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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Tailwind

    Score7.5 out of 10
    N/ATailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.

    $14.99

    per month

    Venngage

    Score10 out of 10
    Small Businesses (1-50 employees)
    Venngage is an infographics creation platform. Users can create inforgraphics for their marketing team from scratch or from a template.

    $19

    per month per user

    Pricing
    TailwindVenngage
    Editions & Modules
    Free
    $0
    billed annually
    Pro
    $24.99
    per month 1 user and profile
    Advanced
    $49.99
    per month 2 users and profiles
    Max
    $99.99
    per month 5 users and 3 profiles
    Tailwind Communities
    $119.88
    billed annually
    Premium
    $19
    per month per user
    Business
    $49
    per month per user
    Enterprise
    starting at $499
    per month 10+ seats (billed yearly)
    Offerings
    Pricing Offerings
    TailwindVenngage
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—50% discount for Premium and Business plans for annual pricing.
    More Pricing Information
    Community Pulse
    TailwindVenngage
    Considered Both Products
    Tailwind
    No answer on this topic
    Venngage
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    83%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    67%
    Happy with the feature set
    4 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    67%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    No answers on this topic
    80%
    Implementation went as expected
    4 Answers
    Features
    TailwindVenngage
    Listening/monitoring
    Comparison of Listening/monitoring features of Tailwind and Venngage
    Feature
    Tailwind
    9.2
    4 Ratings
    18% above category average
    Venngage
    -
    Ratings
    Boolean keyword searches9.52 Ratings00 Ratings
    Filtering out noise/spam8.93 Ratings00 Ratings
    Sentiment analysis8.94 Ratings00 Ratings
    Broad channel coverage9.44 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Tailwind and Venngage
    Feature
    Tailwind
    4.7
    12 Ratings
    54% below category average
    Venngage
    -
    Ratings
    Content planning and scheduling5.912 Ratings00 Ratings
    Audience targeting3.89 Ratings00 Ratings
    Content optimization3.812 Ratings00 Ratings
    Workflow management5.210 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Tailwind and Venngage
    Feature
    Tailwind
    5.7
    10 Ratings
    35% below category average
    Venngage
    -
    Ratings
    Automated routing and prioritization5.98 Ratings00 Ratings
    Customer interaction histories5.25 Ratings00 Ratings
    Bulk actions5.98 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Tailwind and Venngage
    Feature
    Tailwind
    7.7
    8 Ratings
    0% below category average
    Venngage
    -
    Ratings
    Lead generation5.07 Ratings00 Ratings
    Content marketing5.98 Ratings00 Ratings
    Paid media management10.05 Ratings00 Ratings
    Campaigns and promotions10.05 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Tailwind and Venngage
    Feature
    Tailwind
    4.0
    12 Ratings
    70% below category average
    Venngage
    -
    Ratings
    Facebook1.01 Ratings00 Ratings
    Instagram4.58 Ratings00 Ratings
    Pinterest6.612 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Tailwind and Venngage
    Feature
    Tailwind
    7.3
    10 Ratings
    6% below category average
    Venngage
    -
    Ratings
    Campaign success analytics5.29 Ratings00 Ratings
    Real-time tracking7.08 Ratings00 Ratings
    Competitor analysis9.76 Ratings00 Ratings
    Account management
    Comparison of Account management features of Tailwind and Venngage
    Feature
    Tailwind
    3.0
    8 Ratings
    90% below category average
    Venngage
    -
    Ratings
    Role-based user permissions & privileges1.07 Ratings00 Ratings
    Mobile access5.17 Ratings00 Ratings
    Best Alternatives
    TailwindVenngage
    Small Businesses
    Sendible
    Score7.2 out of 10
    GIMP
    Score8 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Adobe Illustrator
    Score9.4 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Adobe PhotoShop
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    TailwindVenngage
    Likelihood to Recommend
    5.9
    (13 ratings)
    10.0
    (8 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    5.9
    (3 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    9.5
    (2 ratings)
    Data Sources
    -
    (0 ratings)
    1.4
    (2 ratings)
    User Testimonials
    TailwindVenngage
    Likelihood to Recommend
    Tailwind
    Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
    Read full review
    Venngage
    I find it great for personal use especially when you are a visual person. As an assistant that needs a lot of organizing, it's wonderful. It helped me a lot and I usually don't require a lot of features. I also find it great for accessibility stuff, I respect that since I have a relative who has special needs. I didn't really need that specifically, but it's nice to know it was considered.
    Read full review
    Pros
    Tailwind
    • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
    • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
    • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
    Incentivized
    Read full review
    Venngage
    • Extremely user-friendly: simple, easy-to-follow interface really made ramping up on the offering incredibly fast and painless.
    • Variety of templates: Venngage has a HUGE assortment of templates ranging from corporate reports and business decks to more visually-engaging, "fun" content such as infographics, awesome charts, and highly customizable social graphics.
    • Brand-alignment: we really appreciated the opportunity to tee up our brand guidelines and have those remain on the back-end and let us apply our style guide to multiple templates instantaneously.
    Incentivized
    Read full review
    Cons
    Tailwind
    • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
    • The Tailwind Create is fun and helpful but still hard to use.
    Incentivized
    Read full review
    Venngage
    • It's hard to lock graphics into place in Venngage once you create something.
    • Layering is next to impossible. The feature is there but is very difficult to use and most times the user is better off copying the object over instead
    • Unless you have a business account (we have a professional account- middle grade) you cannot sort and organize your infographics. This is messy and cumbersome to go through and the price difference between professional and business grade accounts was quite large.
    Incentivized
    Read full review
    Likelihood to Renew
    Tailwind
    No answers on this topic
    Venngage
    I use Venngage for a new project 1-2 times per week... I could not see using another program at this point.
    Incentivized
    Read full review
    Usability
    Tailwind
    Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
    Incentivized
    Read full review
    Venngage
    I find it very user friendly, straight to the point, and the minor issues I found wasn't really impacting on my role. So I think it would depend? but personally I find it perfect for me. There were lots of templates I could use, and they were very open to feedback and customer service was very accommodating.
    Read full review
    Support Rating
    Tailwind
    I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
    Incentivized
    Read full review
    Venngage
    I think that the attention that I get as a small business owner from Venngage is excellent. They quickly respond to questions and provide information that helps to resolve the issue that I am having.
    Incentivized
    Read full review
    Alternatives Considered
    Tailwind
    When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
    Incentivized
    Read full review
    Venngage
    We prefer Canva but feel Venngage is easier for us. In comparison to Adobe, we prefer Venngage because of the ability to have everything in one system and not have to jump around.
    Incentivized
    Read full review
    Return on Investment
    Tailwind
    • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
    • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
    • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
    Incentivized
    Read full review
    Venngage
    • It was frustrating to be required to purchase a full month, not be able to download into PowerPoint and edit, and not be given a refund.
    Read full review
    ScreenShots