ZoomInfo Marketing vs. ZoomInfo Talent

ZoomInfo Marketing can be used to re-target companies already in your sales process or familiar with you (i.e., have been to your website or engaged with you in some way). You may not get a large number of conversions through a cold display campaign, but ZI Marketing is a great way to stay at the top of your buyers' minds and provide them with bottom-of-the-funnel content through advertising.

Incentivized

Honestly, I'm not using ZoomInfo because I have researchers who have their licenses to several platforms. So, I don't think I need it moving forward.

Incentivized

• The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
• The reporting allows us to easily see the performance of our ads. There is no guesswork.
• I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.

Incentivized

• ZoomInfo Talent has detailed search parameters to help identified potentially qualified candidates.
• ZoomInfo Talent allows you to download your results via CSV or Excel directly to your ATS/CRM once linked.
• ZoomInfo Talent shows email open info if you send them emails via ZoomInfo.

Incentivized

• Does not fully integrate sales and marketing, so some work and translation is still required.
• this is a complicated tool, and requires a rather long time to train employees to use properly.
• no training included, and the price is a bit high
• Does not integrate the same across all internet browser programs

Incentivized

• I think the data (emails and phone numbers) is only somewhat accurate.
• Often there is company data missing that is important.
• ZoomInfo doesn't provide phone support for free; you have to pay for phone support in addition to the platform.

Incentivized

It just complements every effort that our sales and marketing team go through. We also use other zoom products, and this meshes so well with them. It has cut down the time we need for results in marketing and sales, as well as increasing the success rate of the actions we choose. We're seeing greater ROI on efforts since we started.

Incentivized

I think it's great for marketing and sales alignment and it gives great insights and data that we can translate over to our LinkedIn advertising, but I think the reporting limitations aren't great. The discrepancies don't provide full confidence in the numbers. But, as a tool to become more targeted based on websights and sales goals it's great!

Incentivized

It's ok. I don't think it's fabulous. Initially I purchased ZoomInfo Talent to replace LinkedIn Professional Recruiter. I found that I was still finding and connecting with more candidates and ultimately placing them using LinkedIn. I don't think it's an adequate substitute for LinkedIn RPS.

Incentivized

They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.

Incentivized

Calls using Zoom remote sessions, emails chat.

Incentivized

They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.

Incentivized

We have ZoomInfo Sales as well. We decided we needed to have both Sales and Marketing to marry them together. We are so happy we did! We really needed to have the entire package together. We are able to research our customers within sales and then we are able to serve them ads.

Incentivized

LinkedIn is a better recruitment program overall in my opinion. I like the InMail feature which seems to get far better results than emailing from ZoomInfo Talent.

Incentivized

No, it was clear.

Incentivized

Enable scalable process and implementation to use for marketing and sales.

Incentivized

• We have found a lower CPC across our pages
• Tracking characteristics on types of businesses on our pages - also very close to our dream persona
• Build a weekly workflow internally between sales and marketing to use the incoming contacts and increasing number of qualified leads to hand off to sales

Incentivized

• Negative ROI for 2024. I found often the phone numbers, emails and current companies were not current.
• It's a nice product to have as an add on.
• I don't think training is great; I found it made more sense to hire someone to utilize my sourcing instead.

Incentivized