D&B Hoovers has exceptional firmographic data enrichment capability
Use Cases and Deployment Scope
We use D&B Hoovers to address of lack of prospects data related moslty to company data such as industry and size to use in for our segmentation strategy and improve targeting.
Pros
- Provide company size estimates
- Provide company industry
- Provide company revenue
Cons
- Individual employee data
- Global reach
Likelihood to Recommend
If you are looking for data enrichment software to enhane your database segmentations, D&B Hoovers is a great tool. It has the ability to get you setup with impressive data when it comes to revenues, industry estomates and employee sizes within the north america region. However, it lacks when it comes to EMEA and APAC region where its data is very limited.

