Growlytics

Growlytics is an omni-channel marketing and engagement platform designed to assist growing businesses in enhancing their customer interactions. According to the vendor, Growlytics enables businesses to deliver personalized messaging and targeted campaigns, ensuring seamless user experiences across multiple platforms. This versatile platform is aimed at e-commerce companies, retail businesses, online marketplaces, digital marketing agencies, and direct-to-consumer brands, providing them with tools and insights to drive engagement and optimize conversions.

Key Features

Omni-channel Engagement: According to the vendor, Growlytics allows businesses to send personalized and targeted messages to customers based on their unique characteristics and interactions. The platform aims to ensure a seamless user experience across multiple platforms, leveraging user preferences to maximize conversions.

Customer Data Platform: The vendor states that Growlytics offers a customer data platform with advanced analytics capabilities. This allows businesses to identify distinct customer segments based on demographics, preferences, and behaviors. The platform enables businesses to tailor marketing strategies and deliver personalized experiences to drive engagement and sales.

Marketing Automations: Growlytics aims to streamline and automate personalized messaging across multiple channels. The vendor claims that businesses can track real-time performance and optimize strategies for improved efficiency and customer engagement.

Insights & Analytics: According to the vendor, Growlytics provides real-time tracking of user trends and behavior. The platform aims to help businesses make data-driven decisions to optimize strategies, enhance user experiences, and foster customer satisfaction.

Email Marketing: Growlytics offers email marketing capabilities to increase brand loyalty. The vendor claims that businesses can engage users with personalized emails, create visually appealing templates using a drag & drop editor, and deliver impactful messages that resonate with the audience.

WhatsApp Marketing: The vendor states that Growlytics enables businesses to engage users on WhatsApp with personalized messaging and in-the-moment notifications. The platform also offers automation for transactional updates and query resolution, aiming to enhance user engagement.

Mobile Push Notifications: Growlytics allows businesses to send personalized, rich-media push notifications to keep users engaged and boost app usage. According to the vendor, this feature enables businesses to reach users who are not currently in the app and drive them back for increased engagement.

SMS Messaging: According to the vendor, Growlytics enables businesses to engage users offline through SMS with personalized and actionable messages. The platform aims to help businesses connect with customers in a personalized and effective way using SMS.

Forms & Popups: Growlytics offers high-converting displays like popups and flyouts to expand the email and SMS list. The vendor claims that businesses can capture leads and build a valuable subscriber base for email and SMS marketing.

Web Push Notifications: According to the vendor, Growlytics allows businesses to re-target customers with data-driven web push notifications. The platform aims to deliver unique customer experiences beyond the website.