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D&B Hoovers Reviews & Insights

Score8 out of 10

226 Reviews and Ratings

Top industries

Based on 511 HG Insights installations.

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Community Insights for D&B Hoovers

Synthesised from 20 verified reviews.


Synthesised from 20 reviews | Last Published May 27, 2026


D&B Hoovers is primarily used by sales and business development teams for strategic business development, prospecting, and lead generation, as well as for comprehensive company data and insights. In TrustRadius reviews, users leverage the platform to identify new business opportunities, track companies, and source leads and contacts. A significant 50% of reviewers specifically highlight its ability to provide high-quality and current contact information for key decision-makers, alongside detailed corporate hierarchy insights and financial data.

While the platform is praised for streamlining research and improving lead generation, a notable drawback is data accuracy, with 60% of reviewers reporting issues such as outdated contacts, incorrect classifications, and delays in updates. Reviewers also desire greater data depth for smaller clients and broader integration capabilities. Overall, D&B Hoovers offers substantial value for business intelligence but faces consistent feedback regarding data timeliness and user experience.


  • High-quality contact information for decision-makers
  • Detailed corporate hierarchy and family tree insights
  • Comprehensive financial and company size data
  • Streamlines lead generation and prospecting research
  • Supports informed strategic engagement
  • Frequent issues with outdated contact and company data
  • Limited depth of company information for smaller entities
  • Insufficient contact details beyond C-level executives
  • Challenging and unintuitive user interface
  • Limited integration options beyond core CRM systems
What other products like D&B Hoovers have you used or evaluated?

From 20 reviews | Last Published May 27, 2026

Reviewers frequently identify alternative platforms when evaluating products similar to D&B Hoovers. Among these, LinkedIn Sales Navigator is the most commonly cited alternative, mentioned by 20% of reviewers. While recognized as a comparable tool, its overall reception among reviewers is mixed. Another platform, Comparably by ZoomInfo, also emerged as an alternative, though less frequently, cited by 10% of the review sample. Its evaluation also yielded a mixed sentiment, suggesting that while these tools are considered in the same competitive landscape, they present both advantages and disadvantages from the user perspective. The consistent mention of these specific platforms indicates that users are actively comparing and contrasting features, data quality, and user experience across a defined set of industry tools. This pattern highlights a competitive market where users seek specific functionalities or data types that may vary across providers.

LinkedIn Sales Navigator

LinkedIn Sales Navigator

Comparably by ZoomInfo

Comparably by ZoomInfo

What positive or negative impact (i.e. Return on Investment or ROI) has D&B Hoovers had on your overall business objectives?

From 20 reviews | Last Published May 27, 2026

D&B Hoovers significantly contributes to business objectives primarily by enhancing operational efficiency and improving sales and marketing efforts. Reviewers frequently report substantial time savings, with 50% indicating that the platform streamlines research processes and reduces time spent on client and prospect identification. This efficiency gain is closely linked to improved lead generation and prospecting, a benefit cited by 45% of reviewers, who note the tool's effectiveness in identifying quality leads and targeting ideal customers. Furthermore, the platform's positive impact extends to the reliability of information, with 30% of reviewers highlighting improvements in data quality and accuracy, ensuring more dependable contact and account details. The provision of comprehensive information and insights, also noted by 30% of reviewers, empowers more informed decision-making and strategic engagement with prospects. Overall, D&B Hoovers appears to accelerate pipeline development and support more effective customer outreach.

Time Savings

Cut time spent on client research significantly

Lead Generation and Prospecting

It has positively impacted our business by helping us find quality leads

Data Quality and Accuracy

It resulted in more accurate contact information

Besides D&B Hoovers, what other software do you regularly use? How likely would you be to recommend it to a friend or colleague?

From 20 reviews | Last Published May 27, 2026

Reviewers frequently utilize a range of software solutions alongside D&B Hoovers to enhance their business intelligence and sales operations, with a strong positive sentiment across the board. LinkedIn Sales Navigator is the most commonly mentioned tool, cited by 35% of reviewers, indicating its significant role in their workflows for prospecting and relationship management. Other frequently used platforms include Salesforce CMS, mentioned by 15% of the sample, which likely supports content delivery and customer engagement. Additionally, Google Analytics, ZoomInfo Sales, and S&P Capital IQ are each noted by 10% of reviewers, contributing to insights, lead generation, and financial data analysis respectively. The consistent positive feedback suggests these tools are valued additions to their existing technology stacks, complementing D&B Hoovers for various business functions and improving overall operational efficiency.

LinkedIn Sales Navigator

LinkedIn Sales Navigator

Salesforce CMS

Salesforce CMS

Google Analytics

Google Analytics

Describe how you use D&B Hoovers in your organization. What are the business problems the product addresses and what is the scope of your use case?

From 20 reviews | Last Published May 27, 2026

D&B Hoovers is primarily utilized by organizations for strategic business development, particularly in prospecting and lead generation, and for comprehensive company data and insights. Half of the reviewers (50%) depend on the platform for identifying new business opportunities, tracking companies, and sourcing leads and contacts for sales and business development efforts, with some considering it an essential tool for their sales strategies. Concurrently, 50% of reviewers leverage the platform for gathering detailed company data, including general revenue figures, employee counts, and financial information, as well as locating senior executive contact details and identifying industry leaders. However, the platform receives mixed sentiment regarding data quality, with 20% of reviewers expressing concerns about the timeliness and accuracy of information, specifically noting that employee numbers and revenue data can be misleading if not current. Additionally, a smaller segment of users, representing 10% of reviewers, identified limitations in data coverage, particularly for smaller companies or newly established businesses, and suggested opportunities for integrating AI to enhance the product's overall value.

Prospecting and Lead Generation

Opportunities are to track new businesses, stay updated about new companies, divestitures and mergers.

Company Data and Insights

General revenue numbers and employee counts are also helpful, plus any relevant current news or articles written on the company.

Information Timeliness and Accuracy

I would love to see more up to date information on some businesses that I lookup because the information can be misleading as far as the number of employees and the actual revenue of that company.

Please provide some detailed examples of areas where D&B Hoovers has room for improvement.

From 20 reviews | Last Published May 27, 2026

Reviewers frequently identify several key areas where D&B Hoovers could enhance its offerings. A primary concern, highlighted by 60% of reviewers, revolves around Data Accuracy and Updates. Users consistently report issues with outdated contact information, incorrect company classifications, and delays in updating company structures or newly formed entities. This often leads to a perceived lag between real-world data and the information available in D&B Hoovers. Another significant area for improvement, noted by 45% of reviewers, is the Company Information Depth. Users desire more comprehensive details, particularly for smaller market clients, including financial data, more extensive competitor lists, and contact information beyond C-level executives. Reviewers also expressed a need for historical growth data and more granular details on company locations. Beyond data content, Integration with Other Systems emerged as a point of concern, cited by 20% of the reviews. Users are looking for broader integration capabilities with various third-party platforms, extending beyond current CRM connections to include specialized industry tools and mobile access. Similarly, 20% of reviewers found the User Interface and Ease of Use to be challenging, describing it as overwhelming and unintuitive for new users, with complex research functions and list-building processes needing simplification. Finally, 15% of reviewers pointed to limitations in Search and Filtering Capabilities, requesting more precise criteria and improved relevance in company search results.

Data Accuracy and Updates

lag between actual data and D&B. D&B often behind

Company Information Depth

Company C-Execs names are missing

Integration with Other Systems

Integration with more systems

Please provide some detailed examples of things that D&B Hoovers does particularly well.

From 20 reviews | Last Published May 27, 2026

D&B Hoovers is consistently praised by reviewers for its comprehensive and accurate business intelligence, particularly in supporting sales, marketing, and lead generation efforts. A significant majority of reviewers, 50% of the sample, highlighted the platform's ability to provide high-quality and current contact information, including details for key decision-makers. Beyond individual contacts, the service is valued for its in-depth organizational insights; 35% of reviewers specifically appreciate its detailed corporate hierarchy and family tree features, which help users understand complex business structures. Furthermore, the platform's provision of financial data, such as revenue and sales figures, was noted by 30% of reviewers as instrumental for assessing company health and growth potential. The availability of company size and employee counts (25% of reviewers) and industry-specific data (20% of reviewers) further enhances its utility for market analysis and strategic outreach, making it a robust tool for business development.

Company Contact Information

Finding contact information

Company Hierarchy/Structure

Corporate family trees

Company Financial Data

Revenues

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