Adobe Target Reviews and Ratings

Use Cases and Deployment Scope

We utilize Adobe Target for AEM personalization at a small scale, but primarily use it to A/B test experiences to decide the best path forward.

Likelihood to Recommend

For and UX designer this is a must to iterate designs and understand what users are more drawn to visually. Personalization is great but should be used with caution. Just because you can add their name you can get too personal and raise privacy concerns

Use Cases and Deployment Scope

We do A/B tests through it. Website A/B tests, and mobile app A/B tests. So experimentation.

Likelihood to Recommend

So A/B testing for sure. Less well suited, I would imagine experimentation, but on an offline angle to it that it wouldn't necessarily work that well. But online experiments for sure it does work.

Use Cases and Deployment Scope

My team uses Adobe Target for tagging and experimentation for secure login and the mobile app. We have many use cases across that are used to track and test user experiences for our product teams. We provide tagging strategy for application developers to track components within pages. We complete ~20+ tagging and experiments per month.

Likelihood to Recommend

Target is great for basic experimentation using A/B testing. Most of our stakeholders use Target for enhancements to CX. The data capture allows for insights into experimentation.

Use Cases and Deployment Scope

Our organization mainly uses target for personalizing landing pages based on campaigns and customer metrics. In addition, we use it heavily for A/B testing.

Likelihood to Recommend

Extremely useful for A/B testing content on pages. Provides good insight into performance and allows advanced segmentation to dive further into data.

Use Cases and Deployment Scope

We use it to drive CRO discipline and do AB testings. Its very difficult to implement in different environments, we couldn't have the right support, and we also have to pay for that too (when we're paying for the tool). Also its not very friendly with other analitycs tools.

Likelihood to Recommend

In this special case, we migrated to Target when Google Optimize deprecated. It was a big change, tho Optimize was "more friendly to use" in terms of ux and implementation.

Use Cases and Deployment Scope

We use AT to generate experiences to our users or clients, we create different s experiments for CRO extrategy.

It's a great product, have a nice features but it's very difficult to implement the tool on the environments (like websites or apps). And another pain point is that the support to implement this tool have a additional cost.

Likelihood to Recommend

If you need to create experiments like ab testings or personalizations, Adobe Target is a really good tool for that.

Use Cases and Deployment Scope

Adobe Target is important for our organization and theoretically enables us to more easily run A/B tests and carry out personalization on a number of our sites. Target also enables us to run these tests and personalizations with less, if any, developer support, allowing us to quickly iterate on new ideas

Likelihood to Recommend

When it works, Adobe Target is effective in carrying out A/B tests and personalized experiences across a wide variety of sites and even mobile apps. Its also relatively easy to designate audiences and segment tests /personalized experiences to run only for specific user/audiences and in specific portions of a site.

Use Cases and Deployment Scope

I use Adobe Target for personalization and AB testing We deliver personalized content trough target based on the profile of the costumer and the audience, we work with Adobe Target and Adobe Analytics to deliver this experiences.

Likelihood to Recommend

Adobe Targetallows companies to start having personalization use cases based on data, it is very friendly to use and very predictive to generate this cases.

Use Cases and Deployment Scope

Adobe Target has been really beneficial as it helps one visually create and manage A/B tests and rules-based targeting activities. It offers a simplified implementation strategy for our digital platforms and is effective as it manages all communication, offers automated personalization and provides recommendations about services. It helps to share data and results with ease.

Likelihood to Recommend

We had used Adobe Target, for an event where we were inviting clients for a tax seminar. Adobe Target helped us understand the target audience by reviewing A/B test and seeing the number of people who are actually interested in attending the event and any pre-questions before the event. It helped us segregate the groups according to the questions that were asked.

Use Cases and Deployment Scope

We use Adobe Target for pre-authenticated Site AB testing and personalization.

Likelihood to Recommend

Adobe Target is an excellent platform for AB testing; Marketers can easily use the VEC to make simple content changes. However, if formatting changes are involved, such as Adobe Target not having a default template, marketers must work with developers to leverage the form-based editor. Adobe's personalization capabilities through Auto Target are exciting, but there is ambiguity about how custom attributes are weighed in Adobe's ML model.