TargetBay vs. VWO

If you want to use email to market to your customer base and you don't want to handle the weekly chore of creating and sending the emails, then TargetBay and in particular, Danielle is the way to go. If you are not interested in email marketing or you can take care of that in-house, then there may be better choices to handle your reviews. It is rare today to find a company as responsive and easy to work with as TargetBay.

It works better for either small or big companies because small companies can start with the free plan which is very decent and has everything they need. Also for big companies who get the best paid plans they get a lot of premium functionalities, the insight module, outstanding reports. But for medium size companies who can only afford the basic paid plan, it may not be the best tool as it is very limited. For example, they cannot analize a/b tests for new and ruturning visitors, neither based on the users device category.

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• TargetBay has amazing chat support.
• TargetBay has a great onboarding process.
• TargetBay is very affordable compared to other programs that offer similar solutions.

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• VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
• The VWO interface is pretty intuitive and let's non-technical users make variants for testing
• The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not

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• There is always room for improvement, however, I find Target Bay to be cost effective.

• The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).

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It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers

TargetBay, while it is a great tool and more than pays for itself, is not the most user-friendly and/or easy to use. Even our very tech-savvy employees have struggled through figuring out some of the work flows. While TargetBay's technical support team on chat is amazing, they are not always available and documentation on "how-to" user and or do XYZ on their platform needs improvement.

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I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

I have not experienced an application error or unplanned outage with VWO.

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VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.

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If I could rate their chat support separately than their phone support, I would rate their chat support at an 8 or 9. Their chat support team, when online, can usually answer most any questions quickly and clearly. If they can't find the answer right away, they always follow up with an email providing you the help/assistance you need. However, their phone support is another story. I would rate the phone support a 4. Most of the times, while not all of the time, that we've had to talk with someone on the phone, we typically are left with more questions and/or not the answer we were looking for. I think this may be partially due to the language barrier, but either way it has pushed us to want to only use that chat option for support which, unfortunately, is more time-consuming.

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While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.

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Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.

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We have used other customer review services in the past. I did not have the level of involvement with them like I do with Danielle and TargetBay. Email marketing is a major plus. And the PPC ads have been cost-effective. I am pleased with TargetBay and the results we have been getting since working with them.

There are significant differences in each platform when it comes to Optimizely and vwo. From a functionality and performance perspective they each have their pros and cons. It is important to go through the feature sets of each and ensure the solution you select will work specifically with your business objectives and conversion rate optimization goals

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The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.

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• We have seen a positive ROI with TargetBay. Once we get through Covid-19, it will be even better.
• I know we are communicating with our customers on a regular basis, keeping Sign Art Etc in their minds as in-person events start happening again.
• Emails we send are professional and creative. Much better than I would do.
• PPC with TargetBay is better than what we see with Google Ads.

• The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
• The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info