Braze Reviews and Ratings

Use Cases and Deployment Scope

I use Braze to manage all forms of communication for our application. We use this to drive user engagement across different areas of the platform and to advance commercial priorities while promoting a strong user experience. Braze allows us to bridge a communication gap with limited in-person hours from our field sales teams.

Likelihood to Recommend

Braze is overall very well suited, but it leans towards a purely consumer-based platform and has room to offer implementations for B2B platforms.

Use Cases and Deployment Scope

Braze is used for campaign management in order to either engage users or convert them in case they are operating on a free offer. This is in the scope of a music streaming service, leveraging musical recommendation and a variety of features through these campaigns.

Likelihood to Recommend

As of right now, for testing, reporting and ease of set-up for either campaigns or more complex canvases, Braze is very well suited. This is less the case if the user has specific expectations when it comes to AI support (content generation for example).

Use Cases and Deployment Scope

We use Braze to send our customers messages at different parts of their journey with us across multiple platforms: Push, In-App, WhatsApp, SMS, Email. We use it for onboarding, cross-selling, education, notifications, specials and other use cases. We serve a large number of different segments and languages and can adapt messaging per segment with ease leading to much greater engagement

Likelihood to Recommend

Braze is really well-suited to businesses whose customers engage with them across multiple touch points: App, website, email, WhatsApp. It makes it simple to communicate to all kinds of customers and group personalise depending on the customers' segmentation. It is easy to track the performance of experiments and to build control and test groups

Use Cases and Deployment Scope

I work for a smaller division of The Princeton Review, called HEMS. We send messaging, primarily emails, to students, parents and educators on behalf of educational institutions seeking to introduce themselves to this audience.

Likelihood to Recommend

Highly reliable marketing automation system for email messaging.

Use Cases and Deployment Scope

We use Braze to automate email sends and to integrate with our list of interested subscribed users. We also have integrated the SDK to our iOS and android apps so that we can track our users better. We are focused on investing and tracking trades across different portfolios and segmenting users based on interest and net worth.

Likelihood to Recommend

I think that Braze is well suited for a growing company that has a decent amount of customers and websites and apps. I don’t think if you were going to just be sending to an email list that braze is the best solution to your problem, but maybe if there was an exponential amount of growth and you needed advanced capabilities in the future.

Use Cases and Deployment Scope

I use Braze to engage a global audience with multi-channel lifecycle and retention journeys across email, push, in-app and SMS. As an avid user of Braze for many years now, it's great to have the complex capabilities that it offers to build exciting and impactful CRM solutions.

Braze enables us to deliver timely, personalised and dynamic communications to our users in a way that helps with product adoption, engagement and education.

Likelihood to Recommend

Braze is a fantastic tool if you're looking to build a large number of CRM journeys using complex canvas structures and maximising use of customer data to segment and personalise.

There are numerous tools to ensure each channel is maximising impact and engagement. Braze offers great features for testing, managing message frequency and control groups and using dynamic attributes and liquid code.

If you're looking to limit your use to single-send campaigns with no or few automations, I don't think this is the right tool. From my experience, many Braze users also use external tools for analytics rather than Braze's native analytics.

Use Cases and Deployment Scope

Braze is a one-stop platform for us to engage our customers on different channels at the right place and time. It helps us orchestrate our campaigns with the marketer-friendly UI, which increases the efficiency of teams.

Likelihood to Recommend

Braze is well-suited if the company has sufficient and quality data and infrastructure to personalise customer engagement. For companies that lack IT support, it might be challenging to get innovative use cases up and running.

Use Cases and Deployment Scope

We use it extensively in 2 main ways:

- standardized automated in-life comms once a user has created an account on our app and started their new customer journey

- designing and deploying multi-touch nurture email outreach campaigns to B2C consumer contacts

Likelihood to Recommend

Its really well suited to brands with a mobile app.

And from what I can glean from the features my org isn't able to take advantage of, its best suited for:

- B2C brands that use social media

- ecommerce (i.e. CPG)

Otherwise, I am not convinced it is the tool I would recommend for users that do not have a mobile app. You're not getting most of the value from it.

Use Cases and Deployment Scope

I use Braze at my organization to engage and communicate with users on our mobile app. With some of the tools that Braze offers, I can encourage users to become active, remind them to complete onboarding, and share important updates such as product changes, news, or revised terms and conditions. Braze helps solve our challenge of staying connected with users through email and push notifications, especially since our app doesn’t have a built in-app notification center.

Likelihood to Recommend

Braze is well suited for providing any updates to users or retargeting them based on their past behaviors. This is one of the more robust platform that I have used and something that is incredibly automated. Prior to using Braze, I've had to extract audience segments manually and analyze them prior to strategizing which behaviors to prioritize. But Braze does this really well and it's a lot easier to use. It's less appropriate to use if you want to use a more comprehensive emailing platform if you have animations or videos that you want to use. For example, I had to launch a new product for my company and I've created animation GIFs to help users understand where the product lives in the app visually. But, given that Braze has very limited functionality when it comes to uploading GIF or videos, I had to swap out these animations for more static images.

Use Cases and Deployment Scope

A lifecycle marketing and customer engagement tool that we use to send communications to customers as a way to increase sales. We use it to help across email and push channels with plans to use SMS in the future. Our industry is dynamic and constantly has short-term campaigns, so we need to be agile in our approach, but we have yet to use more advanced AI tools.

Likelihood to Recommend

Braze works well and makes it easy to empower the marketing team to deliver the campaigns they want to.