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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wix

    Score8.1 out of 10
    N/AWix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.

    $17

    per month

    WooCommerce

    Score8.5 out of 10
    N/AWooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

    $0

    Pricing
    WixWooCommerce
    Editions & Modules
    Free
    $0
    Light
    $17
    per month
    Core
    $29
    per month
    Business
    $39
    per month
    Business Elite
    $159
    per month
    Woo Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    WixWooCommerce
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—WooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
    More Pricing Information
    Community Pulse
    WixWooCommerce
    Considered Both Products
    Wix
    No answer on this topic
    Automattic
    Chose WooCommerce
    WooCommerce is great for customization and for customers whose needs grow with their business. With its add-ons, it works for customers of all sizes with a variety of e-commerce needs. It does need more technical development skills to set up compared to Wix or Shopify, which …
    Incentivized
    Chose WooCommerce
    WooCommerce and Shopify both permit essentially limitless customization. However, WooCommerce runs on PHP, a commonly used development language with a thriving community, whereas Shopify uses Liquid, a relatively obscure programming language, in its backend. I'm not I would …
    Incentivized
    Chose WooCommerce
    Initially due to budget i have selected the woo commerce but the they dont have customisation as we are need when our customer base is increasing thats why i shifted to big platform like Shopify that give us alot of customisation but it comes with a price...but woo commerce is …
    Incentivized
    Chose WooCommerce
    We love the functionality of Wordpress itself, so that's why we ended up using WooCommerce to do checkout instead of going over to the Shopify platform. Wordpress allows us to do so much more with the backend code and customization of our website. We were not impressed with the …
    Incentivized
    Chose WooCommerce
    I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. …
    Incentivized
    Chose WooCommerce
    WooCommerce is cheaper than the other solutions I evaluated. It is a more complicated platform but because of that it is much more flexible. In the end it was an easy choice to go with WooCommerce because we already were using WordPress for our website and it made sense to …
    Incentivized
    Key User Insights
    Would buy again
    87%
    Would buy again
    27 Answers
    96%
    Would buy again
    43 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    28 Answers
    96%
    Delivers good value for the price
    43 Answers
    Happy with the feature set
    84%
    Happy with the feature set
    26 Answers
    89%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    24 Answers
    95%
    Lived up to sales and marketing promises
    37 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    28 Answers
    88%
    Implementation went as expected
    36 Answers
    Features
    WixWooCommerce
    Online Storefront
    Comparison of Online Storefront features of Wix and WooCommerce
    Feature
    Wix
    -
    Ratings
    WooCommerce
    8.0
    96 Ratings
    2% above category average
    Product catalog & listings00 Ratings8.095 Ratings
    Product management00 Ratings8.096 Ratings
    Bulk product upload00 Ratings7.178 Ratings
    Branding00 Ratings7.383 Ratings
    Mobile storefront00 Ratings9.388 Ratings
    Product variations00 Ratings8.088 Ratings
    Website integration00 Ratings9.596 Ratings
    Visual customization00 Ratings7.392 Ratings
    CMS00 Ratings7.974 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Wix and WooCommerce
    Feature
    Wix
    -
    Ratings
    WooCommerce
    6.1
    91 Ratings
    23% below category average
    Abandoned cart recovery00 Ratings5.359 Ratings
    Checkout user experience00 Ratings6.991 Ratings
    Online Payment System
    Comparison of Online Payment System features of Wix and WooCommerce
    Feature
    Wix
    -
    Ratings
    WooCommerce
    8.5
    85 Ratings
    2% above category average
    eCommerce security00 Ratings8.585 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Wix and WooCommerce
    Feature
    Wix
    -
    Ratings
    WooCommerce
    6.4
    94 Ratings
    18% below category average
    Promotions & discounts00 Ratings7.591 Ratings
    Personalized recommendations00 Ratings5.374 Ratings
    SEO00 Ratings6.583 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Wix and WooCommerce
    Feature
    Wix
    -
    Ratings
    WooCommerce
    7.9
    93 Ratings
    2% below category average
    Multi-site management00 Ratings6.747 Ratings
    Order processing00 Ratings8.491 Ratings
    Inventory management00 Ratings8.290 Ratings
    Shipping00 Ratings8.584 Ratings
    Custom functionality00 Ratings7.886 Ratings
    Best Alternatives
    WixWooCommerce
    Small Businesses
    WebWave
    Score9.5 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    10Web
    Score7.7 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    No answers on this topic
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    WixWooCommerce
    Likelihood to Recommend
    7.5
    (101 ratings)
    8.9
    (95 ratings)
    Likelihood to Renew
    7.0
    (4 ratings)
    7.0
    (4 ratings)
    Usability
    7.7
    (10 ratings)
    8.1
    (12 ratings)
    Availability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (1 ratings)
    5.0
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    WixWooCommerce
    Likelihood to Recommend
    Wix
    I would recommend Wix if you're more website-savvy; it is more customizable than Squarespace. However, Squarespace's modules look more polished than Wix's, which you drag and drop onto the site. With Wix, you need to do a lot more work, and it allows for more customizations, but I am a lot quicker on Squarespace.
    Incentivized
    Read full review
    Automattic
    WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
    Incentivized
    Read full review
    Pros
    Wix
    • Easy to create and duplicate website, and web pages for similar products, services and campaigns, so you do not have to start from scratch
    • Find features such as video, image and button, and templates to customise your website's feel and look. For example, recently, I was able to add a countdown timer for the sale of tickets to our online conference.
    • Creating website Anchors - making it easy for you to take a visitor to a particular part of a page so that they do not need to scroll through the entire webpage making it more user-friendly.
    • The SEO part of Wix makes it easy for you to set up meta data, create fully functional social media shares that are on brand and looks professional in the Google search engine..
    Incentivized
    Read full review
    Automattic
    • Free base package means I can use it when I need to and not pay for it when I'm not using it
    • I can customize the e-commerce options and integrate the calendar booking
    • Payment processing is quick and easy and I can choose my provider
    Incentivized
    Read full review
    Cons
    Wix
    • In my opinion, with the removal of the ADI web-building tool in favor of editor, user-friendliness has suffered tremendously.
    • In my opinion, the removal of the ADI web-building tool in favor of editor makes that a big portion of a website has to be redesigned, as items are now linked to each other in a different way than before.
    • In my opinion, the removal of the ADI web-building tool in favor of editor makes Wix only usable for professional website builders and no longer for the general public.
    Read full review
    Automattic
    • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
    • More out-of-the-box options would be nice within the base software.
    • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
    Incentivized
    Read full review
    Likelihood to Renew
    Wix
    We will definitely renew Wix. The ability to completely control our website has been invaluable to us. We will maintain this service as long as we are an incorporated organization, we've tried several other software options and this has been the best solution by far for all of our needs.
    Incentivized
    Read full review
    Automattic
    Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
    Incentivized
    Read full review
    Usability
    Wix
    Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
    Incentivized
    Read full review
    Automattic
    It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
    Incentivized
    Read full review
    Reliability and Availability
    Wix
    I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Performance
    Wix
    Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Support Rating
    Wix
    As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
    Incentivized
    Read full review
    Automattic
    not muh support
    Read full review
    Implementation Rating
    Wix
    Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Alternatives Considered
    Wix
    Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like Squarespace which is specifically designed for that market.
    Incentivized
    Read full review
    Automattic
    We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
    Incentivized
    Read full review
    Scalability
    Wix
    I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Return on Investment
    Wix
    • Wix has helped the companies I've worked with to promote their products and events. Without Wix, it would be extremely difficult to create landing pages for email campaigns or advertisements so, Wix has enabled us to save a lot of marketing and design labor.
    • As a marketer for a non-profit (and previously for a startup), Wix has helped the companies I've served to build marketing campaigns despite having little to no marketing budget. Because many of its features are free or affordable, small businesses and non-profits receive a huge ROI since there isn't much investment required.
    Incentivized
    Read full review
    Automattic
    • Positive: low cost to start up, and allowed us to start selling right away.
    • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
    • Positive: easily integrates with PayPal and Stripe.
    Incentivized
    Read full review
    ScreenShots

    WooCommerce Screenshots

    Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.