6sense Reviews and Ratings

Use Cases and Deployment Scope

We use 6sense to determine intent from interested prospects. 6sense helps us follow interested prospects through their buying journey in an integrated way. It also helps sales and marketing collaborate rather than operating in silos.

Likelihood to Recommend

6sense is helpful for determining intent from prospects with a specific domain and associated emails. It is less appropriate for determining intent from small organizations using Gmail, with no website, etc.

Use Cases and Deployment Scope

We utilize 6sense to deliver valuable intent signals to our sales team. Sales can prioritize their accounts and tailor their outreach with data from 6sense. Built-in alerts help make sure no signals are lost.

Our marketing team also utilized 6sense to create dynamic audiences, run display ads, organize campaign workflows, and reach out to previously untouched accounts through AI-powered email (CE).

Likelihood to Recommend

6sense provides excellent data and intent signals for companies with a single, flagship product. If your product line is more diverse, the cost and setup of additional data models can be quite taxing, especially for smaller organizations.

From a marketing perspective, 6sense can be a powerful tool for companies of all sizes. Dynamic segments and display ads can scale easily as you grow. Workflows can be challenging to scale.

Use Cases and Deployment Scope

Pipeline generation, sales prospecting strategy, account based marketing & buyer intent identification.

Likelihood to Recommend

Use Cases and Deployment Scope

We currently use 6sense for audience research and segmentation for targeted digital advertising campaigns. We have a niche audience with really long sales cycles. We struggle with knowing when accounts are in active buying patterns. Additionally we have multiple solutions each with unique buyer profiles, so we needed help with efficiently identifying multiple audience groups.

Likelihood to Recommend

Highlighting accounts that are actively engaging with intent topics and website traffic.

Use Cases and Deployment Scope

ABM is a foundational strategy with 6sense as our ABM platform of choice. Connecting multiple campaign tactics with 6sense predictive driving awareness and buyer stage progression is our main use case.

Likelihood to Recommend

6sense is well suited to industry verticalized GTM approaches.

Use Cases and Deployment Scope

6sense is the central nervous system for our pipeline generation engine. 6sense helps us identify target accounts and determine the perceived buying stage, which then informs the sales and marketing motions deployed, including the messaging used. 6sense then also serves as a critical data source for our sales and BDR teams, to better understand the topics target accounts are interested in, so we can further differentiate messaging.

Likelihood to Recommend

6sense is not a plug and play platform. A strong strategy is needed to know what you want to monitor, as well as how you plan to use it. You also need to be willing to monitor and iterate. But if you put the work in, it is by far the most flexible ABM platform, which makes it the most powerful out there.

Use Cases and Deployment Scope

We use 6sense for intent data, prioritization, filters, and company and contact data. Our sales and marketing team uses this tool. The product addresses needing prioritization and understanding what the account is searching and looking for, as well as their buying stage. 6sense also unlocks and exports contact data for us that goes into our CRM.

Likelihood to Recommend

6sense is well suited for taking a list of accounts and telling you where you should put your focus. It also gives great analytics to show you how well your team is doing. We often have problems with the contact data. It is often incorrect, so our reps cannot get ahold of the right people at the right time.

Use Cases and Deployment Scope

6sense enables us to identify the in-market accounts that are most likely to convert. We can then activate those accounts by orchestrating across our various systems and advertising channels. The platform enables us to go to market much more quickly and efficiently, allowing us to scale and grow our business.

Likelihood to Recommend

6sense is best suited for anyone trying to surface the right accounts and orchestrate multi-channel plays all through one platform.

Use Cases and Deployment Scope

6sense has become an essential tool for us as we move closer towards an account-based model. The product continues to evolve for the better and it feels like feature requests are truly heard by the team. We’ve had multiple great CSMs and have partnered with 6sense for additional consulting hours to get our workflows stood up in the platform. As we continue to move faster, 6sense enables us to get campaigns up quicker and automate personalization through AI email and workflows. Additionally, as a team that struggles with our attribution, 6sense has brought light to the areas we are making an impact on revenue. I don’t think we’re going anywhere anytime soon!

Likelihood to Recommend

6sense is a better fit for mid-market to enterprise companies. A smaller team might benefit from a different (cheaper) tool or doing ABM plays outside of a platform.

Use Cases and Deployment Scope

We are using 6sense to build and launch ABM campaigns, orchestrate across multiple tactics, measure campaign impact, and provide account activity insights to sales. 6sense allows our teams to ensure we are messaging appropriately to accounts for optimal engagement and understand what accounts to prioritize and which are at risk.

Likelihood to Recommend

6sense has really strong scoring but the flexibility with reporting in the platform is lacking. The data exists and is great, however it is sometimes very difficult to achieve the views needed to report on insights or success.