Overview
What is Odoo Marketing Automation?
Odoo Marketing Automation is a software product that enables businesses to easily create targeted and automated marketing campaigns. With this solution, users can segment prospect databases to ensure the right message reaches the appropriate audience at the optimal time in their journey. Advanced workflows...
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Product Details
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- Competitors
- Tech Details
What is Odoo Marketing Automation?
Odoo Marketing Automation is a software product that enables businesses to easily create targeted and automated marketing campaigns. With this solution, users can segment prospect databases to ensure the right message reaches the appropriate audience at the optimal time in their journey. Advanced workflows can be set up to nurture prospects effectively along the different stages of the sales funnel. Using intuitive visual interfaces, customized workflows can be created for sophisticated end-to-end customer journeys with multiple paths.
Automating tasks such as lead progression, record updates, assignment of engaged prospects to sales teams is made simple by Odoo Marketing Automation. Time triggers and actions like if-then conditions based on email opens or clicks are easy to perform within workflows. This comprehensive marketing automation suite includes Mass Mail, Marketing Automation, SMS and Social functionalities allowing convenient automation for all aspects of an organization's marketing activities with minimal effort needed from busy marketers.
Odoo Marketing Automation Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
Odoo Marketing Automation Screenshots
Odoo Marketing Automation Video
Odoo Marketing Automation Competitors
- HubSpot Marketing Hub
- Wrike
- Keap (formerly Infusionsoft)
Odoo Marketing Automation Technical Details
Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Windows, Linux, Mac |
Mobile Application | Apple iOS, Android, Windows Phone, Blackberry, Mobile Web |
Supported Countries | France, Germany, United Kingdom, Italy, Spain, Switzerland, Netherlands, Greece, Poland, Ukraine, Austria, Belgium, Sweden, Croatia, Norway, Iceland, Denmark, Czech Republic, Republic of Ireland, Hungary, Finland, Bulgaria, Cyprus, Luxembourg, Serbia, Albania, Slovenia, Belarus, Lithuania, Slovakia, Macedonia, Estonia, Montenegro, Monaco, Latvia, Vatican City, Moldova, Gibraltar, Bosnia, Andorra, Liechtenstein, Faro Islands, San Marino, Isle of Man, Jersey, Guernsey, Aland Islands, India, China, Bhutan, Armenia, Iraq, Azerbaijan, Bahrain, Bangladesh, Bhutan, Brunei, Cambodia, China, Cyprus, Georgia, India, Indonesia, Iran, Israel, Kazakhstan, Kuwait, Kyrgyzstan, Laos, Lebanon, Malaysia, Maldives, Mongolia, Myanmar, Nepal, North Korea, Oman, Pakistan, Palestine, Philippines, Qatar, Russia, Saudi Arabia, Singapore, South Korea, Sri Lanka, Syria, Taiwan, Tajikistan, Thailand, Timor- Leste, Turkey, Turkmenistan, United Arab Emirates, Uzbekistan, Vietnam, Yemen, Antigua and Barbuda, Bahamas, Barbados, Belize, Canada, Costa Rica, cuba, Dominica, Dominican Republic, El Salvador, Grenada, Guatemala, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Panama, Saint Kitts and Nevis, Saint Lucia, saint Vincent and the Grenadines, Trinidad and Tobago, United States of America, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela |
Supported Languages | Albanian, Amharic, Arabic, Basque, Bosnian, Bulgarian, Burmese, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, Galician, Georgian, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kabyle, Khmer, Korean, Lao, Latvian, Lithuanian, Macedonian, Mongolian, Norwegian, Persian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Telugu, Thai, Turkish, Ukrainian, Vietnamese |
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Reviews
Community Insights
- Business Problems Solved
Users have found that the Odoo Marketing software helps them engage with existing clients effectively. With the automation of email campaigns, the burden of work has been reduced and email delivery and response rates have improved. The integration of inventory management with daily sales enables real-time tracking and reduction of wastages and theft. Additionally, the software allows for faster creation of email newsletters compared to previous systems. Users are able to track visitors from website visits to sales orders or invoices, providing valuable insights into customer behavior. Apart from email campaigns, the software offers various other features such as lead generation. Customers have expressed satisfaction with the lead funnel integration on their websites, as it simplifies the process of delivering the right message to the right prospects. The software has helped users generate leads for their businesses and gather data from individuals with different levels of interest. The different niches of Odoo, including email campaigns, are highly regarded by users who appreciate the ability to automate campaign processes and capture leads. Marketing automation allows for the management of multiple campaigns and channels with ease. Automated messages can be sent to target customer groups and product groups through email, streamlining communication efforts. Furthermore, the software enables the automatic sending of feedback emails to customers after e-commerce sales, allowing for prompt issue resolution. Users can also segment customers and define desired customer flows within the system. Overall, users find that Odoo Marketing seamlessly integrates into their existing workflows, making it a convenient choice for managing their marketing initiatives.