6sense Review
Updated November 08, 2024

6sense Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We use 6sense to fulfill various functions across our Marketing, Sales, and Revenue Operations teams. Within Marketing, the Account-Based Marketing features of 6Sense make launching advertisements and campaigns a breeze, while the Sales Intelligence features give our sellers valuable information to help equip their outbound talking points and strategies when reaching out to prospects.

Pros

  • Launching campaigns.
  • Orchestration of data.
  • Easy to use interface.

Cons

  • Reporting
  • Enterprise enablement and readiness.
  • Data quality in international markets.
  • Pipeline generation.
6sense's specialty is deanonymizing intent data. Actionable and relevant buyer behavior is consolidated and displayed at the account level, allowing our revenue engine to identify, action, and capture revenue in our pipeline—no matter where an account is in the buying funnel.

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

6sense does a great job helping with daily marketing and sales functions. However, some very obvious misses within the platform make enterprise functionality a bit of a pain from time to time. For example, something as simple as subfolder functionality is nowhere to be found within the platform, making organizing across different teams and departments at a large company a bit difficult from time to time. Additionally, the reporting mechanisms make no sense and will sometimes be randomly limited to a single country at a time for no apparent reason- again making global enterprise capabilities challenging.

6sense Feature Ratings

9.0
Integrations with third-party software
10
Automated workflow & orchestration
8
10.0
3rd party intent signals
10
Downstream intent signals
Not Rated
Account identification
10
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
ABM sales intelligence
10
10.0
Automated routing and prioritization
Not Rated
Customer interaction histories
10
Syndicated content
Not Rated
Personalization
Not Rated
Engagement data tracking
Not Rated
10.0
Ad campaign creation
10
Display advertising
10
Contextual advertising
10
Social advertising
10
Ad reporting and analytics
10

Using 6sense

Marketing, Sales, and RevOps
7 - Technical knowledge of Marketing and Sales systems and functions definitely help to be successful in support the implementation and maintenance of 6sense. Integration knowledge for fields and objects across CRM and Marketing Automation platforms are vital to ensuring 6sense functions properly. Additionally, experience working with AI and predictive modeling also helps make sure 6sense provides value to your organization.
  • Marketing Advertising
  • Sales Purchase Intent
  • Client Account Churn Risk
  • Client Account Churn Risk
  • Data orchestration
  • Competitive Technographic signals

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