Buffer is Perfect for SMBs
January 18, 2020

Buffer is Perfect for SMBs

Heather Robinette, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Buffer

Buffer has a great freemium model that makes it perfect for small companies to large companies. I started using Buffer at my last company to schedule posts on all of our social media accounts. It was really easy to use and I really like how the scheduling feature was setup. They make it less cluttered and easier to read than some of the other platforms. After leaving, I ended up using it for my personal social media accounts. I use it to schedule posts around marketing. Through Buffer I have been able to help develop my personal brand and really create a strong social media presence. I love Buffer!
  • Makes it easy to schedule posts across multiple platforms.
  • Makes it easy to share content from the source.
  • I can't always tag other pages.
  • Recommended tags like LinkedIn provides would be helpful.
1 - In my experience, it has always been the Marketing Department. This is the only department that deals with social media and sharing content. In smaller companies, this means there are typically only one to a handful of people that would use Buffer. I haven't used it in conjunction with someone else, but I imagine it wouldn't be difficult to manage as a team.
  • Has made it easier to publish social media content.
  • Has made it easier to manage scheduling.
While Hootsuite had more features, it wasn't worth the cost when I could use the free version of Buffer. While it did lack some features, it still met my main needs so it was tough to want to pay for something similar. I also wasn't a fan of the Hootsuite platform. It wasn't easy to use for me. I felt more comfortable with Buffer.
I think Buffer is a great scheduling tool for anyone. I have found it particularly helpful for smaller companies as that is where I've personally used it. It allows you to manage all of your scheduling in one place. There are paid versions with more features, but it still isn't over the top like some of the others. For smaller companies, you really don't need them. They are nice to have, but not a need to have.

Buffer Feature Ratings

Content planning and scheduling
Content optimization
Workflow management
Not Rated
Campaign success analytics
Role-based user permissions & privileges
Mobile access