6sense Reviews and Ratings

Use Cases and Deployment Scope

To tier my prospect list and make sure that I am only reaching out to potential buyers with somewhat warm intentions. By tiering my book based on intent data, I have better conversations with prospects knowing that they are actively looking for a tool and ideally speaking with the person searching.

Likelihood to Recommend

It is well suited to highlight which accounts you should be targeting and for what reason. [...] sells different products, so tailoring my messaging to what they are searching for was MASSIVE. It was less suited for SMB because the timeline of searching and buying was faster. Sometimes when I called these folks, I was behind by a few months and they had already bought a solution.

Use Cases and Deployment Scope

We mainly use 6sense for intent data, who is coming on to the website and visiting certain pages along with the Bombora and keyword intent. We're trying to get in front of certain accounts at the right time with the right message. The sales team uses the sales intelligence dashboard to help prioritize accounts, and marketing uses the segments for building audiences both on display ads and LinkedIn campaigns.

Likelihood to Recommend

I think 6sense is particularly well suited for companies that have a larger team. Most companies I met with at the 6sense conference had large teams of a team of Rev Ops people who specifically worked on 6sense. It's a lot to take on for smaller teams. I would also say people who have shorter sales cycles, the more value you will get.

Use Cases and Deployment Scope

We use 6sense to gain valuable sales insights and target high-potential accounts through its advanced keyword search and advertising capabilities. This platform helps us focus our efforts only on accounts that show genuine interest in our products, based on their online behavior and keyword activity. By identifying intent signals early, 6sense eliminates the need to prospect uninterested accounts, saving time and resources. Our primary use of the tool is for both sales insights and targeted advertising, enabling our teams to prioritize accounts more effectively and personalize outreach strategies based on real-time data.

Likelihood to Recommend

6sense is great when used for sales insight, especially in scenarios where sales teams need to prioritize accounts based on buying intent. When we want to identify which accounts are actively researching a product category or specific keywords, 6sense provides visibility into anonymous website visits and intent signals. 6sense can do better in terms data enrichment—such as updating or verifying contact details before import to CRM. While 6sense offers some enrichment features, tools like ZoomInfo is generally more robust to maintaining accurate contact-level data.

Use Cases and Deployment Scope

IT's being used to manage contact, find leads and convert them into opportunity. We are using it to simplify for sales people to identify, track and convert contacts into leads quickly without losing the progress in real time. It keeps the contact data upto date and being migrated with salesforce it gives us the benefit of updating large number of records very efficiently.

Likelihood to Recommend

I don't think I will give any scenario where it would fit in. It does help you a bit in contacts updation, lead tracking and similar cases but it's doesn't measure upto salesforce by any means. I would never recommend it to anybody. I don't even see it as a competitor to anyone. It can only add value when it does some serious ehnancement to its tool.

Use Cases and Deployment Scope

6sense has enabled my organization to capture demand through various high intent account segments, and site traffic. As our business goals shifted, we acted quickly to onboard a net new channel that would help enable broader brand capture and drive qualified traffic to our site. 6sense Launching display and native video ads helped contribute to these net new goals, reaching dormant prospects, and new accounts.

Likelihood to Recommend

6sense is highly useful for verticals in the B2B sphere. I would recommend the platform for organizations that are looking to drive free trials, or demo requests through paid marketing channels. For an organization that is optimizing for purchase events or in e-commerce, I would not recommend 6sense. Unless they are looking to target specific account types (Enterprise, SLED, SMB, etc). The platform is more suitable for organizations that have specific account type goals, more so an ABM focus. The platform has a robust ability to sync specific 1st party data, intent, and behavioral sources to various paid marketing channels (linkedin, meta, etc.). This has shifted the landscape on how we target users across our paid media channels.

Use Cases and Deployment Scope

We use 6sense in our organization to leverage its predictive modeling to look for new accounts. This helps our reps to target the right accounts and save time. The data taxonomy feature helps us to use AI and give us insights

Likelihood to Recommend

Well suited:

It is ideal for ABM Programs

Great at surfacing buyer behavior

It is especially useful when we have hundreds and thousands of target accounts and we need to prioritize based on buying and intent signals

Not well suited: costy, requires a level of planning and cross functional suipport, if you dont have a target set of accounts

Use Cases and Deployment Scope

6sense keeps me informed around what my accounts are researching specifically related to our value proposition. This allows me to apply targeted messaging and ultimately win more deals. I hope every company I work at utilizes a tool like 6sense, I have won multiple deals because of our partnership - thank you 6sense!

Likelihood to Recommend

6sense is great for a sales rep trying to find prospects that are fits for the product they sell. 6sense will provide alerts to guide you in the right direction. Finance teams will not need this tool as much, but this tool is great for marketing and sales teams that are trying to hit their quotas

Use Cases and Deployment Scope

To see intent signals based on keywords research and page visits for in crm account or not in crm account

We also use it see what people are searching

We do contact enrichment

Likelihood to Recommend

I like the way it shows intent signals and setup alerts for sales for immediate actions. Workflows didn't work for me as expected however we still use orchestration

Use Cases and Deployment Scope

We use it to identify accounts that have intent to purchase our type of software. We use it to prioritize outreach to accounts by our BDR team. We also use it to create account lists based on SF data, technographic data, etc. We use it to increase the chance of reaching the right people at the right time.

Likelihood to Recommend

I feel like 6sense is great for sales when you have a large sales team, especially a BDR team who is looking for new business consistently and needs help prioritizing. It is less appropriate if you don't have a dedicated ABM marketer with background knowledge of best practices of ABM.

Use Cases and Deployment Scope

I use it everyday to prospect and see which accounts are hot in my book of business. I start my day by looking at the recent activities and then I move on to the hot new and hot accounts.

Likelihood to Recommend

It’s highly effective when deciding when to reach out to an account — especially if it surfaces that an account is moving into a higher intent stage (like “Decision” or “Consideration”), signaling it’s a good time to engage. 6sense is excellent for surfacing which ones are actively showing intent signals (like researching keywords, visiting competitors’ sites, or engaging with relevant content). Occasionally, 6sense might flag intent when an account isn’t actually close to being sales-ready — for example, if a prospect is doing research for a long-term initiative. In those cases, intent signals alone shouldn’t dictate engagement strategy without qualification through conversation.