Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
The following is a quick overview of editions offered by other software in similar categories
Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing,…
Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing,…
scale the software has delays. Its price is quite expensive and this calls into question whether the software is cost-effective to implement. … or without experience. The only disadvantage of this service is its high cost.
actual test. The cost could be a concern for small and medium-sized companies since some competitors provide similar features at lower cost.
with this tool. It's not appropriate for small businesses, considering the cost.
Increase conversion Increase average value
business. Our crawl-walk-run approach starts small to provide immediate value but gradually builds on that foundation to develop a more comprehensive and
The new cloud-based pricing is cost-effective. The Adobe name gave us trust of the product. Security tests … We use Adobe Target only in our department. We are in charge of usability testing and design for the agency. It allows us to do quick A/B testing and quantify
It is an expensive tool so sometimes if it is not useful to attract customers then it is expensive for a company budget. So you need … need to minimize license fees for small and start up businesses. … License fees and maintenance are the main factors.
It just seemed super overpriced. That may have just been because pricing was traffic volume based and when you have tens of millions of monthly uniques … being said, what we used it for on a regular basis just didn't justify the cost of the solution. Being a relatively Adobe shop, I got sick of the 'Adobe … It just seemed super overpriced. Tha…
Usually smaller businesses/individuals cannot afford to pay for such a tool because it ranges high in pricing per month. If the product is used optimally … provides great support and research in the metrics of several KPI's including pricing, visual appeal,engagement and conversion.…
for a more advanced company. Optimizely is better for a startup because of price point and ease of use.
We did not renew, mostly due to product roadmap and overall cost of the product compared to competitors.
Testing new creative for driving incremental revenue. Testing price. Testing headlines, CTA, copy in general. … A good level of support should be included with the price, moreover if the documentation and communities were better we wouldn't need
Overall good product but very expensive.
Charged based on Mboxs firing. Higher the volume, the cheaper per fire.
It has been an integral part helping us to do creative, landing page and price optmizations. … It has been an integral part helping us to do creative, landing page and price optimizations.
this can be a costly endeavor. If you're in a large corporation which can afford mass quantities of server calls per year, then you won't have to be as concerned
Because the value we receive is greater than the cost of ownership/maintenance
lack of support from the Adobe team make it a tough decision to prove the value of the tool: We struggled with organizing a team of stakeholders internally
The software is so expensive that we can only use it in limited capacity. It does not simplify any work … software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the
