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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Totango

    Score7.9 out of 10
    N/ATotango is an enterprise customer success platform designed for B2B software and recurring-revenue organizations to manage customer retention, track account health, and automate lifecycle workflows. The platform consolidates product telemetry, financial data, support interactions, and CRM records into a central hub to give cross-functional teams visibility into customer adoption and expansion opportunities.N/A

    Twilio Segment

    Score8.4 out of 10
    N/ASegment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…

    $120

    per month

    Pricing
    TotangoTwilio Segment
    Editions & Modules
    No answers on this topic
    Free
    $0.00
    Includes 1,000 visitors/mo
    Team
    $120.00
    Includes 10,000 visitors/mo
    Business
    Contact Sales
    Custom Volume
    Offerings
    Pricing Offerings
    TotangoTwilio Segment
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsEach package gives teams a 360° customer account profile, customer health scoring, customer journey program templates (SuccessBLOCS), automated workflows (SuccessPlays), email campaigns, self-paced onboarding, and customer support.—
    More Pricing Information
    Community Pulse
    TotangoTwilio Segment
    Considered Both Products
    Totango
    Chose Totango
    We had web demos and multiple phone calls with several other companies that advertised customer success software. We also spoke with friends at other organizations that are in customer success to discuss their tools, processes, and experience with various venders. Overall, we …
    Incentivized
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    183 Answers
    100%
    Would buy again
    14 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    124 Answers
    100%
    Delivers good value for the price
    12 Answers
    Happy with the feature set
    92%
    Happy with the feature set
    184 Answers
    100%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    89 Answers
    100%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    87%
    Implementation went as expected
    96 Answers
    86%
    Implementation went as expected
    12 Answers
    Features
    TotangoTwilio Segment
    Security
    Comparison of Security features of Totango and Twilio Segment
    Feature
    Totango
    8.5
    182 Ratings
    0% below category average
    Twilio Segment
    -
    Ratings
    Role-based user permissions8.5182 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Totango and Twilio Segment
    Feature
    Totango
    8.5
    216 Ratings
    2% below category average
    Twilio Segment
    -
    Ratings
    API6.9149 Ratings00 Ratings
    Integration with Salesforce.com9.5173 Ratings00 Ratings
    Integration with Marketo9.035 Ratings00 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Totango and Twilio Segment
    Feature
    Totango
    8.1
    247 Ratings
    8% below category average
    Twilio Segment
    -
    Ratings
    Product usage8.1243 Ratings00 Ratings
    Help desk / support tickets8.2160 Ratings00 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Totango and Twilio Segment
    Feature
    Totango
    8.1
    260 Ratings
    6% below category average
    Twilio Segment
    -
    Ratings
    NPS surveys9.4124 Ratings00 Ratings
    Sponsor tracking6.16 Ratings00 Ratings
    Customer profiles7.9251 Ratings00 Ratings
    Automated workflow9.1240 Ratings00 Ratings
    Internal collaboration7.7226 Ratings00 Ratings
    Customer health scoring7.5253 Ratings00 Ratings
    Customer segmentation8.7243 Ratings00 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Totango and Twilio Segment
    Feature
    Totango
    8.3
    254 Ratings
    1% below category average
    Twilio Segment
    -
    Ratings
    Customer health trends8.4243 Ratings00 Ratings
    Engagement analytics8.8229 Ratings00 Ratings
    Revenue forecasting7.7175 Ratings00 Ratings
    Dashboards8.4237 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Totango and Twilio Segment
    Feature
    Totango
    -
    Ratings
    Twilio Segment
    7.6
    2 Ratings
    8% below category average
    Tag library00 Ratings8.01 Ratings
    Tag variable mapping00 Ratings8.01 Ratings
    Ease of writing custom tags00 Ratings8.01 Ratings
    Rules-driven tag execution00 Ratings7.01 Ratings
    Tag performance monitoring00 Ratings7.01 Ratings
    Page load times00 Ratings8.01 Ratings
    Mobile app tagging00 Ratings7.01 Ratings
    Library of JavaScript extensions00 Ratings7.52 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Totango and Twilio Segment
    Feature
    Totango
    -
    Ratings
    Twilio Segment
    7.6
    2 Ratings
    7% below category average
    Standard visitor segmentation00 Ratings8.02 Ratings
    Behavioral visitor segmentation00 Ratings7.52 Ratings
    Traffic allocation control00 Ratings7.02 Ratings
    Website personalization00 Ratings8.01 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of Totango and Twilio Segment
    Feature
    Totango
    -
    Ratings
    Twilio Segment
    8.3
    3 Ratings
    2% above category average
    Account Scoring00 Ratings8.52 Ratings
    Customer Data Governance00 Ratings9.02 Ratings
    Data Connectors00 Ratings8.73 Ratings
    Data Enhancement00 Ratings8.02 Ratings
    Data Ingestion00 Ratings8.73 Ratings
    Data Storage00 Ratings8.52 Ratings
    Data Visibility00 Ratings8.02 Ratings
    Event Data00 Ratings8.02 Ratings
    Identity Resolution00 Ratings7.52 Ratings
    Best Alternatives
    TotangoTwilio Segment
    Small Businesses
    ClientSuccess
    Score6 out of 10
    No answers on this topic
    Medium-sized Companies
    ChurnZero
    Score7.9 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    Gainsight CS
    Score8.8 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    TotangoTwilio Segment
    Likelihood to Recommend
    9.1
    (261 ratings)
    8.7
    (21 ratings)
    Likelihood to Renew
    7.3
    (8 ratings)
    -
    (0 ratings)
    Usability
    8.6
    (95 ratings)
    -
    (0 ratings)
    Availability
    9.9
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.8
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.7
    (93 ratings)
    7.7
    (8 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (12 ratings)
    -
    (0 ratings)
    Configurability
    8.2
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (8 ratings)
    -
    (0 ratings)
    Product Scalability
    9.8
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    TotangoTwilio Segment
    Likelihood to Recommend
    Totango
    for a CSM it´s marvelous, you have in one window everything,the agenda for your day by day work, the workload you have in a day,all the customers database and call history added by tasks and toutch points, the to do thing in each customer you know what to do next, with renewal you hace an digital engadgement with customers inform they need to renew in order to keep using the app.
    Read full review
    Twilio
    Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
    Incentivized
    Read full review
    Pros
    Totango
    • Enables us to easily send and collect NPS & CSAT scores regularly.
    • Syncs with HubSpot to bring in updated client data and deals automatically.
    • Allows us to manage clients based on health score which is multi-dimensional.
    • I can log touch points directly in Totango from Gmail so easily..
    • As we improve and develop our non SaaS business client experience, Totango continues to develop more functionality that we can benefit from.
    Incentivized
    Read full review
    Twilio
    • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
    • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
    • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
    Incentivized
    Read full review
    Cons
    Totango
    • Integrations -- in my experience, they constantly break and disconnect.
    • Implementation -- I feel it was a HUGE challenge to set-up our environment. It took over 200 hours and it didn't work.
    • Communication -- during implementation/onboarding, in my opinion, we were mislead on how to create some of our custom data objects and it ended up being a big waste of time since the approach we were instructed to use ended up being incorrect.
    Read full review
    Twilio
    • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
    • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
    Incentivized
    Read full review
    Likelihood to Renew
    Totango
    I personally believe Totango is the right Customer Success Tool for me, my team, and my organization. I couldn't find limitations until now, it's capabilities are on point and it's very scalable. of course, transitioning to another tool would mean a lot of hours and training, and would expose risks
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Usability
    Totango
    It is easy to use and understand, and simple to follow day to day. Logging notes and tasks is one of the key areas this is utilised along with tracking reports and accessing key data points for conversations with customers which is helpful. Mobile app helps too to access information on the go.
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Reliability and Availability
    Totango
    I have yet to experience any downtime with Totango (knock on wood) so reliability has been really top tier since we were onboarded. Given that the support team has been really helpful so far, I can imagine should downtime every be the case, they'll be able to communicate proactively/effectively on the current state of the platform
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Performance
    Totango
    At times the integration sync can be really slow when it comes to touchpoints. I can't say the same for customer health syncing, but I do tend to notice the lag from email syncing, and in those cases, I will need to refresh the Totango page a couple of times or wait a couple of extra seconds/minutes for it to show up.
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Support Rating
    Totango
    I give Totango a support rating of 10 because I can always get support whenever needed. If its a technical issue, I know I can email their support team for help. If it's a more in depth question with respect to our instance of Totango, I can reach out to our CSM and always get help in a very reasonable amount of time. I always look to Totango as the standard when I think of how to best communicate and support our own customers.
    Incentivized
    Read full review
    Twilio
    Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
    Incentivized
    Read full review
    Online Training
    Totango
    Our CSM did a great job of conducting the training so we understand, at the very least, the functionality that is directly relevant to us. This also allowed us to train our own new team mates when onboarding based on the training flow that was first presented to us. This was also conducted as a interactive sessions, as training are notoriously known to be dry
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Implementation Rating
    Totango
    Totango has been easy for our team to integrate most of our new features into, which is great considering we have to factor in the customers' usage of the new features into all of the health and usage metrics we have. It has taken a while to integrate our second product however, which is why I would rank this a 7.
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Alternatives Considered
    Totango
    Pipedrive is a great CRM for Sales purposes but it doesnt give much tools for CX management. Totango is all the opposite, it is an excellent product for Customer Management . We currently use both platforms integrated with each other and it gives great results to both Sales and Customer Success teams
    Incentivized
    Read full review
    Twilio
    We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.
    Incentivized
    Read full review
    Scalability
    Totango
    Information keeps missing and changing in totango . Because of that there is are lot of problems with it. We need to manually keep the backup in an another file. More over if in case we take the backup its so hard to track since its all in numbers. Totango can be much better if the cloud storage is working fine. My company is planning to discontinue due to this factor
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Return on Investment
    Totango
    • Since using Totango we have seen our engagement numbers go up as we are better able to identify the groups that are struggling.
    • We have also seen an increase in retention as we are more consistent in messaging and not missing any data.
    Incentivized
    Read full review
    Twilio
    • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
    • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
    • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
    Read full review
    ScreenShots

    Totango Screenshots

    Screenshot of collaboration tools to manage a customer portfolioScreenshot of a 360° view of customer healthScreenshot of the dashboard to monitor customer metricsScreenshot of engaging in-app experiences and email campaigns to improve customer retentionScreenshot of integrated data in the Customer Data Hub

    Twilio Segment Screenshots

    Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings