D&B Hoovers Reviews and Ratings

Rating: 8.2 out of 10

Score

8.2 out of 10

Community insights

TrustRadius Insights for D&B Hoovers are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Efficient Data Compilation: Users have appreciated the tool's ease in compiling data using industry codes, simplifying the list-building process for many.

Valuable Company Insights: Reviewers find the detailed company profiles with valuable insights utilizing NAICS codes effectively, enhancing their research capabilities.

User-Friendly Navigation: The platform's user-friendly interface and easy navigation have been highlighted by users as key strengths, enabling them to efficiently analyze markets and find contacts.

Comprehensive Contact Segmentation: Users value the vast classification styles available for segmenting contacts, such as zip code radius, which aids in organizing data effectively.

Useful Export Functionality: The option to export contacts and classify them based on various parameters like NAIC and SIC codes is highly beneficial for users looking to streamline their processes.

Reviews

127 Reviews

D&B Hoovers has exceptional firmographic data enrichment capability

Rating: 7 out of 10

Incentivized

October 29, 2025

Use Cases and Deployment Scope

We use D&B Hoovers to address of lack of prospects data related moslty to company data such as industry and size to use in for our segmentation strategy and improve targeting.

Pros

Provide company size estimates
Provide company industry
Provide company revenue

Cons

Individual employee data
Global reach

Likelihood to Recommend

If you are looking for data enrichment software to enhane your database segmentations, D&B Hoovers is a great tool. It has the ability to get you setup with impressive data when it comes to revenues, industry estomates and employee sizes within the north america region. However, it lacks when it comes to EMEA and APAC region where its data is very limited.

Verified User

Professional in Marketing (501-1000 employees)

Vetted Review

2 years of experience

I like the ability to have information available at anytime.

Rating: 10 out of 10

Incentivized

October 28, 2025

Use Cases and Deployment Scope

Any help that I get in helping find out information about my customers is greatly appreciated. Everything moves so fast nowadays. So, time is important spent is important. D&B does get that done for me very quickly and accurately. For that I am grateful for being able to get the information in a timely manor.

Pros

Finding contact information
Has the information quickly
The amount of information is great

Cons

Just making sure the information is as up to date as possible
New companies are getting added more often
Always thinking a head of the curve

Likelihood to Recommend

D&B is a great source of information

Cary Michael Paller

Executive Office Solutions Spec.Inside Sales in Customer Service at RICOH (10,001+ employees)

Vetted Review

7 years of experience

Verified on LinkedIn

Wonderful research tool

Rating: 8 out of 10

Incentivized

October 28, 2025

Use Cases and Deployment Scope

Our internal credit and data governance teams use D&B Hoovers the most. Our biggest struggle is the amount of time it takes to get an investigation completed.

Pros

Create account feature attached to Connected
Hierarchy structure
Financial charts for public companies

Cons

Improved time for investigation completion
More accurate/updated hierarchies based on mergers/acquisitions or divestitures

Likelihood to Recommend

Very integrated into our systems/processes "talks" to multiple systems we use, making data flow quick and easy

Megan Bloom

Senior Manager, Credit in Corporate at TEKsystems (5001-10,000 employees)

Vetted Review

6 years of experience

Great Software

Rating: 10 out of 10

Incentivized

October 27, 2025

Use Cases and Deployment Scope

Sales and finance teams use this to check company information to confirm site existence and headquarter operations. <div>We use the D&B number as a unique company identifier. </div><div>

</div><div>This tool is also used to view the company operations in other countries and confirm which site is the headquarters and which are branches of a subsidiary. </div>

Pros

View of company hierarchy
Easy to use site
intuitive

Cons

Printing reports could be easier

Likelihood to Recommend

Well suited to companies looking to confirm company data and also for credit assessment.

Verified User

Director in Sales (5001-10,000 employees)

Vetted Review

10 years of experience

D&B Review

Rating: 9 out of 10

Incentivized

October 21, 2025

Use Cases and Deployment Scope

Prospecting for customers, identifying leads and contacts to call/email, identifying companies to reach out to. Sales teams or sales related roles.

Pros

Bombora Intent to identify customers that have a higher potential to buy.
Providing accurate contacts to reach out to at companies.
Providing companies to contact with their web address and phone numbers.

Cons

Accuracy of contacts could be better
Ability to bulk search for contacts by uploading a large list of addresses

Likelihood to Recommend

It's super helpful for prospecting for leads

Verified User

Account Manager in Corporate (10,001+ employees)

Vetted Review

3 years of experience

Good tool

Rating: 9 out of 10

Incentivized

October 21, 2025

Use Cases and Deployment Scope

gathering company data, with a focus on financial data. unfortunately, D&B provides only the estimates which is not ideal. but the great thing about it is the coverage - D&B tends to be the last resort when I'm struggling to find the data or identify a legal name of the company i'm looking for. one of the most useful tools for me is the searching bar being able to identify the company just by pasting the company's website into the search bar. it really helps a lot and saves tons of time during research.

Pros

company identification
estimate data

Cons

full financial data
deal data

Likelihood to Recommend

Verified User

Contributor in Research & Development (10,001+ employees)

Vetted Review

3 years of experience

D&B Hoovers as a functional preliminary company research tool

Rating: 8 out of 10

Incentivized

September 9, 2025

Use Cases and Deployment Scope

I utilize D&B Hoovers to conduct preliminary background research on potential clients of my organization. My first stop on D&B Hoovers is always to check the corporate family tree for any ownership or structure I was not previously aware of, and from there I can do further research when necessary. General revenue numbers and employee counts are also helpful, plus any relevant current news or articles written on the company.

Pros

Corporate family trees
Revenues
Employee counts
Company location
Credit overview

Cons

Additional company locations, notably manufacturing footprint
Past years of review growth or decline
Deeper industry overview

Likelihood to Recommend

Any preliminary company research is perfect for D&B Hoovers, whether in a client-focused, market research, or academic setting. It's a one-stop search that exceeds a simple web search or other networking site. I wouldn't recommend it for a more thorough search or understanding of a company's current financial situation or financial history.

Nate Zeff

Research Economist in Professional Services at IAM Union (201-500 employees)

Vetted Review

3 years of experience

View profile

D&B Hoovers Modern problems require modern solutions.

Rating: 7 out of 10

Incentivized

September 4, 2025

Use Cases and Deployment Scope

I am a research analyst for a labor organization. I generally use D&B Hoovers to gather information on a private company's high level aggerate sales figures, related industry news, and prescreen score. The prescreen score is very useful as it helps us determine the stability of a company prior to attempting to organize them. The closest industry peers is also very helpful to determine similar organizing targets.

Pros

Company sales figures
Company employee counts
Closest industry peers
Site contacts
Parent companies and related subsidiaries

Cons

Company summaries could be more detailed.
Latest news could be better sourced from local and regional newspapers.
Prescreen scores could better outline the determining factors.

Likelihood to Recommend

A common example that I refer to which fits both categories would be employee counts. When OSHA 300 logs are unavailable for a particular manufacturing or related facility, D&B Hoovers employee count is a great source. When OSHA logs are available, I tend to use them instead as D&B Hoovers is not as accurate or pulling that information for a credible source in my opinion.

Verified User

Professional (501-1000 employees)

Vetted Review

1 year of experience

D&B Hoovers Review

Rating: 8 out of 10

Incentivized

August 21, 2025

Use Cases and Deployment Scope

Our GTM operations and data teams are the primary users of D&B Hoovers. We use the tool to expand our set of ICP accounts by finding net new accounts to add to our CRM. We also use D&B Hoovers to help fill out missing information on these accounts.

We also use D&B Hoovers to help find net new contacts for our marketing and seller teams. We want to find the best buying contact for each account.

Pros

It does a great job helping us look up data for a specific DUNS number
It helps us build lists to target new contacts by DUNS numbers
We can also build lists to help us find net new accounts.

Cons

It does not show inactive or out of business DUNS numbers. This makes it hard to do research using the tool
The list upload process is limited and does not work well for large lists.
The list building UI could be better streamlined for faster work.

Likelihood to Recommend

If they are looking up hierarchy information or conducting company research, I would recommend using it. This would be the same for net new accounts or contacts.

If they were conducting in-depth research, I would suggest they consider using a different tool. The limited ability to review out-of-business companies and data makes the tool limited in that type of research.

Verified User

Director in Information Technology (1001-5000 employees)

Vetted Review

4 years of experience

Great tool for prospecting

Rating: 8 out of 10

Incentivized

July 25, 2025

Use Cases and Deployment Scope

I have challenges trying to find the decision makers within a company. I use D&B Hoovers to find exact job titles, phone numbers and email address.

Marketing and sales are teh primary users at my company.

Pros

# of contacts at a comany
job titles
contact information

Cons

up to date contact info

Likelihood to Recommend

D&B Hoovers is great for prospecting. It will provide valuable contact information on companies you are trying to sell to.

Verified User

Employee in Sales (1001-5000 employees)

Vetted Review

6 years of experience

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