You'd be a fool not to try Buffer!
Anonymous | TrustRadius Reviewer
October 24, 2019

You'd be a fool not to try Buffer!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Buffer

It was being used at my company to schedule Tweets, Facebook posts, and Instagram posts for several Twitter, Facebook and Instagram accounts as part of our social strategy at the time. We also used it to provide analytics and set up a queue for scheduling.
  • Social media scheduling
  • Social media posting
  • Analytics
  • Customer service - they are quick to respond, but not quick to diagnose
  • Errors - there seem to be errors posting at least once a day, with no reason as to why
3 - Journalist, Editor, Web producer
  • It has shaped our social KPIs because we are able to schedule things out during a campaign, which makes everything much easier
  • It allows us to post videos AND images, and edit the thumbnail right within the tool
  • It does NOT have a feed function like other social media management tools have, so I have to split my time using another tool for that
  • It has a photo creator right within the tool so you don't need Photoshop or fancy tools
Buffer is more user-friendly and offers a queue, where you can shuffle your updates and schedule them for the future. You can also schedule slots that get the most engagement with your audience, which is extremely helpful when you're trying to hit KPI's. I didn't use Sprout's tool much, but I found it overloaded with information. Buffer's is more stripped down. Hootsuite's tool is also very cumbersome. TweetDeck is still useful, but is only for Twitter, where Buffer combines LinkedIn, Facebook, Instagram and Twitter in one.
Buffer is great if you have similar content that you need to tailor across different social channels and different social spheres. It's also great for multiple users to access at once — however, it's not updated real time, so you need to refresh to get the latest version. You have to be in contact with your other colleagues to make sure you're not posting on top of each other.

Buffer Feature Ratings

Content planning and scheduling
10
Workflow management
7
Campaign success analytics
9
Role-based user permissions & privileges
10
Mobile access
10

Buffer Support

There is support available (on different tiers) and they are always immediately responsive. However, sometimes things will have to fail multiple times for multiple days for them to have an answer. While this (I'm sure) is mostly fine, it really impacts our reach as a small business to not be able to use the service.
ProsCons
Good followup
Problems get solved
Kept well informed
Immediate help available
Support cares about my success
Quick Initial Response
Escalation required
Need to explain problems multiple times
Yes - 50/50. When it is resolved, it is resolved. As aforementioned, when it cannot be resolved, it takes a very long time.