Location Intelligence Software

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Learn More About Location Intelligence Software

What is Location Intelligence Software?

Location Intelligence Software, also known as Spatial Intelligence Software, provides information, analytics, and insights into the relationship between objects and their physical locations. The locations can be organized by geographical areas, marketing territories, or regulatory jurisdictions. The objects may include business locations, customers, individuals, sales numbers, products, materials, transportation, and mobile and IoT devices. This information informs business planning, decision-making, and operations.

Location Intelligence Software improves ad targeting, marketing, and sales efforts, helps select business site locations, and optimizes asset utilization, supply chain, inventory, and transportation routing. It’s also used to track illness in the community and understand the impact of climate change. Its software visualizes location intelligence trends using mapping and graphics tools. Machine learning improves Predictive Location Intelligence that will be increasingly applied to sales forecasting, mobility solutions, and autonomous vehicles. Location Intelligence Software is a subset of Business Intelligence Software, and its foundation is built upon Geographic Information Systems.

Location Intelligence Software is used by data scientists and analysts. It has a wide range of applications in healthcare, real estate, transportation, logistics, financial services, insurance, media, communications, hotels and restaurants, retail, automotive, government, law enforcement, urban planning, scientific research, and higher education.

Location Intelligence Software Features

Location Intelligence Software includes many of the following features.

  • Real-time collection and consumption of geospatial data
  • Customer location data
  • Geospatial mapping
  • Customizable and interactive maps
  • Heat maps, marker maps, bubble maps
  • Map-based analytics
  • Density analysis
  • Trend mapping, visualization, graphics, and dashboards
  • Data modeling
  • Machine learning and AI tools
  • Distance and travel data
  • Integrations with demographic and census data, CRM sales data, and supply chain data
  • Security and account permissions
  • Cloud-based and desktop options

Location Intelligence Software Comparison

Consider the following when purchasing Location Intelligence Software solutions.

Use Case: Vendors support a variety of approaches to Location Intelligence. Their focus can range from improving ad targeting to helping select business locations, and from optimizing supply chains to transportation routing. Others support Salesforce users or optimize asset utilization and medical patient flows in hospital settings.

Expertise: Location Intelligence Software offers a wide range of features. Some vendor solutions are so sophisticated that to take full advantage of them, they usually require the skills of a data scientist.

Integrations: Evaluate how well your selection will integrate with any demographic, sales, or supply chain data sources that may be required for your use case.

Pricing Information

Location Intelligence Software pricing is based on its features, scale, and the number of users supported. Basic solutions start around $30 per user, per month, and yearly licenses can range from $1,200 to $11,000 a year or more. Large organizations will need to obtain a custom price quote as there are reduced rates for additional licenses. Free trials are available.

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Frequently Asked Questions

What does Location Intelligence Software do?

Location Intelligence Software produces insights into how the relationship between people, objects, and their physical locations impacts an organization. The tool’s mapping and modeling features help data scientists and analysts understand geospatial data and its implications for a business’s current and future operations. It has a variety of applications across multiple industries and is used for ad targeting, marketing campaigns, choosing business locations, mobility solutions, optimizing resources, and transportation routing.

What are the benefits of using Location Intelligence Software?

Local Intelligence Software improves business planning and decision-making, enhancing sales and marketing efforts. It helps organizations to understand and predict how geographic relationships impact a business. This creates a competitive advantage, allowing businesses to take advantage of opportunities, and minimize risks, enabling organizations to reach their business and financial goals.

What are the best Location Intelligence Software products?

How much does Location Intelligence Software cost?

Location Intelligence Software prices can range from $30 a month per license to over $11,000 a year and more depending on its features, scale, and the number of users supported. Vendor price quotes are recommended for large organizations. Free trials are also available from most providers.