Nice tool for small agency
May 17, 2021

Nice tool for small agency

Katie Hecox | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Buffer

Buffer is a tool used by our digital marketing team. Over the years, depending on the ebb and flow of our client’s needs, we have used Buffer to plan and schedule social media posts.

When we manage social for many clients, it becomes a much more necessary tool. However, when we only have a few running social, we have found it easier to post on the fly and work outside of buffer.
  • Plan and cross post social ideas across multiple platforms
  • Schedule content to release in advance
  • Change preview text and images on platforms — especially Facebook
  • It would be nice if the content calendar planning was more in depth
  • Better collaboration for approvals and feedback
  • AI insights and reporting
  • Early on we saved time, but after awhile it became more cumbersome because the posts would not deliver to platforms properly
Initially we selected Buffer because it is an effective tool for a low cost, especially compared to Sprout Social.

It’s pared down and doesn’t have as many bells and whistles but that is nice when you want to simply accomplish posting.

We like Airtable for the customizable content calendar options though and ultimately switched to that.

Do you think Buffer delivers good value for the price?

Yes

Are you happy with Buffer's feature set?

Yes

Did Buffer live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Buffer go as expected?

I wasn't involved with the implementation phase

Would you buy Buffer again?

No

Buffer is a nice tool! Works great for what it promises.
Have never had to enlist their support or customer service. However I haven’t had major issues with the platform.
Buffer is great if you have lots of clients and post on multiple platforms. Especially if you want to schedule posts in advance or to release at specific times.

It might not be the best tool of you want robust calendar planning with approvals, AI insights, etc. It also might not be the best tool if you only manage social for one or two clients.

Buffer Feature Ratings

Content planning and scheduling
7
Content optimization
Not Rated
Workflow management
Not Rated
Not Rated
Campaign success analytics
4
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated