Experience with Braze
December 05, 2025
Experience with Braze
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze
I work for a smaller division of The Princeton Review, called HEMS. We send messaging, primarily emails, to students, parents and educators on behalf of educational institutions seeking to introduce themselves to this audience.
Pros
- Segmentation
- Content Creation
- Canvas (messaging workflows)
- customer support
Cons
- more detailed consolidated reporting - e.g. click level
- Consolidated IBM click reporting is not useful at all
- technical support for clients with limited ability or access to tech/dev resources
- need inboxing testing and reporting with live email inboxes
- Ease of use for segmentation, content creation & scheduling messages.
We began using Intelligent Timing - it is unclear if it improved email engagement results or not. In my test email accounts is appears the system assigns a user a fixed time of day based on recent history and then doesn't adjust that over time or based on the content sent or IP address sent from.
Roughly the same as Marketo wrt to ease of use, functionality. Marketo was a bit more flexible in segmentation logic which helped the HEMS business.
Salesforce was the weakest of the three - an old email platform bolted onto a newer messaging platform. Some functionality completely missing.
Salesforce was the weakest of the three - an old email platform bolted onto a newer messaging platform. Some functionality completely missing.
Do you think Braze delivers good value for the price?
Not sure
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
Yes
Did implementation of Braze go as expected?
Yes
Would you buy Braze again?
Yes
Comments
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