6sense Reviews and Ratings

Rating: 8.5 out of 10

Score

8.5 out of 10

Community insights

TrustRadius Insights for 6sense are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Insightful Data Analysis: Users have expressed their appreciation for the platform's unlimited keyword capabilities, facilitating comprehensive data analysis and targeting. This feature aids in segmentation, grouping, and identifying a wide range of keywords to enhance understanding and decision-making processes.

Enhanced Customer Understanding: Customers value the platform's ability to track engagement and identify target personas effectively, leading to more personalized marketing strategies that cater to individual preferences. This functionality assists in creating tailored campaigns based on customer behavior and preferences.

Effective Sales Support: Reviewers commend the integrated software for providing direct sales insights, streamlining processes, and offering actionable suggestions. This feature significantly improves decision-making efficiency in sales efforts by providing valuable data-driven recommendations.

Reviews

299 Reviews

Videos

Review

Rating: 5 out of 10

Incentivized

February 20, 2026

Use Cases and Deployment Scope

Helped my GTM strategy capture buying signals and move that data into tangible data to focus and shorten sale cycles

Pros

Automation
Alerts
Shorten date

Cons

Help define what is actual data and what is data that was driven by sales team
Reminders
Summaries

Likelihood to Recommend

Prospecting, making cold calls warm, tracking a prospecting during sales process. Also using insights to help drive conversations with prospects. I was able to use this to help start new conversations, rekindle old deals and close deals. It did help close deals faster in some cases. So well suited for built out sales orgs.

Dane Hope

Enterprise executive in Sales at Service express (1001-5000 employees)

Vetted Review

3 years of experience

View profile

Amazing base product has to step up a lot to keep being the market leader

Rating: 6 out of 10

Incentivized

February 19, 2026

Use Cases and Deployment Scope

We basically use 6sense for 2 things:

The Account Reveal Solution capabilities to update companies on CRM and than use that data to calculate potential value and ofc populate unknown data.

The intent reveal solution to track queries, new added stack and new job opening posts in order to evaluate the level of buying intent

Pros

Account Intent Reveal
Account Data Reveal

Cons

Pricing Strategy
Orchestrations/Workflows
Product Development

Likelihood to Recommend

Well suited: Mature companies with experience RevOps department

Less appropriate: Small companies where sales will directly use the platform

Verified User

Manager (201-500 employees)

Vetted Review

3 years of experience

6sense Platform Review

Rating: 10 out of 10

Incentivized

February 18, 2026

Use Cases and Deployment Scope

My organization uses both the Revenue Intelligence and Sales Intelligence platforms to prioritize budget and personalize messaging throughout the buying journey.

Pros

Identify In-Market Accounts
Personalize Messaging That Resonates
Execute Swiftly On Valuable Intent Signals

Cons

More Transparency On Predictive Model Influence

Likelihood to Recommend

6sense allows marketers to focus their time and effort on accounts that are ready to buy or in some form of a buying cycle.

Verified User

Manager in Marketing (10,001+ employees)

Vetted Review

4 years of experience

6sense and Predictive Analytics

Rating: 9 out of 10

Incentivized

February 18, 2026

Use Cases and Deployment Scope

I support this product in a selling capacity. My organization uses it for predictive analytics and buying signals and effectively eliminates cold calls. As a company we needed to find ways to make more meaningful outreaches to our prospects, and the buying signals and intent data that 6sense provides solves that.

Pros

Intent analytics
Identifying buying signals
interface and ease of use

Cons

Data integration with Salesforce
more accurate and up to date data

Likelihood to Recommend

We have several success stories in which we have broken through to prospects simply because we were able to be tailor our message at the right time and get talking to the right people. Without 6sense, this would have been nearly impossible.

Verified User

Employee in Sales (501-1000 employees)

Vetted Review

3 years of experience

LOVE 6sense for Sales

Rating: 9 out of 10

February 18, 2026

Use Cases and Deployment Scope

We have 6sense integrated within our Salesforce instance. We leverage buying stages, intent signals, and other parts of the dashboard to increase prospecting effectiveness.

Pros

Clean capture of buyer insights.
Clear breakdown of the timeline.
Smooth integration with Salesforce.

Cons

The Org Chart in the dashboard is constantly lacking.

Likelihood to Recommend

6sense provides SUCH great buyer insights. This allows us to be more specific when using talk tracks.

Aaron Hunt

Director, Digital Transformation in Product Management at Insperity (1001-5000 employees)

Vetted Review

3 years of experience

View profile

An excellent tool that has exceeded expectations

Rating: 9 out of 10

Incentivized

February 18, 2026

Use Cases and Deployment Scope

Prospecting mainly. 6sense helps up to identify individuals as hot/warm/cold leads. Our Marketing team also uses 6sense for targeted marketing campaigns. It identifies the leads and classifies them based on their own algorithm. It provides targeting information we use and analytics to track how well we are doing.

Pros

Identifying the intent of potential leads
Providing AI-backed content to use in marketing
Giving the reasoning behind the classification

Cons

The learning curve is a little steep because of the depth of features
I would like the contact enrichment to include a few more fields, because I am looking for more specialized information which may

Likelihood to Recommend

It has provided a lot of prospects that I have not had before. The AI working behind the scenes get into more in-depth analysis than I am capable of. It also allows me to be more productive because it automates the process. It also has integration with our CRM (HubSpot), so that really makes things easier

Verified User

Consultant in Sales (201-500 employees)

Vetted Review

CW Review

Rating: 8 out of 10

Incentivized

February 18, 2026

Use Cases and Deployment Scope

Prospecting, it allows me to target the account I should be focusing on for my outreach.

Pros

Hot Account notifications
prioritization
marketing insights

Cons

Prospect Information
Account Overview
Next step guidance

Likelihood to Recommend

If prospects trigger specific marketing campaigns I can que in on those use cases and target with a more strategic approach.

Verified User

Employee in Marketing (5001-10,000 employees)

Vetted Review

4 years of experience

Great for sales intent lacking in advertising capabilities

Rating: 7 out of 10

Incentivized

February 18, 2026

Use Cases and Deployment Scope

We use 6sense for advertising and sales intent data. The main business goals are demand generation, sales outreach, and pipeline conversion. We have a license for each of our business development reps, and then three licenses for the marketing team for ads.

Pros

The platform is user-friendly
6sense makes a lot of product investments
We have had a strong CSM in the past

Cons

Our current CSM seems to know little to nothing about the product. She always has to forward our questions to another team, and then takes weeks to respond.
The platform is incredibly slow to load.
We have yet to see any conversions from our ads this year. We have tried everything from changing ad copy to ad visuals to optimizations to the landing pages.

Likelihood to Recommend

I think 6sense is great for sales intent data. A lot of our BDRs love it and find it incredibly valuable when reaching out to prospects, whether cold or to add more intel to warm conversations. The jury is still out on how effective the ads platform is. We are struggling to see conversions despite being hyper-targeted and making countless optimizations.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

1 year of experience

Strong Tool for Account Based Selling.

Rating: 8 out of 10

Incentivized

February 18, 2026

Use Cases and Deployment Scope

We use 6sense to help our Sales and Marketing teams focus on the right accounts at the right time. It helps address the issue of spending time on accounts that are not ready to buy by showing us intent signals and the topics an account is researching. This helps us prioritize outreach, align messaging, and take action when an account is showing interest. Our use case is account-based. We track a defined list of target accounts, group them into segments, and route them to the right owner. We also use 6sense to trigger actions when accounts surge, move into the buying stage, or need re-engagement, and we use reporting to connect this activity to pipeline creation and acceleration.

Pros

It helps us know which accounts to focus on.
Example: It shows which companies are searching for topics like our product. We give the SDR team a list of accounts to call first.
It shows intent even when no one fills out a form.
Example: An account may not submit a demo form, but 6sense still shows it is active and viewing related topics. This helps us reach out earlier.
It triggers actions for the team.
Example: If an account suddenly spikes in intent, we can alert the account owner, create a task, or start a sequence right away.

Cons

Buying stage is not always clear.
Example: It says an account is in Decision, but we do not always know why. I would like it to show clearer reasons.
Some intent signals are not accurate.
Example: A company may surge because someone unrelated is conducting research, so it appears they are interested when they are not.
Hard to find the right contacts.
Example: We can see account interest, but it is not always easy to find the best people to reach out to at that company.

Likelihood to Recommend

6sense is best when we sell to a clear list of target accounts, and we want Sales and Marketing to focus on the right companies first. It works well for SDR daily prioritization, re-engaging accounts when they start researching again, and running ABM ads only to the accounts that matter and show intent. It is less appropriate when the business is mostly high-volume inbound leads, speed to contact matters more than account intent, the target market is very small, we already know every account, or we need perfect contact-level accuracy.

Verified User

Director in Information Technology (201-500 employees)

Vetted Review

4 years of experience

6sense Use in Commercial Operations.

Rating: 9 out of 10

Incentivized

December 6, 2025

Use Cases and Deployment Scope

We use 6sense to determine intent from interested prospects. 6sense helps us follow interested prospects through their buying journey in an integrated way. It also helps sales and marketing collaborate rather than operating in silos.

Pros

Determines buying intent.
AI email agents and content.
Coordinated sales and marketing workflows.

Cons

User interface could be simpler.
Exclusions are too simple and make it hard to nail down ICP. For example, there is no logic for two conditions, either, or statements, etc. This results in accounts missing from our ICPs.
6sense does not have a sophisticated hierarchy that allows a user to determine which area of a large organization is signaling intent. Even if that hierarchy is already built in your CRM.

Likelihood to Recommend

6sense is helpful for determining intent from prospects with a specific domain and associated emails. It is less appropriate for determining intent from small organizations using Gmail, with no website, etc.

Verified User

Director in Sales (201-500 employees)

Vetted Review

3 years of experience

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Reviews and Ratings

Strong Tool for Account Based Selling.

Rating: 8 out of 10

Incentivized

February 18, 2026

Use Cases and Deployment Scope

Pros

It helps us know which accounts to focus on.
Example: It shows which companies are searching for topics like our product. We give the SDR team a list of accounts to call first.
It shows intent even when no one fills out a form.
Example: An account may not submit a demo form, but 6sense still shows it is active and viewing related topics. This helps us reach out earlier.
It triggers actions for the team.
Example: If an account suddenly spikes in intent, we can alert the account owner, create a task, or start a sequence right away.

Cons

Buying stage is not always clear.
Example: It says an account is in Decision, but we do not always know why. I would like it to show clearer reasons.
Some intent signals are not accurate.
Example: A company may surge because someone unrelated is conducting research, so it appears they are interested when they are not.
Hard to find the right contacts.
Example: We can see account interest, but it is not always easy to find the best people to reach out to at that company.

Likelihood to Recommend

Verified User

Director in Information Technology (201-500 employees)

Vetted Review

4 years of experience