TransUnion TruAudience vs. Zaius (discontinued)

Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.

Optimizely Data Platform is a great tool for teams who look to use open-source tools over tools with white glove service. You do get a dedicated customer success manager and access to their (almost) 24/7 support team via chat, but the real benefits of the platform stand to be unlocked by teams who enjoy getting their hands dirty.

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• Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
• Creating the firing conditions for a tag.
• Adding users to different groups with limited or full admin permissions.
• If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.

Incentivized

Independently Invited by TrustRadius

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• It's relatively simple to use
• Segment building is quick and can be easily customized with field data
• Chat support is generally fast to respond

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
• Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).

Incentivized

Independently Invited by TrustRadius

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• Automation of data from other platforms such as our ERP.
• The approval process needs work. I should be able to flag fields that have issues and give users feedback if a product is rejected.

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Invited by the Vendor

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Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business

There's so much that needs to be improved and it seems like not much has happened since Optimizely first took over. When Optimizely did take over, they reduced the UX of campaign reporting.

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Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.

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Independently Invited by TrustRadius

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• Creating reports can be difficult and they aren't very visual.
• There is not much control you can have with your imported product catalog. Product filters can be difficult to use.
• Manually importing customers is a more difficult process from when I was using Mailchimp 10 years ago.
• Figuring out how to inject a module onto a page is difficult.
• Figuring out how to get off an email blacklist is near impossible even with ip warming. Very little help here.

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Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Positive - Onboarding was quick and easy. Positive - Access to a Zaius data analyst has been wonderful. Negative - I don't know who our CSM is if we even have one.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We have a home built CRM. From start to finish our implementation was a nightmare loaded with problems that destroyed my initial trust with the platform.

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Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does

Oh my goodness, there were many, including:

• Klaviyo
• Salesforce Email Marketing Cloud
• Bronto
• Marapost (the worst experience we ever had. We used them for the longest year on earth).
• Silverpop (IBM)
• I forgot their name but they are based in the middle of nowhere Pennsylvania.
• Exact Target
• Active Campaign
• Get Response
• Drip
• SendInBlue
• And more I cannot remember. We spent over six months looking at everything.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Wonderful for ensuring we meet our logistical and record-keeping requirements
• Negative at being the best at quality-of-life options, like specific muting
• Great at allowing a casual work environment in having chats for memes, pets, etc.

• We hit record numbers this year in regards to sales which is attributed to the launch of our new e-commerce website.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info