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Odoo Marketing Automation

Odoo Marketing Automation

Overview

What is Odoo Marketing Automation?

Odoo Marketing Automation is a software product that enables businesses to easily create targeted and automated marketing campaigns. With this solution, users can segment prospect databases to ensure the right message reaches the appropriate audience at the optimal time in their journey. Advanced workflows...

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Recent Reviews

TrustRadius Insights

Users have found that the Odoo Marketing software helps them engage with existing clients effectively. With the automation of email …
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Pricing

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What is Odoo Marketing Automation?

Odoo allows users to craft sophisticated end-to-end customer journeys, design email campaigns, and allows them to create automatic (and targeted) marketing campaigns. Odoo let’s users fully customize and create automatic (and targeted) marketing campaigns. Users can segment prospect…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Odoo Marketing Automation?

Odoo Marketing Automation is a software product that enables businesses to easily create targeted and automated marketing campaigns. With this solution, users can segment prospect databases to ensure the right message reaches the appropriate audience at the optimal time in their journey. Advanced workflows can be set up to nurture prospects effectively along the different stages of the sales funnel. Using intuitive visual interfaces, customized workflows can be created for sophisticated end-to-end customer journeys with multiple paths.

Automating tasks such as lead progression, record updates, assignment of engaged prospects to sales teams is made simple by Odoo Marketing Automation. Time triggers and actions like if-then conditions based on email opens or clicks are easy to perform within workflows. This comprehensive marketing automation suite includes Mass Mail, Marketing Automation, SMS and Social functionalities allowing convenient automation for all aspects of an organization's marketing activities with minimal effort needed from busy marketers.

Odoo Marketing Automation Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability

Odoo Marketing Automation Screenshots

Screenshot of

Odoo Marketing Automation Video

Start your marketing automation project on: https://www.odoo.com/page/marketing-automation

Odoo Marketing Automation Competitors

Odoo Marketing Automation Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web
Supported CountriesFrance, Germany, United Kingdom, Italy, Spain, Switzerland, Netherlands, Greece, Poland, Ukraine, Austria, Belgium, Sweden, Croatia, Norway, Iceland, Denmark, Czech Republic, Republic of Ireland, Hungary, Finland, Bulgaria, Cyprus, Luxembourg, Serbia, Albania, Slovenia, Belarus, Lithuania, Slovakia, Macedonia, Estonia, Montenegro, Monaco, Latvia, Vatican City, Moldova, Gibraltar, Bosnia, Andorra, Liechtenstein, Faro Islands, San Marino, Isle of Man, Jersey, Guernsey, Aland Islands, India, China, Bhutan, Armenia, Iraq, Azerbaijan, Bahrain, Bangladesh, Bhutan, Brunei, Cambodia, China, Cyprus, Georgia, India, Indonesia, Iran, Israel, Kazakhstan, Kuwait, Kyrgyzstan, Laos, Lebanon, Malaysia, Maldives, Mongolia, Myanmar, Nepal, North Korea, Oman, Pakistan, Palestine, Philippines, Qatar, Russia, Saudi Arabia, Singapore, South Korea, Sri Lanka, Syria, Taiwan, Tajikistan, Thailand, Timor- Leste, Turkey, Turkmenistan, United Arab Emirates, Uzbekistan, Vietnam, Yemen, Antigua and Barbuda, Bahamas, Barbados, Belize, Canada, Costa Rica, cuba, Dominica, Dominican Republic, El Salvador, Grenada, Guatemala, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Panama, Saint Kitts and Nevis, Saint Lucia, saint Vincent and the Grenadines, Trinidad and Tobago, United States of America, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela
Supported LanguagesAlbanian, Amharic, Arabic, Basque, Bosnian, Bulgarian, Burmese, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, Galician, Georgian, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kabyle, Khmer, Korean, Lao, Latvian, Lithuanian, Macedonian, Mongolian, Norwegian, Persian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Telugu, Thai, Turkish, Ukrainian, Vietnamese
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Comparisons

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Reviews

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found that the Odoo Marketing software helps them engage with existing clients effectively. With the automation of email campaigns, the burden of work has been reduced and email delivery and response rates have improved. The integration of inventory management with daily sales enables real-time tracking and reduction of wastages and theft. Additionally, the software allows for faster creation of email newsletters compared to previous systems. Users are able to track visitors from website visits to sales orders or invoices, providing valuable insights into customer behavior. Apart from email campaigns, the software offers various other features such as lead generation. Customers have expressed satisfaction with the lead funnel integration on their websites, as it simplifies the process of delivering the right message to the right prospects. The software has helped users generate leads for their businesses and gather data from individuals with different levels of interest. The different niches of Odoo, including email campaigns, are highly regarded by users who appreciate the ability to automate campaign processes and capture leads. Marketing automation allows for the management of multiple campaigns and channels with ease. Automated messages can be sent to target customer groups and product groups through email, streamlining communication efforts. Furthermore, the software enables the automatic sending of feedback emails to customers after e-commerce sales, allowing for prompt issue resolution. Users can also segment customers and define desired customer flows within the system. Overall, users find that Odoo Marketing seamlessly integrates into their existing workflows, making it a convenient choice for managing their marketing initiatives.

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