Yesmail360i vs. Zoho Campaigns

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Yesmail360i
Score 7.9 out of 10
N/A
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and…N/A
Zoho Campaigns
Score 8.0 out of 10
N/A
Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.
$0
Pricing
Yesmail360iZoho Campaigns
Editions & Modules
No answers on this topic
Forever Free
$0
Standard Plan
$3 for 500 contacts
per month
Professional Plan
$4.5 for 500 contacts
per month
Pay as you go
$14 for 500 contacts
Offerings
Pricing Offerings
Yesmail360iZoho Campaigns
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Yesmail360iZoho Campaigns
Top Pros
Top Cons
Features
Yesmail360iZoho Campaigns
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Yesmail360i
9.9
5 Ratings
20% above category average
Zoho Campaigns
4.8
25 Ratings
51% below category average
WYSIWYG email editor9.95 Ratings3.224 Ratings
Dynamic content9.93 Ratings7.025 Ratings
Ability to test dynamic content9.93 Ratings5.122 Ratings
Landing pages9.82 Ratings3.117 Ratings
A/B testing9.94 Ratings4.121 Ratings
Mobile optimization9.93 Ratings6.123 Ratings
Email deliverability reporting10.03 Ratings3.225 Ratings
List management9.94 Ratings7.124 Ratings
Triggered drip sequences9.93 Ratings4.019 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Yesmail360i
9.9
4 Ratings
26% above category average
Zoho Campaigns
5.5
25 Ratings
33% below category average
Dashboards9.94 Ratings4.224 Ratings
Standard reports9.94 Ratings6.125 Ratings
Custom reports9.94 Ratings6.121 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Yesmail360i
-
Ratings
Zoho Campaigns
3.8
3 Ratings
73% below category average
URL Validation00 Ratings2.23 Ratings
Link Tracking00 Ratings3.13 Ratings
Image Validation00 Ratings6.13 Ratings
Inbox Display00 Ratings3.23 Ratings
Email Accessibility Tools00 Ratings4.13 Ratings
Email Previews00 Ratings4.13 Ratings
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Yesmail360iZoho Campaigns
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User Ratings
Yesmail360iZoho Campaigns
Likelihood to Recommend
10.0
(8 ratings)
6.5
(25 ratings)
Likelihood to Renew
3.9
(4 ratings)
10.0
(1 ratings)
Usability
5.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Yesmail360iZoho Campaigns
Likelihood to Recommend
Yesmail Interactive
For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
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Zoho
It is well suited in scenarios:
  1. Well-defined static list with proper info.
  2. Not building email templates from scratch
  3. Litmus testing involved
  4. Easy to use simple automation journeys involved
Not well-suited scenarios:
  1. Complex Customer journeys
  2. Dynamic content involved
  3. Integration with other products other than the ZOHO suite
  4. Testing API limits
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Pros
Yesmail Interactive
  • Large Enterprise email campaigns for Fortune 500 clients.
  • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
  • Software is very easy to use and ramp up time was short.
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Zoho
  • The best thing about this software is its integration with G-suite.
  • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
  • It helps users to engage subscribers via various social media platforms.
  • It allows users to compare various email campaigns.
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Cons
Yesmail Interactive
  • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
  • A lot of common functionality has to be built in... Which costs extra
  • Support isn't the best, they do respond but not at the speed I would like.
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Zoho
  • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
  • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
  • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
  • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
  • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
  • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
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Likelihood to Renew
Yesmail Interactive
I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
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Zoho
Because I am a single user organization and the subscription is free for up to 3 users.
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Usability
Yesmail Interactive
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
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Zoho
No answers on this topic
Support Rating
Yesmail Interactive
Very easy to get a hold of an actual person and quick responses.
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Zoho
No answers on this topic
Alternatives Considered
Yesmail Interactive
We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
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Zoho
Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
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Return on Investment
Yesmail Interactive
  • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
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Zoho
  • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
  • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
  • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
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ScreenShots

Zoho Campaigns Screenshots

Screenshot of Template editorScreenshot of Real-time analyticsScreenshot of List managementScreenshot of Send time optimizationScreenshot of Automation—WorkflowsScreenshot of Dashboard