Buffer is Perfect for SMBs
January 18, 2020
Buffer is Perfect for SMBs
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Buffer
Buffer has a great freemium model that makes it perfect for small companies to large companies. I started using Buffer at my last company to schedule posts on all of our social media accounts. It was really easy to use and I really like how the scheduling feature was setup. They make it less cluttered and easier to read than some of the other platforms. After leaving, I ended up using it for my personal social media accounts. I use it to schedule posts around marketing. Through Buffer I have been able to help develop my personal brand and really create a strong social media presence. I love Buffer!
- Makes it easy to schedule posts across multiple platforms.
- Makes it easy to share content from the source.
- I can't always tag other pages.
- Recommended tags like LinkedIn provides would be helpful.
1 - In my experience, it has always been the Marketing Department. This is the only department that deals with social media and sharing content. In smaller companies, this means there are typically only one to a handful of people that would use Buffer. I haven't used it in conjunction with someone else, but I imagine it wouldn't be difficult to manage as a team.
- Has made it easier to publish social media content.
- Has made it easier to manage scheduling.
While Hootsuite had more features, it wasn't worth the cost when I could use the free version of Buffer. While it did lack some features, it still met my main needs so it was tough to want to pay for something similar. I also wasn't a fan of the Hootsuite platform. It wasn't easy to use for me. I felt more comfortable with Buffer.