Braze Reviews and Ratings

Use Cases and Deployment Scope

I work for a smaller division of The Princeton Review, called HEMS. We send messaging, primarily emails, to students, parents and educators on behalf of educational institutions seeking to introduce themselves to this audience.

Likelihood to Recommend

Highly reliable marketing automation system for email messaging.

Use Cases and Deployment Scope

We use Braze to automate email sends and to integrate with our list of interested subscribed users. We also have integrated the SDK to our iOS and android apps so that we can track our users better. We are focused on investing and tracking trades across different portfolios and segmenting users based on interest and net worth.

Likelihood to Recommend

I think that Braze is well suited for a growing company that has a decent amount of customers and websites and apps. I don’t think if you were going to just be sending to an email list that braze is the best solution to your problem, but maybe if there was an exponential amount of growth and you needed advanced capabilities in the future.

Use Cases and Deployment Scope

I use Braze to engage a global audience with multi-channel lifecycle and retention journeys across email, push, in-app and SMS. As an avid user of Braze for many years now, it's great to have the complex capabilities that it offers to build exciting and impactful CRM solutions.

Braze enables us to deliver timely, personalised and dynamic communications to our users in a way that helps with product adoption, engagement and education.

Likelihood to Recommend

Braze is a fantastic tool if you're looking to build a large number of CRM journeys using complex canvas structures and maximising use of customer data to segment and personalise.

There are numerous tools to ensure each channel is maximising impact and engagement. Braze offers great features for testing, managing message frequency and control groups and using dynamic attributes and liquid code.

If you're looking to limit your use to single-send campaigns with no or few automations, I don't think this is the right tool. From my experience, many Braze users also use external tools for analytics rather than Braze's native analytics.

Use Cases and Deployment Scope

Braze is a one-stop platform for us to engage our customers on different channels at the right place and time. It helps us orchestrate our campaigns with the marketer-friendly UI, which increases the efficiency of teams.

Likelihood to Recommend

Braze is well-suited if the company has sufficient and quality data and infrastructure to personalise customer engagement. For companies that lack IT support, it might be challenging to get innovative use cases up and running.

Use Cases and Deployment Scope

We use it extensively in 2 main ways:

- standardized automated in-life comms once a user has created an account on our app and started their new customer journey

- designing and deploying multi-touch nurture email outreach campaigns to B2C consumer contacts

Likelihood to Recommend

Its really well suited to brands with a mobile app.

And from what I can glean from the features my org isn't able to take advantage of, its best suited for:

- B2C brands that use social media

- ecommerce (i.e. CPG)

Otherwise, I am not convinced it is the tool I would recommend for users that do not have a mobile app. You're not getting most of the value from it.

Use Cases and Deployment Scope

I use Braze at my organization to engage and communicate with users on our mobile app. With some of the tools that Braze offers, I can encourage users to become active, remind them to complete onboarding, and share important updates such as product changes, news, or revised terms and conditions. Braze helps solve our challenge of staying connected with users through email and push notifications, especially since our app doesn’t have a built in-app notification center.

Likelihood to Recommend

Braze is well suited for providing any updates to users or retargeting them based on their past behaviors. This is one of the more robust platform that I have used and something that is incredibly automated. Prior to using Braze, I've had to extract audience segments manually and analyze them prior to strategizing which behaviors to prioritize. But Braze does this really well and it's a lot easier to use. It's less appropriate to use if you want to use a more comprehensive emailing platform if you have animations or videos that you want to use. For example, I had to launch a new product for my company and I've created animation GIFs to help users understand where the product lives in the app visually. But, given that Braze has very limited functionality when it comes to uploading GIF or videos, I had to swap out these animations for more static images.

Use Cases and Deployment Scope

A lifecycle marketing and customer engagement tool that we use to send communications to customers as a way to increase sales. We use it to help across email and push channels with plans to use SMS in the future. Our industry is dynamic and constantly has short-term campaigns, so we need to be agile in our approach, but we have yet to use more advanced AI tools.

Likelihood to Recommend

Braze works well and makes it easy to empower the marketing team to deliver the campaigns they want to.

Use Cases and Deployment Scope

I use Braze as an all in one customer engagement platform for major touchpoints. This cuts across email marketing, SMS, push notifications, in app banners, content cards all automated through Braze. Before now, this would have to be tracked on different platforms but with Braze, I am able to meet my users where they are, track communications with them with detailed reporting, reduce churn across touchpoints and ensure that a user is engaged throughout their lifecycle.

Likelihood to Recommend

Braze is well suited for ensuring a user is properly engaged throughout their entire lifecycle. From the point where they join, you can use a combination of email marketing, SMS, push notifications, and in app banners to engage them or re-engage them if they start to churn. You can also use it as a good CRM to properly segment users and store them in your database. Less appropriate would be using it as an email designer.

Use Cases and Deployment Scope

We use Braze for SMS & Email marketing purposes. We utilize a variety of custom segments, campaigns and complex canvases to meet our different marketing needs for our clients. Most of our segments are created using CSV uploads after pulling data points from our own product reporting systems and we then further these contacts down in the segment using filter options. Our campaigns and canvases then use those segments, along with other attributes, to send either one time or multi-step SMS or email blasts

Likelihood to Recommend

Braze is great for multiple different types of marketing campaigns, whether its individual or multi-step flows. Their content builder tool for emails even takes away the need to be familiar with HTML and opens it up to use of more visual based creators

Use Cases and Deployment Scope

We use Braze as a tool to interact with our B2C user database via various channels compatible with both mobile and desktop devices (email, push notifications, etc.). Thanks to Braze's intuitive yet complete dashboard, we can collect and use data to create and iterate on advanced personalized and automated communication flows.

Likelihood to Recommend

Braze is well-suited for all types of companies (small or big), willing to use several types of channels in the same dashboard, and have small or high volumes of messages sent. It is easy to use for anybody. Braze offers numerous possibilities thanks to data and automation, making it the perfect tool for companies willing to go in this direction, strategically speaking. I feel that it may be less suitable for a B2B user base, though.