TrustRadius Insights for 6sense are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Insightful Data Analysis: Users have expressed their appreciation for the platform's unlimited keyword capabilities, facilitating comprehensive data analysis and targeting. This feature aids in segmentation, grouping, and identifying a wide range of keywords to enhance understanding and decision-making processes.
Enhanced Customer Understanding: Customers value the platform's ability to track engagement and identify target personas effectively, leading to more personalized marketing strategies that cater to individual preferences. This functionality assists in creating tailored campaigns based on customer behavior and preferences.
Effective Sales Support: Reviewers commend the integrated software for providing direct sales insights, streamlining processes, and offering actionable suggestions. This feature significantly improves decision-making efficiency in sales efforts by providing valuable data-driven recommendations.
Helped my GTM strategy capture buying signals and move that data into tangible data to focus and shorten sale cycles
Pros
Automation
Alerts
Shorten date
Cons
Help define what is actual data and what is data that was driven by sales team
Reminders
Summaries
Likelihood to Recommend
Prospecting, making cold calls warm, tracking a prospecting during sales process. Also using insights to help drive conversations with prospects. I was able to use this to help start new conversations, rekindle old deals and close deals. It did help close deals faster in some cases. So well suited for built out sales orgs.
My organization uses both the Revenue Intelligence and Sales Intelligence platforms to prioritize budget and personalize messaging throughout the buying journey.
Pros
Identify In-Market Accounts
Personalize Messaging That Resonates
Execute Swiftly On Valuable Intent Signals
Cons
More Transparency On Predictive Model Influence
Likelihood to Recommend
6sense allows marketers to focus their time and effort on accounts that are ready to buy or in some form of a buying cycle.
I support this product in a selling capacity. My organization uses it for predictive analytics and buying signals and effectively eliminates cold calls. As a company we needed to find ways to make more meaningful outreaches to our prospects, and the buying signals and intent data that 6sense provides solves that.
Pros
Intent analytics
Identifying buying signals
interface and ease of use
Cons
Data integration with Salesforce
more accurate and up to date data
Likelihood to Recommend
We have several success stories in which we have broken through to prospects simply because we were able to be tailor our message at the right time and get talking to the right people. Without 6sense, this would have been nearly impossible.
We have 6sense integrated within our Salesforce instance. We leverage buying stages, intent signals, and other parts of the dashboard to increase prospecting effectiveness.
Pros
Clean capture of buyer insights.
Clear breakdown of the timeline.
Smooth integration with Salesforce.
Cons
The Org Chart in the dashboard is constantly lacking.
Likelihood to Recommend
6sense provides SUCH great buyer insights. This allows us to be more specific when using talk tracks.
Prospecting mainly. 6sense helps up to identify individuals as hot/warm/cold leads. Our Marketing team also uses 6sense for targeted marketing campaigns. It identifies the leads and classifies them based on their own algorithm. It provides targeting information we use and analytics to track how well we are doing.
Pros
Identifying the intent of potential leads
Providing AI-backed content to use in marketing
Giving the reasoning behind the classification
Cons
The learning curve is a little steep because of the depth of features
I would like the contact enrichment to include a few more fields, because I am looking for more specialized information which may
Likelihood to Recommend
It has provided a lot of prospects that I have not had before. The AI working behind the scenes get into more in-depth analysis than I am capable of. It also allows me to be more productive because it automates the process. It also has integration with our CRM (HubSpot), so that really makes things easier
We use 6sense for advertising and sales intent data. The main business goals are demand generation, sales outreach, and pipeline conversion. We have a license for each of our business development reps, and then three licenses for the marketing team for ads.
Pros
The platform is user-friendly
6sense makes a lot of product investments
We have had a strong CSM in the past
Cons
Our current CSM seems to know little to nothing about the product. She always has to forward our questions to another team, and then takes weeks to respond.
The platform is incredibly slow to load.
We have yet to see any conversions from our ads this year. We have tried everything from changing ad copy to ad visuals to optimizations to the landing pages.
Likelihood to Recommend
I think 6sense is great for sales intent data. A lot of our BDRs love it and find it incredibly valuable when reaching out to prospects, whether cold or to add more intel to warm conversations. The jury is still out on how effective the ads platform is. We are struggling to see conversions despite being hyper-targeted and making countless optimizations.
We use 6sense to help our Sales and Marketing teams focus on the right accounts at the right time. It helps address the issue of spending time on accounts that are not ready to buy by showing us intent signals and the topics an account is researching. This helps us prioritize outreach, align messaging, and take action when an account is showing interest. Our use case is account-based. We track a defined list of target accounts, group them into segments, and route them to the right owner. We also use 6sense to trigger actions when accounts surge, move into the buying stage, or need re-engagement, and we use reporting to connect this activity to pipeline creation and acceleration.
Pros
It helps us know which accounts to focus on.
Example: It shows which companies are searching for topics like our product. We give the SDR team a list of accounts to call first.
It shows intent even when no one fills out a form.
Example: An account may not submit a demo form, but 6sense still shows it is active and viewing related topics. This helps us reach out earlier.
It triggers actions for the team.
Example: If an account suddenly spikes in intent, we can alert the account owner, create a task, or start a sequence right away.
Cons
Buying stage is not always clear.
Example: It says an account is in Decision, but we do not always know why. I would like it to show clearer reasons.
Some intent signals are not accurate.
Example: A company may surge because someone unrelated is conducting research, so it appears they are interested when they are not.
Hard to find the right contacts.
Example: We can see account interest, but it is not always easy to find the best people to reach out to at that company.
Likelihood to Recommend
6sense is best when we sell to a clear list of target accounts, and we want Sales and Marketing to focus on the right companies first. It works well for SDR daily prioritization, re-engaging accounts when they start researching again, and running ABM ads only to the accounts that matter and show intent. It is less appropriate when the business is mostly high-volume inbound leads, speed to contact matters more than account intent, the target market is very small, we already know every account, or we need perfect contact-level accuracy.
VU
Verified User
Director in Information Technology (201-500 employees)
We use 6sense to determine intent from interested prospects. 6sense helps us follow interested prospects through their buying journey in an integrated way. It also helps sales and marketing collaborate rather than operating in silos.
Pros
Determines buying intent.
AI email agents and content.
Coordinated sales and marketing workflows.
Cons
User interface could be simpler.
Exclusions are too simple and make it hard to nail down ICP. For example, there is no logic for two conditions, either, or statements, etc. This results in accounts missing from our ICPs.
6sense does not have a sophisticated hierarchy that allows a user to determine which area of a large organization is signaling intent. Even if that hierarchy is already built in your CRM.
Likelihood to Recommend
6sense is helpful for determining intent from prospects with a specific domain and associated emails. It is less appropriate for determining intent from small organizations using Gmail, with no website, etc.