Wix vs. WooCommerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Wix
Score 8.1 out of 10
N/A
Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.
$14
per month
WooCommerce
Score 8.1 out of 10
N/A
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.N/A
Pricing
WixWooCommerce
Editions & Modules
Website Plan - Combo
$14
per month
Website Plan - Unlimited
$18
per month
Website Plan - Pro
$23
per month
Business & e Commerce Plans - Business Basic
$23
per month
Business & e Commerce Plans - Business Unlimited
$27
per month
Website Plan - VIP
$39
per month
Business & e Commerce Plans - Business VIP
$49
per month
Enterprise
$500
per month
No answers on this topic
Offerings
Pricing Offerings
WixWooCommerce
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact sales team for pricing
More Pricing Information
Community Pulse
WixWooCommerce
Considered Both Products
Wix

No answer on this topic

WooCommerce
Chose WooCommerce
WooCommerce and Shopify both permit essentially limitless customization. However, WooCommerce runs on PHP, a commonly used development language with a thriving community, whereas Shopify uses Liquid, a relatively obscure programming language, in its backend. I'm not I would …
Chose WooCommerce
WooCommerce is cheaper than the other solutions I evaluated. It is a more complicated platform but because of that it is much more flexible. In the end it was an easy choice to go with WooCommerce because we already were using WordPress for our website and it made sense to …
Chose WooCommerce
I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. …
Top Pros
Top Cons
Features
WixWooCommerce
Security
Comparison of Security features of Product A and Product B
Wix
6.9
61 Ratings
15% below category average
WooCommerce
-
Ratings
Role-based user permissions6.961 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Wix
6.9
48 Ratings
11% below category average
WooCommerce
-
Ratings
API6.944 Ratings00 Ratings
Internationalization / multi-language6.833 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Wix
7.7
93 Ratings
1% above category average
WooCommerce
-
Ratings
WYSIWYG editor6.182 Ratings00 Ratings
Code quality / cleanliness8.866 Ratings00 Ratings
Admin section8.284 Ratings00 Ratings
Page templates7.893 Ratings00 Ratings
Library of website themes8.490 Ratings00 Ratings
Mobile optimization / responsive design7.993 Ratings00 Ratings
Publishing workflow8.279 Ratings00 Ratings
Form generator6.176 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Wix
6.7
85 Ratings
9% below category average
WooCommerce
-
Ratings
Content taxonomy6.966 Ratings00 Ratings
SEO support8.474 Ratings00 Ratings
Bulk management6.548 Ratings00 Ratings
Availability / breadth of extensions5.668 Ratings00 Ratings
Community / comment management5.953 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Wix
-
Ratings
WooCommerce
6.1
84 Ratings
23% below category average
Product catalog & listings00 Ratings6.883 Ratings
Product management00 Ratings6.284 Ratings
Bulk product upload00 Ratings2.067 Ratings
Branding00 Ratings6.873 Ratings
Mobile storefront00 Ratings6.277 Ratings
Product variations00 Ratings6.877 Ratings
Website integration00 Ratings6.984 Ratings
Visual customization00 Ratings6.881 Ratings
CMS00 Ratings6.863 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Wix
-
Ratings
WooCommerce
6.1
80 Ratings
22% below category average
Abandoned cart recovery00 Ratings6.752 Ratings
Checkout user experience00 Ratings5.680 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Wix
-
Ratings
WooCommerce
5.6
75 Ratings
39% below category average
eCommerce security00 Ratings5.675 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Wix
-
Ratings
WooCommerce
5.2
83 Ratings
36% below category average
Promotions & discounts00 Ratings5.680 Ratings
Personalized recommendations00 Ratings4.966 Ratings
SEO00 Ratings5.072 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Wix
-
Ratings
WooCommerce
4.5
81 Ratings
54% below category average
Multi-site management00 Ratings1.640 Ratings
Order processing00 Ratings6.279 Ratings
Inventory management00 Ratings6.878 Ratings
Shipping00 Ratings2.073 Ratings
Custom functionality00 Ratings5.675 Ratings
Best Alternatives
WixWooCommerce
Small Businesses
Divi
Divi
Score 9.8 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
WixWooCommerce
Likelihood to Recommend
7.4
(93 ratings)
7.1
(84 ratings)
Likelihood to Renew
7.0
(4 ratings)
10.0
(3 ratings)
Usability
8.0
(7 ratings)
7.1
(3 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
-
(0 ratings)
Support Rating
6.0
(1 ratings)
5.0
(1 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
WixWooCommerce
Likelihood to Recommend
Wix
The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
Read full review
Automattic
[WooCommerce] does really well for simple stores that don't have a lot of products. It's really easy to set up and get products added so people can purchase them online. It's not the best for really complicated stores with products that need a lot of customization; you have to find 3rd-party plugins to add additional functionality to your store and sometimes those can create conflicts between one another.
Read full review
Pros
Wix
  • Easy to create and duplicate website, and web pages for similar products, services and campaigns, so you do not have to start from scratch
  • Find features such as video, image and button, and templates to customise your website's feel and look. For example, recently, I was able to add a countdown timer for the sale of tickets to our online conference.
  • Creating website Anchors - making it easy for you to take a visitor to a particular part of a page so that they do not need to scroll through the entire webpage making it more user-friendly.
  • The SEO part of Wix makes it easy for you to set up meta data, create fully functional social media shares that are on brand and looks professional in the Google search engine..
Read full review
Automattic
  • Keeps track of product inventory, including details of product variations such as colors and sizes if required.
  • Keeps track of orders so that the shopkeeper has one place to log in and see the status and history of orders to her shop.
  • Creates shop-related pages automatically. Once you add one or more products, they will automatically appear on your shop home page. Additionally, pages for viewing shopping carts and for checking out are automatically created.
Read full review
Cons
Wix
  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
Read full review
Automattic
  • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
Read full review
Likelihood to Renew
Wix
We will definitely renew Wix. The ability to completely control our website has been invaluable to us. We will maintain this service as long as we are an incorporated organization, we've tried several other software options and this has been the best solution by far for all of our needs.
Read full review
Automattic
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
Read full review
Usability
Wix
Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
Read full review
Automattic
I gave it lots of points for being a simple product that instantly gives you a store. Very intuitive and simple for the client to update or implement. Loses LOTS of points when you want to do anything besides just sell stuff (coupons, etc) then it makes you pay big money for the add-ons and makes it difficult and time-intensive to develop your own.
Read full review
Reliability and Availability
Wix
I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
Read full review
Automattic
No answers on this topic
Performance
Wix
Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
Read full review
Automattic
No answers on this topic
Support Rating
Wix
As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
Read full review
Automattic
not muh support
Read full review
Implementation Rating
Wix
Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
Read full review
Automattic
No answers on this topic
Alternatives Considered
Wix
Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like Squarespace which is specifically designed for that market.
Read full review
Automattic
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
Read full review
Scalability
Wix
I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
Read full review
Automattic
No answers on this topic
Return on Investment
Wix
  • The data-driven, dynamic pages will eliminate an entire part of our event launch process. Multiplied across 60 events, over several years, that will save us a ton of time but also vastly increase the quality of our presentation.
  • The data-driven pages will also give us the ability to archive past events and radio shows in an easily searchable manner. This will be helpful for us when it comes to booking new events as well. (It has been no small feat for me to figure out the code to get this all working, though!)
  • This new site will reflect our brand and organization vastly better than our old site. It will make our organization appear much more professional and legitimate.
Read full review
Automattic
  • Positive: low cost to start up, and allowed us to start selling right away.
  • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
  • Positive: easily integrates with PayPal and Stripe.
Read full review
ScreenShots