Item: 6sense
Rating: 9
Author: Verified User

Overall Satisfaction with 6sense

Use Cases and Deployment Scope

We use 6sense to determine intent from interested prospects. 6sense helps us follow interested prospects through their buying journey in an integrated way. It also helps sales and marketing collaborate rather than operating in silos.

Pros and Cons

Pros

Determines buying intent.
AI email agents and content.
Coordinated sales and marketing workflows.

Cons

User interface could be simpler.
Exclusions are too simple and make it hard to nail down ICP. For example, there is no logic for two conditions, either, or statements, etc. This results in accounts missing from our ICPs.
6sense does not have a sophisticated hierarchy that allows a user to determine which area of a large organization is signaling intent. Even if that hierarchy is already built in your CRM.

Usability

It has a lot of powerful features, but requires advanced skills and training to fully utilize the tool. For the price, it is not as easy as it should be to quantify ROI to leadership. Still, it's hard to imagine operating without it.

Return on Investment

Increased meetings.
Increased pipeline.
Larger deal sizes for some business areas.

Account Identification

Yes, we are better able to determine where our prospects are in their buying journey. We can match signals to large accounts.

AI-Powered Predictions

6sense helps identify the buying stage for our prospects so we can better meet their needs with content and actions specific to their buying stage.

Key Insights

Do you think 6sense delivers good value for the price?

Not sure

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

I wasn't involved with the implementation phase

Would you buy 6sense again?

Yes

Likelihood to Recommend

6sense is helpful for determining intent from prospects with a specific domain and associated emails. It is less appropriate for determining intent from small organizations using Gmail, with no website, etc.

6sense Feature Ratings

Comments

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6sense Use in Commercial Operations.