose Tableau Server
It is the most user-friendly and its features are all suitable for our company's needs.
Chose Tableau Server
I've personally have used a vast majority of the Business Intelligence products on the marketplace. I've used all of the Oracle products over the past few years. I've used all of the products in the Microsoft stack, along with Cognos, Qlikview, etc. Each are effective if your …
Chose Tableau Server
Looked at Cognos, Microstrategy and Business Objects. All were too IT / technical intensive. Moved to Tableau due to ease of use.
Features
IBM Cognos AnalyticsTableau Server
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
IBM Cognos Analytics
7.6
131 Ratings
7% below category average
Tableau Server
8.4
95 Ratings
3% above category average
Pixel Perfect reports7.5121 Ratings9.129 Ratings
Customizable dashboards7.7127 Ratings7.094 Ratings
Report Formatting Templates7.5123 Ratings9.081 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
IBM Cognos Analytics
7.5
131 Ratings
7% below category average
Tableau Server
7.8
95 Ratings
3% below category average
Drill-down analysis6.9128 Ratings8.095 Ratings
Formatting capabilities7.7130 Ratings8.093 Ratings
Integration with R or other statistical packages7.493 Ratings8.059 Ratings
Report sharing and collaboration8.1124 Ratings7.089 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
IBM Cognos Analytics
8.2
129 Ratings
0% below category average
Tableau Server
7.2
91 Ratings
13% below category average
Publish to Web8.327 Ratings8.085 Ratings
Publish to PDF7.7123 Ratings7.084 Ratings
Report Versioning8.626 Ratings8.070 Ratings
Report Delivery Scheduling8.3125 Ratings8.077 Ratings
Delivery to Remote Servers8.112 Ratings5.19 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
IBM Cognos Analytics
7.0
118 Ratings
13% below category average
Tableau Server
8.3
90 Ratings
4% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.6113 Ratings9.086 Ratings
Location Analytics / Geographic Visualization7.6108 Ratings8.085 Ratings
Predictive Analytics6.5104 Ratings8.064 Ratings
Pattern Recognition and Data Mining6.241 Ratings8.01 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
IBM Cognos Analytics
7.4
123 Ratings
14% below category average
Tableau Server
10.0
95 Ratings
16% above category average
Multi-User Support (named login)7.1120 Ratings10.093 Ratings
Role-Based Security Model7.2119 Ratings10.090 Ratings
Multiple Access Permission Levels (Create, Read, Delete)6.7118 Ratings10.092 Ratings
Report-Level Access Control7.948 Ratings10.01 Ratings
Single Sign-On (SSO)8.2102 Ratings10.062 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
IBM Cognos Analytics
6.4
103 Ratings
19% below category average
Tableau Server
8.1
79 Ratings
5% above category average
Responsive Design for Web Access6.797 Ratings10.077 Ratings
Mobile Application6.687 Ratings7.061 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.793 Ratings7.068 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
IBM Cognos Analytics
7.4
83 Ratings
4% below category average
Tableau Server
6.4
46 Ratings
19% below category average
REST API7.280 Ratings8.040 Ratings
Javascript API7.477 Ratings8.037 Ratings
iFrames8.39 Ratings6.040 Ratings
Java API6.911 Ratings5.57 Ratings
Themeable User Interface (UI)7.110 Ratings6.19 Ratings
Customizable Platform (Open Source)7.87 Ratings4.67 Ratings
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User Ratings
IBM Cognos AnalyticsTableau Server
Likelihood to Recommend
7.6
(146 ratings)
8.0
(111 ratings)
Likelihood to Renew
8.1
(30 ratings)
10.0
(20 ratings)
Usability
7.3
(9 ratings)
8.0
(17 ratings)
Availability
8.6
(4 ratings)
9.0
(9 ratings)
Performance
9.0
(5 ratings)
8.1
(8 ratings)
Support Rating
1.0
(9 ratings)
3.0
(18 ratings)
In-Person Training
8.7
(4 ratings)
8.0
(4 ratings)
Online Training
8.0
(4 ratings)
9.0
(9 ratings)
Implementation Rating
7.0
(7 ratings)
9.1
(13 ratings)
Configurability
7.0
(3 ratings)
8.0
(1 ratings)
Ease of integration
5.7
(5 ratings)
-
(0 ratings)
Product Scalability
2.7
(4 ratings)
-
(0 ratings)
Vendor post-sale
7.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
IBM Cognos AnalyticsTableau Server
Likelihood to Recommend
IBM
Well suited: Financial reporting - It can handle complex, pixel perfect, muti-page reports with scheduled delivery to stakeholders (like sales report by region on quarterly periodicity) Operational dashboard across departments - It can combine multiple data sources (ERP, CRM, excels etc) with filters, and embedded AI insights Less appropriate: Live dashboards - As stated earlier as well, IBM Cognos Analytics doesn't suit well for live dashboards or event driven data. For ex: live web traffic data or IOT device data, etc Data science - Although IBM Cognos Analytics is great tool for data exploration but it should not be used as a substitute for Python or R, which has edge over advanced modelling and stats based workflows like predictive modelling or clustering
Read full review
Tableau
Whole funnel and specific channel performance from upper to lower funnel metrics. The ability to view full channel performance for some time, such as weekly, monthly, or quarterly, has truly been monumental in how my team optimizes specific channels and campaigns. Daily performance tracking is a bit overwhelming, with load times and having to refresh specific live views over time. It can be challenging to do so at times, as extensive dashboards take much longer to load.
Read full review
Pros
IBM
  • We can make dozens of dispatchers all focusing on different types of workloads.
  • Friendly user interface, without the need for coding or complicated editing.
  • Highly functionality reporting tools.
  • We can easily create trigger when a certain threshold are met sending reports or alerts to needed parties.
Read full review
Tableau
  • It's good at doing what it is designed for: accessing visualizations without having to download and open a workbook in Tableau Desktop. The latter would be a very inefficient method for sharing our metrics, so I am glad that we have Tableau Server to serve this function.
  • Publishing to Tableau Server is quick and easy. Just a few clicks from Tableau Desktop and a few seconds of publishing through an average speed network, and the new visualizations are live!
  • Seeing details on who has viewed the visualization and when. This is something particularly useful to me for trying to drive adoption of some new pages, so I really appreciate the granularity provided in Tableau Server
Read full review
Cons
IBM
  • IBM Cognos Analytics enables customer data segmentation, which is essential for marketing, improving and streamlining purchasing behavior and preferences. This helps companies create more targeted and effective marketing campaigns.
  • Our clients Through data analysis, we can identify and observe trends in the behavior of other clients, allowing us to anticipate needs and adjust strategies to avoid consequences.
Read full review
Tableau
  • Tableau Server has had some issue handling some of our larger data sets. Our extract refreshes fail intermittently with no obvious error that we can fix
  • Tableau Server has been hard to work with before they launched their new Rest API, which is also a little tricky to work with
Read full review
Likelihood to Renew
IBM
For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
Read full review
Tableau
It simply is used all the time by more and more people. Migrating to something else would involve lots of work and lots of training. The renewal fee being fair, it simply isn't worth migrating to a different tool for now.
Read full review
Usability
IBM
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
Read full review
Tableau
Tableau Server takes training and experience in order to unlock the application's full potential. This is best handled by a qualified data scientist or data analytics manager. Tableau user interface layout, nomenclature, and command structure take time and training to become proficient with. Integration and connectivity require proper IT developer support.
Read full review
Reliability and Availability
IBM
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
Read full review
Tableau
Our instance of Tableau Server was hosted on premises (I believe all instances are) so if there were any outages it was normally due to scheduled maintenance on our end. If the Tableau server ever went down, a quick restart solved most issues
Read full review
Performance
IBM
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
Read full review
Tableau
While there are definitely cases where a user can do things that will make a particular worksheet or dashboard run slowly, overall the performance is extremely fast. The user experience of exploratory analysis particularly shines, there's nothing out there with the polish of Tableau.
Read full review
Support Rating
IBM
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
Read full review
Tableau
We have consistently had highly satisfactory results every time we've reached out for help. Our contractor, used for Tableau server maintenance and dashboard development is very technically skilled. When he hits a roadblock on how to do something with Tableau, the support staff have provided timely and useful guidance. He frequently compares it to Cognos and says that while Cognos has capabilities Tableau doesn't, the bottom line value for us is a no-brainer
Read full review
In-Person Training
IBM
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
Read full review
Tableau
In our case, they hired a private third party consultant to train our dept. It was extremely boring and felt like it dragged on. Everything I learned was self taught so I was not really paying attention. But I do think that you can easily spend a week on the tool and go over every nook and cranny. We only had the consultant in for a day or two.
Read full review
Online Training
IBM
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
Read full review
Tableau
The Tableau website is full of videos that you can follow at your own pace. As a very small company with a Tableau install, access to these free resources was incredibly useful to allowing me to implement Tableau to its potential in a reasonable and proportionate manner.
Read full review
Implementation Rating
IBM
Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
Read full review
Tableau
Implementation was over the phone with the vendor, and did not go particularly well. Again, think this was our fault as our integration and IT oversight was poor, and we made errors. Would they have happened had a vendor been onsite? Not sure, probably not, but we probably wouldn't have paid for that either
Read full review
Alternatives Considered
IBM
Power BI is stronger for quick ad-hoc analysis and dashboards, but IBM Cognos Analytics is better when consistency, precision, and mass distribution matter. Tableau is best for interactive analysis, while IBM Cognos Analytics is better for standardized, repeatable enterprise reporting. Sigma shines for customizable dashboards and drill-down analysis while IBM Cognos Analytics holds an edge in data discovery and visualization.
Read full review
Tableau
Today, if my shop is largely Microsoft-centric, I would be hard pressed to choose a product other than Power BI. Tableau was the visualization leader for years, but Microsoft has caught up with them in many areas, and surpassed them in some. Its ability to source, transform, and model data is superior to Tableau. Tableau still has the lead in some visualizations, but Power BI's rise is evidenced by its ever-increasing position in the leadership section of the Gartner Magic Quadrant.
Read full review
Scalability
IBM
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
Read full review
Tableau
No answers on this topic
Return on Investment
IBM
  • We use the tool for data modeling as it helps in predictive data analysis for complex data, which is very similar to real-life scenarios.
  • Options of customizing & scheduling reports as per our requirements basis.
  • Has mobile application which works seamless.
  • API integration is not upto the mark with very limited options.
  • Licensing & Maintenance can go from cheap to expensive depending on the scope.
Read full review
Tableau
  • Tableau does take dedicated FTE to create and analyze the data. It's too complex (and powerful) a product not to have someone dedicated to developing with it.
  • There are some significant setup for the server product.
  • Once sever setup is complete, it's largely "fire and forget" until an update is necessary. The server update process is cumbersome.
Read full review
ScreenShots

IBM Cognos Analytics Screenshots

Screenshot of A natural language query, used in IBM Cognos Analytics to get AI-powered insights from data.Screenshot of AI-generated insights and forecasts that can be added with just a click of a button.Screenshot of A dashboard that can be generated automatically using IBM Cognos Analytics by uploading or selecting data.Screenshot of An AI-generated dashboard from a spreadsheet that was just uploaded. This offers a great starting point for the creative process.Screenshot of Where to import data to IBM Cognos Analytics from CSV files and spreadsheets. Users can connect to cloud or on-premises data sources, including SQL databases, Google BigQuery, Amazon, and Redshift.

Tableau Server Screenshots

Screenshot of Tableau Server interface and administration view 1.Screenshot of Tableau Server interface and administration view 2.Screenshot of Tableau Server permissions view.Screenshot of Tableau Services Manager (TSM) view 1.Screenshot of Tableau Services Manager (TSM) view 2.