Great for sales intent lacking in advertising capabilities
February 18, 2026

Great for sales intent lacking in advertising capabilities

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We use 6sense for advertising and sales intent data. The main business goals are demand generation, sales outreach, and pipeline conversion. We have a license for each of our business development reps, and then three licenses for the marketing team for ads.

Pros

  • The platform is user-friendly
  • 6sense makes a lot of product investments
  • We have had a strong CSM in the past

Cons

  • Our current CSM seems to know little to nothing about the product. She always has to forward our questions to another team, and then takes weeks to respond.
  • The platform is incredibly slow to load.
  • We have yet to see any conversions from our ads this year. We have tried everything from changing ad copy to ad visuals to optimizations to the landing pages.
The platform is straightforward enough to use, but is always so incredibly slow to load. This happens for me and all of my teammates using it.
  • Honestly, it's hard to measure tangible impact at this time. We have seen no conversions on our ads, and we cannot point to intent data improving win rates or deal sizes.
Sales has shared that some of the time, there is enough data to accurately match anonymous signals to accounts, which enables them to make more timely outreach. However, they would like it to be more of the time.
I think 6sense is great for sales intent, but there are definitely better platforms out there for advertising.

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

No

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

No

I think 6sense is great for sales intent data. A lot of our BDRs love it and find it incredibly valuable when reaching out to prospects, whether cold or to add more intel to warm conversations. The jury is still out on how effective the ads platform is. We are struggling to see conversions despite being hyper-targeted and making countless optimizations.

6sense Feature Ratings

7.0
Integrations with third-party software
8
Automated workflow & orchestration
6
8.7
3rd party intent signals
9
Downstream intent signals
9
Account identification
8
8.0
Standard visitor segmentation
8
Behavioral visitor segmentation
8
ABM sales intelligence
8
7.0
Personalization
7
Engagement data tracking
7
3.5
Ad campaign creation
3
Display advertising
3
Social advertising
3
Ad reporting and analytics
5

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