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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    WordPress

    Score8.7 out of 10
    N/AWordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.

    $3

    per month 6 GB storage

    Yesmail360i

    Score7.9 out of 10
    N/AYes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and…N/A
    Pricing
    WordPressYesmail360i
    Editions & Modules
    Personal
    $4
    per month 6 GB storage
    Premium
    $8
    per month 13 GB storage
    Business
    $25
    per month 50 GB storage
    Commerce
    $45
    per month 50 GB storage
    Enterprise
    Contact for pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    WordPressYesmail360i
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPricing for Business and Commerce plans vary on number of GB.—
    More Pricing Information
    Community Pulse
    WordPressYesmail360i
    Considered Both Products
    Automattic
    No answer on this topic
    Yes Lifecycle Marketing
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    108 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    109 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    109 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    95 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    100 Answers
    No answers on this topic
    Features
    WordPressYesmail360i
    Security
    Comparison of Security features of WordPress and Yesmail360i
    Feature
    WordPress
    8.1
    159 Ratings
    2% below category average
    Yesmail360i
    -
    Ratings
    Role-based user permissions8.1159 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of WordPress and Yesmail360i
    Feature
    WordPress
    7.9
    134 Ratings
    1% above category average
    Yesmail360i
    -
    Ratings
    API7.9124 Ratings00 Ratings
    Internationalization / multi-language7.8103 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of WordPress and Yesmail360i
    Feature
    WordPress
    8.1
    166 Ratings
    3% above category average
    Yesmail360i
    -
    Ratings
    WYSIWYG editor7.8151 Ratings00 Ratings
    Code quality / cleanliness7.3152 Ratings00 Ratings
    Admin section8.3164 Ratings00 Ratings
    Page templates8.7160 Ratings00 Ratings
    Library of website themes8.7162 Ratings00 Ratings
    Mobile optimization / responsive design8.5161 Ratings00 Ratings
    Publishing workflow8.1154 Ratings00 Ratings
    Form generator7.1131 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of WordPress and Yesmail360i
    Feature
    WordPress
    8.2
    164 Ratings
    9% above category average
    Yesmail360i
    -
    Ratings
    Content taxonomy8.1142 Ratings00 Ratings
    SEO support7.9148 Ratings00 Ratings
    Bulk management7.5125 Ratings00 Ratings
    Availability / breadth of extensions9.2152 Ratings00 Ratings
    Community / comment management8.2152 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of WordPress and Yesmail360i
    Feature
    WordPress
    -
    Ratings
    Yesmail360i
    9.9
    5 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings9.95 Ratings
    Dynamic content00 Ratings9.93 Ratings
    Ability to test dynamic content00 Ratings9.93 Ratings
    Landing pages00 Ratings9.82 Ratings
    A/B testing00 Ratings9.94 Ratings
    Mobile optimization00 Ratings9.93 Ratings
    Email deliverability reporting00 Ratings10.03 Ratings
    List management00 Ratings9.94 Ratings
    Triggered drip sequences00 Ratings9.93 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of WordPress and Yesmail360i
    Feature
    WordPress
    -
    Ratings
    Yesmail360i
    9.9
    4 Ratings
    26% above category average
    Dashboards00 Ratings9.94 Ratings
    Standard reports00 Ratings9.94 Ratings
    Custom reports00 Ratings9.94 Ratings
    Best Alternatives
    WordPressYesmail360i
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    WordPressYesmail360i
    Likelihood to Recommend
    8.6
    (203 ratings)
    10.0
    (8 ratings)
    Likelihood to Renew
    3.7
    (38 ratings)
    3.9
    (4 ratings)
    Usability
    8.1
    (50 ratings)
    5.0
    (1 ratings)
    Availability
    9.5
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.6
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (11 ratings)
    9.0
    (1 ratings)
    In-Person Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (10 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    WordPressYesmail360i
    Likelihood to Recommend
    Automattic
    Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
    Incentivized
    Read full review
    Pros
    Automattic
    • Easy to use User Interface
    • Coding / Plugin Implementation is awesome
    • There's always a solution available for the platform
    • Security is easy to use and robust
    • Implementation with 3rd party platforms, such as Google's variety of tools
    • Can download and host on your own server or use their hosted servers
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    • Large Enterprise email campaigns for Fortune 500 clients.
    • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
    • Software is very easy to use and ramp up time was short.
    Read full review
    Cons
    Automattic
    • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
    • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
    • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
    • A lot of common functionality has to be built in... Which costs extra
    • Support isn't the best, they do respond but not at the speed I would like.
    Incentivized
    Read full review
    Likelihood to Renew
    Automattic
    The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
    Read full review
    Usability
    Automattic
    Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
    Read full review
    Reliability and Availability
    Automattic
    Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
    Read full review
    Yes Lifecycle Marketing
    No answers on this topic
    Performance
    Automattic
    Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
    Read full review
    Yes Lifecycle Marketing
    No answers on this topic
    Support Rating
    Automattic
    I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
    Read full review
    Yes Lifecycle Marketing
    Very easy to get a hold of an actual person and quick responses.
    Read full review
    In-Person Training
    Automattic
    Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
    Read full review
    Yes Lifecycle Marketing
    No answers on this topic
    Online Training
    Automattic
    It is very easy to find online resources to learn how to do just about anything with WordPress.
    Read full review
    Yes Lifecycle Marketing
    No answers on this topic
    Implementation Rating
    Automattic
    WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
    Read full review
    Yes Lifecycle Marketing
    No answers on this topic
    Alternatives Considered
    Automattic
    WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
    Incentivized
    Read full review
    Scalability
    Automattic
    WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
    Read full review
    Yes Lifecycle Marketing
    No answers on this topic
    Return on Investment
    Automattic
    • Allowed us to being all websites under a single umbrella, saving costs on similar products.
    • It's increased our website turn time and made us faster and more efficient at launching websites.
    • Edits and tweaks happen much faster as we have a customized environment.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
    Read full review
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