Adobe Target Pricing

“It is an expensive tool so sometimes if it is not useful to attract customers then it is expensive for a company budget.”

“The new cloud-based pricing is cost-effective.”

“Because the value we receive is greater than the cost of ownership/maintenance.”

“Internal challenges, as well as lack of support from the Adobe team make it a tough decision to prove the value of the tool: We struggled with organizing a team of stakeholders internally to own and...”

“Adobe Test & Target is a premium product and with that it comes at a very premium price.”

“That may have just been because pricing was traffic volume based and when you have tens of millions of monthly uniques it adds up quickly. … Many of the same features, but Adobe Test and Target was much more expensive.”

“We did get support hours as part of our package, but based on the price we paid we were limited in those hours.”

“The cost could be a concern for small and medium-sized companies since some competitors provide similar features at lower cost. … Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.”

“Test & Target had a positive impact on ROI for the paid search campaigns we did A/B testing for.”