Guru

Score9.4 out of 10

562 Reviews and Ratings

What is Guru?

Guru is a knowledge platform designed to serve as what the vendor describes as an AI source of truth for enterprises. It connects information from tools like Slack, Teams, Google Workspace, Salesforce, and other systems into one governed, permission-aware knowledge layer. Guru delivers cited AI answers, chat, and research directly within existing workflows, to enable employees and AI assistants to access verified knowledge securely and efficiently.

The platform combines enterprise search, AI reasoning, and knowledge governance to ensure every answer is explainable, permissioned, and accurate. By consolidating scattered knowledge and automating verification, Guru helps organizations reduce duplication, maintain compliance, and ensure both people and AI operate from the same trusted truth.

Categories & Use Cases

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Screenshot of Verification

Cher Johnson

Support Manager in Customer Service at Acadeum (11-50 employees employees)

Use Cases and Deployment Scope

Guru is used to house internal Support Team SOPs and other common reminders that are not found in customer-facing help articles. Our very small team supports a broad and deep range of knowledge, including niche troubleshooting processes that are not often used. Guru provides us with an easy-access reference to avoid reinventing the wheel. Also, Guru addresses the ongoing maintenance issue with a customizable validation schedule.

Pros

Card validation process & customizable validate schedule.
Support Agents are prompt and thorough.
Live trainings are engaging and helpful.

Cons

Lack of in-app advanced/granular usage and validation analytics.
Unreliability of Google Chrome extension.
Left navigation is not intuitive nor descriptive--I hunt and peck.
The search field is limited to keywords, so I sometimes have to "trick" it by including extra words in the title of a card.

Return on Investment

The small support team can reliably scale to cover a broad swath of Tier 1 topics while maintaining decent first-response times, even when experiencing record-breaking, forecast-exceeding ticket volumes (e.g., 4 FT and 1 PT agents managing 880 tickets in one week).
Tier 2 topics (e.g., Billing and Technical) that require specialized attention and are "owned" by a specific agent can be written and validated by that agent's manager. The team manager can utilize that to cross-train should the agent leave the company or be out of the office.
Seeing my team's ebb and flow of weekly/monthly Guru engagement, as well as validation percentages in comparison to the ebb and flow of our ticket volume and production releases, helped me to communicate with C-suite leaders the necessity of having a margin of time to implement AI Agents and integrations in order to continue to scale.

Usability

Other Software Used

Zendesk Suite, Slack, Looker, Guidde

Catherine Rotman View profile

Product Marketing in Marketing at Entrata (1001-5000 employees employees)

Use Cases and Deployment Scope

Our organization uses Guru to manage all internal content across departments. Within the marketing department, which I am a part of, we use it to manage a repository of all our internal and external sales and marketing collateral, ranging from one-pagers to case studies, internal product overviews, and more. Other departments use Guru to publish SOPs and information relevant to their departments or cross-departmentally. For instance, HR will publish cards outlining various use cases. The product might have cards dedicated to implementation procedures or integration information.

Pros

Organize information in an intuitive way.
AI search functionality and AI chat is fairly decent.
The ability for teams to collaborate on content and settings for who can see and own the content.

Cons

Formatting has always been a pain point for me. We used Google Sites previously, and the ability to add multiple columns of smaller content boxes was great. To do the same thing in Guru, you need to create a table, which constrains you.
While the AI functionality is great, it can be challenging at times to refine the responses. Specifically, you must edit the source that is being pulled rather than the response itself. In some cases, we've edited the source to make the answer as clear as possible, and even after multiple attempts, the populated answer was acceptable but still not ideal for minimizing confusion.
Sometimes, when adding content, the cards glitch, and it won't save. Or if I go to add something to a landing page, it says it couldn't be saved. Then I do it all over again, and it works.
While the cards have limited formatting, the landing pages are great; however, when trying to move around or adjust the content boxes, it can be hypersensitive and very tricky to work with.

Return on Investment

being able to allow sales the function and ability to search for materials they need - time is always of the essence.
The ability to drill down in analytics to see who is asking what, and where the most engagement is, allows us to understand sales patterns and signals. For instance, last year we had over 10k searches of our marketing collateral alone.
We have had tremendous positive feedback from our sales team on Guru versus our prior solution (Google Sites). Within 1 month, 80% of the team had adopted the platform and were using it daily.

Usability

Alternatives Considered

Notion

Other Software Used

Asana, ChatGPT

Letitia Handuc View profile

Customer Operations & Programs Lead in Customer Service at Tastewise (51-200 employees employees)

Use Cases and Deployment Scope

Guru has been incredibly valuable for our knowledge management. I integrated it with multiple sources, from Gong to Asana, Google Drive, and more, and now we can easily rely on one single platform for all our knowledge needs.I especially love that you can verify content and schedule review timelines, which helps ensure everything stays up to date and that our information remains accurate and reliable.Honestly, I wouldn’t switch to any other platform. Guru covers all of our internal business needs perfectly.

Pros

The integrations with other tools and other sources are very easy to set up.
The interface is very intuitive and helps to organize the content in any specific and particular business need.
The AI agents are gathering not only the content added inside Guru but also the sources which can provide you responses to many, many business questions that you cannot always find the answers to with other tools.

Cons

What I'm missing, to be honest, is to have the functionality to be able to duplicate the content from one page to another in order just to do easy updates or edits.

Return on Investment

For our use case, it saved time across GTM teams, being able to support the knowledge management based on each team's needs and use cases and language, all in the same place.
We have been using the platform for the past six months. It's early to measure the ROI of it, but I can share that at least 20% of the time that we were investing in other tools was saved by Guru.

Usability

Alternatives Considered

Notion and Atlassian Confluence

Other Software Used

Miro, Slack

Michael Roberts View profile

Owner / Operator in Professional Services at Roberts Corrosion Services, LLC (11-50 employees employees)

Use Cases and Deployment Scope

We are a specialty service provider business that operates in a small niche within a larger industry. Company knowledge was always in various versions in various places or just 'in someone's head'. By using Guru to document all the things about our company, how we operate, process flows, products, specific knowledge - we gained a stronger sense of alignment company-wide and are able to provide a more consistent service to our clients.

Pros

Easy to learn. Anyone can make cards and use the AI to make them professional.
Answer questions about my business, essentially a wiki for everything we do.
The research mode is amazing. Full reports on various types of information including some rather complex topics. Complete with citations of where the information came from.
Admins can manage a hierarchy to keep information secure and available to the correct people.

Cons

I miss the public link option. It recently changed. Some of our old cards still work with this but we cannot make any more with this feature.
We don't really use the dashboard feature much (home page). We have other platforms like Slack that communicate that. Guru for use is knowledge searches and questions.
Better mobile functionality. Continue development of the app.

Return on Investment

Excellent value for the cost.
As you build your knowledge base, it begins to save time for you and your employees.
I often send Guru links for specific cards as an answer when someone asks me something.
"We should add that to Guru" is a common statement.

Usability

Alternatives Considered

Trainual, Connecteam and SweetProcess

Other Software Used

Slack, QuickBooks Online, Frase, xAI Grok, SocialPilot

Skyler Reeves View profile

Founder at Ardent Growth (1-10 employees employees)

Use Cases and Deployment Scope

We use Guru to write and store things like policies and information in a wiki-style format. That way folks have them at their fingertips right where they work in the browser. It pairs well with other applications like Process Street (process documentation) and Tango/Scribe (for work instruction documentation).

So, Guru becomes like the knowledgebase where people learn, where the other tools reference Guru if people need additional help understanding something.

Pros

Drafting and formatting information that's easy to consume
Information retrieval where the work happens
Third-party integrations with other sources of company info

Cons

The text editor encounters a lot of bugs when creating cards
Search was better before AI. AI shouldn't be the default
There needs to be a way for one card to live in two collections

Return on Investment

It's reduced the time people need to spend searching for info
It's reduced the time it takes me to capture info
It's helped me remember a lot of things I've forgotten

Usability

Alternatives Considered

Document360, Bloomfire, Trainual and Whale

Other Software Used

Process Street, Tango.ai, Asana, Missive, Webflow

Guru

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Use Cases and Deployment Scope

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

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