Item: Iterable
Rating: 8
Author: Verified User

Overall Satisfaction with Iterable

Use Cases and Deployment Scope

We use Iterable to maintain and improve the whole CRM program. Iterable helped and keeps helping us manage multiple locales, with the ability to create a centralized template for each campaign. Also, the chance to decide to use HTML or drag and drop speed up ops and optimize the workload. Customer service and our dedicated CS are super responsive and helpful.

Pros and Cons

Pros

Easy UI
Proactive and helpful customer service
Ability to manage Triggers and Ad Hoc emails, as well as push notification

Cons

Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
Image library

Return on Investment

Database clean up and management
Increase in engagement KPIs, such as Open rate and Click through rate
Fast go to market when it comes to new comms

Campaign Performance

Iterable allows us to A/B test and experiment easily, setting up tests in journey and reporting the results in our data visualization tool. The journey build is easy and it's quite easy to trigger based on events or lists. Lists are easy to build and manage, as well as update when it needed.

Customer Experience

We send marketing comms every day, both as trigger emails or Ad Hoc. When it comes to triggers, it has been easy to create and maintain journeys, being able to create a workflow to keep the user engaged and retained. Inserting the opt-out link is also straightforward, as well as selecting the right sending Channel and setting up tracking.

Alternatives Considered

Klaviyo, Intuit Mailchimp and Cheetah Digital Customer Engagement Suite (discontinued)

Iterable has an easier UI, with a great educational center to be up to date on the product. Iterable also helps manage different locales in one template and create different projects to manage different databases. Lately, with the integration with Snowflake, will allow an easy data flow without the need of product or Eng team.

Key Insights

Do you think Iterable delivers good value for the price?

Yes

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Iterable go as expected?

I wasn't involved with the implementation phase

Would you buy Iterable again?

Yes

Other Software Used

Tableau Cloud, Jira Work Management, Figma, Miro, Slack

Likelihood to Recommend

Iterable has an easy UI, so it's fast to learn for CRM managers and Product people. It's easy to set up a project and start sending both Triggers and Ad hoc emails, as well as push notifications if there's an app. I feel other tools are more advanced when it comes to locale management, making the template creation more flexible and easy to manage multiple languages. Also, I feel there's a need to be able to set up some notification when it comes to journey failure, or users stuck, etc. so we could proactively solve the problem in a timely matter.

Iterable Feature Ratings

Comments

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Iterable is a great ESP for CRM managers that work with multiple locales every day