Highly impactful customer engagement campaigns.
October 05, 2025
Highly impactful customer engagement campaigns.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze
A lifecycle marketing and customer engagement tool that we use to send communications to customers as a way to increase sales. We use it to help across email and push channels with plans to use SMS in the future. Our industry is dynamic and constantly has short-term campaigns, so we need to be agile in our approach, but we have yet to use more advanced AI tools.
Pros
- Connects data between systems.
- Audience creation.
- Campaign delivery and reporting.
Cons
- Terminology.
- Better email delivery rates.
- Increased conversion from lifecycle communications.
- Stronger revenue results.
The basic Braze tools have been very impactful however we are still yet to use some of the more advanced features due to a focus on automation rather than agility. This needs to change.
Do you think Braze delivers good value for the price?
Yes
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Braze go as expected?
I wasn't involved with the implementation phase
Would you buy Braze again?
Yes
Comments
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