Buffer helps our company stay organized and on top of social posts. I am the only marketing employee, and I often forget to post social posts until it's too late. Buffer helps me plan ahead and schedule posts ahead of time so I don't have to worry about it as much. I just spend one day scheduling all of our posts for the month and Buffer does the rest for me.
Pros
Scheduling Social Posts
Multi Platform Posting
Clean, Easy to Use Dashboard
Cons
We don't get as much engagement from Buffer posts on LinkedIn for some reason.
Wish we could seamlessly connect to Hubspot
Likelihood to Recommend
Buffer is well suited for those who want to have a set social media post schedule. It's easy to schedule multiple posts on all different platforms to save you time and mental energy from making manual posts every day. As a single person team, it's almost essential for me to stay afloat.
VU
Verified User
Team Lead in Marketing (Computer Software company, 11-50 employees)
We used Buffer to schedule social posts on Twitter and Facebook. It allowed us to forward plan content for out of office working hours, specific company announcements and other key calendar moments.
Pros
Multi user.
Calendar scheduling.
Preview.
Cons
Toggle between FB and Twitter can be confusing.
Drag and drop scheduling would be useful.
Could be more in tune with FB algorithm, making suggested posting times, etc.
Likelihood to Recommend
When we had freelancers working it was great that it was so easy to use and they could pick up where the team left off.
It was great we could access it on our phones.
VU
Verified User
Manager (Media Production company, 1001-5000 employees)
Buffer is easy to use, really great for Instagram, and has a lot of great ways to integrate (Canva). I am absolutely in love with the calendar view, seeing all my scheduled posts from all my campaigns in one neat place. I like the publishing capabilities to allow for posting on multiples social media platforms. Anyone can jump in and get started without having a lot of technical knowledge. What I like about this software is the frequent updates that keep you glued to using this software and remaining a loyal user. Buffer also provides actionable reports to improve social media activities.
Pros
Its user interface is transparent, allowing us to engage in the use of the software more fully.
Buffer is something I used both personally and professionally. Using Buffer, I scheduled blog posts and tweets to create awareness among my audience.
Buffer is an amazing social media organizing tool.
All the content shared using Buffer can be tracked using custom URLs.
Likelihood to Recommend
As a small business owner, I don't have a lot of time for my own social media updating. This lets me take care of a month's work of work in one day. Significant benefits of using Buffer are social media management, scheduling, multi-channel posting, and so much more. I saves me lots of time and I can simply click Buffer and go and do something else; Buffer will be working for you in the background
We use Buffer in my organization for social media management in the whole company. As we are a small company we do not have different departments so using it across the board is seamless and easy. It helps to keep up with a contin[u]ous posting schedule which in turn helps the algorithm.
Pros
Pre-Scheduling Posts for Social Media.
Organizing content for social media.
Easy posting without having to be online.
Cons
Had some trouble s[i]tting up the account due to Facebook.
Different layout views would be helpful.
Likelihood to Recommend
It is a good platform for small organizations and businesses who would like to keep up with a regular posting sc[h]edule without having to be online on each individual platform. I personally tend to get distracted every time I log in Facebook or Instagram and Buffer gives me the opportunity to post without log[ging] in.
We are using Buffer to schedule some social media posts across Facebook, Twitter and LinkedIn in advance. It's a simple tool that helps you schedule your social media posts and it delivers on its promise.
It is being used by the marketing department. Social media is not a core part of our business, but it helps us post some posts across all 3 channels at the same time, with minimal effort and no copy-pasting.
Pros
Simplicity
Same post across different social media channels
Good preview of posts per channel
Cons
You can't schedule posts with tagged persons or businesses
Likelihood to Recommend
For simple use scenarios, especially for SMBs, where you just want to sit down, prepare and schedule the social media posts for the month, Buffer can work really well.
Instead of posting manually every other day, every week, or whatever and copy-pasting everything between channels, Buffer does this for you.
Buffer is a tool used by our digital marketing team. Over the years, depending on the ebb and flow of our client’s needs, we have used Buffer to plan and schedule social media posts.
When we manage social for many clients, it becomes a much more necessary tool. However, when we only have a few running social, we have found it easier to post on the fly and work outside of buffer.
Pros
Plan and cross post social ideas across multiple platforms
Schedule content to release in advance
Change preview text and images on platforms — especially Facebook
Cons
It would be nice if the content calendar planning was more in depth
Better collaboration for approvals and feedback
AI insights and reporting
Likelihood to Recommend
Buffer is great if you have lots of clients and post on multiple platforms. Especially if you want to schedule posts in advance or to release at specific times.
It might not be the best tool of you want robust calendar planning with approvals, AI insights, etc. It also might not be the best tool if you only manage social for one or two clients.
Buffer has a great freemium model that makes it perfect for small companies to large companies. I started using Buffer at my last company to schedule posts on all of our social media accounts. It was really easy to use and I really like how the scheduling feature was setup. They make it less cluttered and easier to read than some of the other platforms. After leaving, I ended up using it for my personal social media accounts. I use it to schedule posts around marketing. Through Buffer I have been able to help develop my personal brand and really create a strong social media presence. I love Buffer!
Pros
Makes it easy to schedule posts across multiple platforms.
Makes it easy to share content from the source.
Cons
I can't always tag other pages.
Recommended tags like LinkedIn provides would be helpful.
Likelihood to Recommend
I think Buffer is a great scheduling tool for anyone. I have found it particularly helpful for smaller companies as that is where I've personally used it. It allows you to manage all of your scheduling in one place. There are paid versions with more features, but it still isn't over the top like some of the others. For smaller companies, you really don't need them. They are nice to have, but not a need to have.
I am a freelance social media manager who uses Buffer to schedule posts for my clients. It helps us strategically plan our social content and not have to worry about manually posting multiple times per week.
Pros
The layout of Buffer is super user-friendly! I especially love the calendar view. It does everything I need it too without cluttering my windows.
Buffer's app integration is exceptional and sends push notifications if connections to social accounts ever break, or if my queue is empty.
Their plan options are great and it's easy to upgrade when the need arises.
Cons
I'd like to see the calendar view option for the free version. I understand having premium-only options like analytics, replying, etc., but the queue should have multiple views.
There are a few bugs that I've noticed recently in composing a post where the cursor will jump around, making it hard sometimes to write a post quickly.
You used to be able to tag Instagram profiles, but now that functionality is no longer available. It definitely adds more time having to manually go to Instagram to find the profile rather than just having it in Buffer. I wish that option returned.
Likelihood to Recommend
It's scheduling capabilities and ease of use is superior to most other scheduling apps! Its prices are also very comparable. I can't think of a situation where it isn't appropriate.
It was used to manage multiple accounts for my own company and for clients' social media. It allowed me to check on content calendars in the past and future. It allowed me and my staff and clients to look over the effect of different types of media and content. It allowed for social media to be done once a week or month for different clients.
Pros
I like the content calendar's look and feel.
I like the interface for posting. It is intuitive and clear.
I like the analytics for initial overview but not for in-depth research.
Cons
It was sometimes buggy and the post wouldn't be on the calendar.
The analytics are a little bare.
I wish there was a preview for the post for all channels.
Likelihood to Recommend
Buffer is well suited to small companies looking to save money, as well as people just learning social media and needing something low-key.
VU
Verified User
Administrator (Online Media company, 1-10 employees)
It was being used at my company to schedule Tweets, Facebook posts, and Instagram posts for several Twitter, Facebook and Instagram accounts as part of our social strategy at the time. We also used it to provide analytics and set up a queue for scheduling.
Pros
Social media scheduling
Social media posting
Analytics
Cons
Customer service - they are quick to respond, but not quick to diagnose
Errors - there seem to be errors posting at least once a day, with no reason as to why
Likelihood to Recommend
Buffer is great if you have similar content that you need to tailor across different social channels and different social spheres. It's also great for multiple users to access at once — however, it's not updated real time, so you need to refresh to get the latest version. You have to be in contact with your other colleagues to make sure you're not posting on top of each other.
VU
Verified User
Employee in Social Media (Media Production company, 11-50 employees)
