CRM activities Email sends Push, SMS and WhatsApp Converting users Interacting with customers Improving revenue Promoting offers and product updates
Pros
Multichannel journeys
Segmentation
Email design variations e.g. drag and drop, html
Cons
Reporting and dashboards
Integrating other platforms into the tool
Likelihood to Recommend
Well suited to building out flows and CRM channels Not well suited to reporting, use another tool integrated for this to get more detailed understanding of campaign performance or get this sent to your email address or Google account
Iterable is a vital tool across our organization, serving a variety of purposes. On my team, we specifically use Iterable to craft personalized customer communications through email. Its capabilities enable us to tailor each message with unique customer details, significantly streamlining our workflow. Additionally, Iterable empowers us to create engaging and dynamic content that is interesting for the customer to view.
Pros
Automation - Iterable has allowed our customer communications to be automated. With thousands of customers, the ability to automize email communications has saved our team incredible amounts of time.
Simplicity in use - While Iterable is used largely by our Marketing team, we do have individuals (like myself) who are less tech savvy with limited coding experience, yet confident in navigating the platform. It's very user friendly.
Iterable is dynamic and allows us to engage customers at all stages of the customer journey.
Cons
Personally, I would like more training and resources how to use Iterable
Likelihood to Recommend
Iterable is very useful in our company for lifecycle marketing campaigns, engaging our customers through different parts of their journey. It is also incredibly helpful in automating emails, streamlining the process of communications. Prior to using Iterable, our team manually sent all emails to customers. I would think Iterable is less impactful for small-scale campaigns, if you are working with a smaller customer base.
VU
Verified User
Advisor in Customer Service (Consumer Services company, 11-50 employees)
We use Iterable to maintain and improve the whole CRM program. Iterable helped and keeps helping us manage multiple locales, with the ability to create a centralized template for each campaign. Also, the chance to decide to use HTML or drag and drop speed up ops and optimize the workload. Customer service and our dedicated CS are super responsive and helpful.
Pros
Easy UI
Proactive and helpful customer service
Ability to manage Triggers and Ad Hoc emails, as well as push notification
Cons
Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
Image library
Likelihood to Recommend
Iterable has an easy UI, so it's fast to learn for CRM managers and Product people. It's easy to set up a project and start sending both Triggers and Ad hoc emails, as well as push notifications if there's an app. I feel other tools are more advanced when it comes to locale management, making the template creation more flexible and easy to manage multiple languages. Also, I feel there's a need to be able to set up some notification when it comes to journey failure, or users stuck, etc. so we could proactively solve the problem in a timely matter.
VU
Verified User
Manager in Marketing (Consumer Services company, 501-1000 employees)
We use Iterable for our multi-channel marketing efforts specifically for email. Iterable helps Updater by acting as a direct extension of our product for our invite platform. We love Iterable's ease of use and deep customization abilities with the API, dynamic email templates, and of course the amazing support!
Pros
The best support in the business! They are only a chat message away and immediately respond.
Deep customization with email templates
In depth overview of user profiles and event history
Cons
Easier email template preview. Please add the ability to search a user and directly ingest event payloads without having to code json.
Likelihood to Recommend
If you have a multi-channel product that results in using a lot of user data for emails then look no further than Iterable!
We use Iterable to send mass emails to over 1 million users who are on our platform. It's a cost-effective, easy-to-use, efficient platform that has scaled up our marketing and outreach.
Pros
Organizes user data
Creates efficiency for marketing channels
Easy-to-use
Cons
Better reporting functionality
AI insights to read data and make suggestions on how to improve marketing
Likelihood to Recommend
Iterable has been a fantastic edition to our slate of marketing products. It is well suited for communicating with users and organizing data, as well as tracking marketing performance. There are many ways to scale up its use, which the product seamlessly allows for whenever the case arrives.
VU
Verified User
Team Lead (Non-profit Organization Management company, 11-50 employees)
My company has a dual-sided marketplace, with very different users with different goals and lifecycles. Iterable allows us to use powerful segmentation and event-based triggers to ensure we are sending the right message at the right time to the right user. It also allows us to easily implement a cross-channel strategy across email, SMS, push, and in-app messages all seamlessly within one workflow.
Pros
Customer service/support
Continuous new feature releases
Powerful segmentation capabilities
Cons
Offer more in-app messaging capabilities (without additional cost)
Some UX improvements/suggestions never get prioritized
Handlebars can have somewhat of a large learning curve
Likelihood to Recommend
Iterable is a powerful and sophisticated marketing automation tool with a lot of opportunities for personalization and segmentation. I recommend it for companies with robust CRM programs and ample support from product, engineering, and data teams. It is less suited for companies who focus on simpler CRM strategies (e.g. newsletters, surveys, etc.) and more for companies whose strategies focus on event-triggered messages, nurture flows, and multi-touch lifecycles.
Iterable is our email service provider. We also use it for SMS and web push. We have four regular daily users, each of whom has a different area of specialization within the tool. We use it largely to send consumers down highly sophisticated, dynamic, personalized email nurture journeys in a variety of categories (auto, home, senior, pet, finance, etc) to help them make great buying decisions. We utilize virtually all of Iterable's features, from custom events to the catalog/collection feature, to create emails that speak to each individual consumer at various touchpoints in their journeys. Since we aren't an e-commerce company, our use case is a little different than some other companies. We don't sell a product; we help pair consumers with other brands that meet their needs in a wide variety of categories. That means we need to have dozens of very different journeys for different consumers in different markets.
Pros
It's very fast and can sort through and segment complex lists of millions in milliseconds.
Though it is powerful, it has a very low learning curve and I feel like even beginners can adapt to using it right away.
The UI is easy to navigate and understand.
The account reps and support teams are responsive and helpful.
Cons
The ability to select a piece of content in an existing template and turn it into reusable content with one click.
It is not easy to preview an email campaign using data from a custom event.
The journeys need a 'global exit' option rather than having to check after each step for a particular exit event.
Likelihood to Recommend
For a business with 1-10 million email contacts, Iterable is an ideal solution. I have been in marketing for 16 years and used dozens of tools, and none are quite as good all-around as Iterable. Our team finds it easy to manage contacts, form lists, build campaigns, execute complex journeys, and more. We use it almost exclusively as a standalone and aren't currently integrating much of anything into it, except for the occasional Facebook campaign, so I can't speak to the ease of integrations.
We use Iterable to manage marketing campaigns to new customers and all transactional emails to existing customers. We decided to go with Iterable because they promised non-engineers would be able to self-service complex marketing campaigns -- especially cart abandoner targeting via white papers that described all the benefits without describing all the limitations and short comings
Pros
Promises of rainbows and unicorns
Perfectly rounded boarders in the UI
Charging a ton of money for little return of value
Cons
Clueless on-boarding
Failure to deliver on promised features
Deflecting all criticism on 3rd parties
Likelihood to Recommend
Unless you're a huge customer like Fender, Iterable have shown they couldn't care less about concerns and issues raised. In their "customized" on-boarding process their on-boarding engineer followed their script without any regard feedback about our particular needs and generally responded to questions and concerns by sending links to generic how-to articles that provided little value.
Their on-boarding engineer made numerous promises that he eventually acknowledged were pure fabrications.
We use Iterable as a tool for user retention. Iterable allows design and marketing to collaborate on retaining users and increasing revenue without having to rely on engineering to edit messages or workflows. It's a fantastic option for this because it's an omni-channel solution that sends emails, SMS, push notifications, and more.
Pros
I love Iterable's ability to A/B test not only the messaging but the timing and medium of messages as well.
Iterable's workflow editor is fantastic. It's far more advanced than most competitors.
Iterable was easy to get started with because of its Segment.com integration.
Cons
Iterables reports could use a bit more polish, but it's not a huge issue.
The most painful part of Iterable is the design of templates vs. messages. It can sometimes be a pain to edit a template and have it not reflect down to a message the way you thought it would.
I'd love to see a wider range of built-in integrations.
Likelihood to Recommend
Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
We use Iterable to send newsletters along with behavioral marketing and transactional emails to our users.
Pros
Customization
Support
Several marketing channels - email, SMS, push, etc
Price
Cons
Ease of use -- pretty tricky to learn
Likelihood to Recommend
I'd really explore use cases. Iterable is fantastic if you have the need to house all of your behavioral/transactional communications under a single roof. It makes building customer journeys much easier and is affordable compared to alternatives. That said, if you don't have a full behavioral program built or specced out already, it might not be a good time for you to move to this tool.
