Name: Growlytics
Author: Growlytics

Help Desk

Web and Video Conferencing

Customer Support

Innovation Management

PHP Frameworks

Development

Business Intelligence (BI)

Collaboration

Manufacturing Execution

Payment Facilitation

Quality Management

Enterprise

Accounting

Blockchain Payments

Merger and Acquisition

Payment Hubs

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employer of Record (EOR)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

Bot Mitigation

Cloud Storage

Container Security

Data Center Outsourcing (Canada)

Data Center Power

Data Replication

Endpoint Security

Firewall

Fraud Detection

Graph Database

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

LAN Switches

Mobile Data Security

Network Performance Monitoring

Network Troubleshooting

SQL Server Performance Monitoring

Scale-Out Storage

Secure Access Control

Smart Contracts

Testing Services

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Grant Management Software

IP Geolocation

Marketing Attribution

Marketing Automation

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Intelligent Virtual Assistant

Sales Dialer

Sales Training

Sales

Data-Centric Audit Protection (DCAP)

Security

Aviation

Emergency Notification

Fleet Maintenance

Hospital Management

Hotel Management

Retail Analytics

Revenue Cycle Management (RCM)

Shipping

Veterinary

Warranty Management

Vertical-Specific

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Growlytics is an omni-channel marketing and engagement platform designed to assist growing businesses in enhancing their customer interactions. According to the vendor, Growlytics enables businesses to deliver personalized messaging and targeted campaigns, ensuring seamless user experiences across multiple platforms. This versatile platform is aimed at e-commerce companies, retail businesses, online marketplaces, digital marketing agencies, and direct-to-consumer brands, providing them with tools and insights to drive engagement and optimize conversions.

## Key Features

**Omni-channel Engagement**: According to the vendor, Growlytics allows businesses to send personalized and targeted messages to customers based on their unique characteristics and interactions. The platform aims to ensure a seamless user experience across multiple platforms, leveraging user preferences to maximize conversions.

**Customer Data Platform**: The vendor states that Growlytics offers a customer data platform with advanced analytics capabilities. This allows businesses to identify distinct customer segments based on demographics, preferences, and behaviors. The platform enables businesses to tailor marketing strategies and deliver personalized experiences to drive engagement and sales.

**Marketing Automations**: Growlytics aims to streamline and automate personalized messaging across multiple channels. The vendor claims that businesses can track real-time performance and optimize strategies for improved efficiency and customer engagement.

**Insights & Analytics**: According to the vendor, Growlytics provides real-time tracking of user trends and behavior. The platform aims to help businesses make data-driven decisions to optimize strategies, enhance user experiences, and foster customer satisfaction.

**Email Marketing**: Growlytics offers email marketing capabilities to increase brand loyalty. The vendor claims that businesses can engage users with personalized emails, create visually appealing templates using a drag & drop editor, and deliver impactful messages that resonate with the audience.

**WhatsApp Marketing**: The vendor states that Growlytics enables businesses to engage users on WhatsApp with personalized messaging and in-the-moment notifications. The platform also offers automation for transactional updates and query resolution, aiming to enhance user engagement.

**Mobile Push Notifications**: Growlytics allows businesses to send personalized, rich-media push notifications to keep users engaged and boost app usage. According to the vendor, this feature enables businesses to reach users who are not currently in the app and drive them back for increased engagement.

**SMS Messaging**: According to the vendor, Growlytics enables businesses to engage users offline through SMS with personalized and actionable messages. The platform aims to help businesses connect with customers in a personalized and effective way using SMS.

**Forms & Popups**: Growlytics offers high-converting displays like popups and flyouts to expand the email and SMS list. The vendor claims that businesses can capture leads and build a valuable subscriber base for email and SMS marketing.

**Web Push Notifications**: According to the vendor, Growlytics allows businesses to re-target customers with data-driven web push notifications. The platform aims to deliver unique customer experiences beyond the website.

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ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

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Growlytics

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Growlytics

Overview

What is Growlytics?