TrustRadius: an HG Insights company

What is Brandscope?

Brandscope is a B2B wholesale eCommerce sales and marketing platform used by brands, agents, and retailers/dealers to conduct wholesale trade. The platform supports both pre-book and refill wholesale trading models, enabling brands to plan seasonal orders while also managing ongoing replenishment.

Brandscope empowers brands to sell more products through improved sales team and retailer collaboration, management of digital marketing and product education assets, and expanded distribution via a validated marketplace of 60,000+ global retail partners.

Key capabilities include real-time inventory visibility; automated order capture; integration with global ERP, POS and B2C systems ensuring data accuracy across the supply chain; marketing and retail product education asset management; automated catalogue creation and whiteboard, thereby reducing reliance on inefficient and costly manual processes.

Brandscope ultimately aims to empower greater collaboration and immediacy between sales teams and retailers/dealers to drive measurable brand growth and profitability.

Categories & Use Cases

Media

a view of how brands are presented on Brandscope, with access to products, promotions, marketing assets, and ordering tools.
a discounted item, on Brandscope. Brandscope provides a range of wholesale ordering options from Prebook, Inseason, to Count & Fills, so that retailers can manage orders, replenishments, and stock releases across core, new, and clearance lines—ensuring inventory is optimised and business operations run smoothly.
Brandscope's Prebook Catalog, used by brands to manage product releases by category, month, color, and price. Retailers can access detailed product information, including pricing and availability, while utilising filters for divisions, segments, and categories to streamline wholesale planning.
a detailed product page overview in Brandscope that showcases comprehensive information including material, dimensions, description, SKU, pricing, color options, monthly availability, and product imagery—providing retailers with all essential data to make informed purchasing decisions.
a Prebook Release Visual Summary Report, which provides a clear, at-a-glance overview of orders placed through a prebook release, enabling retailers and brands to quickly review quantities, product selections, and key order details.
Brandscope’s Whiteboard Merchandise Planner, which enables suppliers, sales teams, and retailers to collaborate in real time, streamlining the planning of monthly deliveries by category, month, color, and price. This tool enhances efficiency, transparency, and agility in wholesale operations.
the Buy Plan Report, which provides a detailed overview of pre-booked orders, including product quantities, pricing, and delivery schedules, helping brands and retailers plan accurately and optimise inventory management.

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