My Journey with Braze
October 03, 2025

My Journey with Braze

Janet Wellington | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

I use Braze as an all in one customer engagement platform for major touchpoints. This cuts across email marketing, SMS, push notifications, in app banners, content cards all automated through Braze. Before now, this would have to be tracked on different platforms but with Braze, I am able to meet my users where they are, track communications with them with detailed reporting, reduce churn across touchpoints and ensure that a user is engaged throughout their lifecycle.

Pros

  • Customer Engagement across various touchpoints
  • Detailed and Custom Reporting
  • Detailed Automations
  • Interactive Landing page set up

Cons

  • I would say more flexibility and options with designing emails
  • Easier way to bulk unsubscribe users
  • Increased app usage by up to 35%
  • Higher conversion rates
  • Reduced Churn
I would give it a 9 because it truly has been easy to use. There are specific directions in the guide and course to learn basic functionalities and usage. It is also pretty easy to integrate. 9 also because there's always room for improvement and so that is why I kept it at 9, but overall it's a great platform.
I believe that this has been the case for us. Data integration was seamless, journey orchestration and segmentation has also been more detailed and less ambiguous. The impact is that we have experienced increased customer engagement and conversions without the need to overspend. The ROI of switching to Braze has been a great win in the long run.
Over time, I realize that I need a platform that gives me the benefit of each platform all in one without having to switch for each benefit and that's why I went with Braze.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?

Yes

Braze is well suited for ensuring a user is properly engaged throughout their entire lifecycle. From the point where they join, you can use a combination of email marketing, SMS, push notifications, and in app banners to engage them or re-engage them if they start to churn. You can also use it as a good CRM to properly segment users and store them in your database. Less appropriate would be using it as an email designer.

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