Prioritize accounts based on their buying stage
October 10, 2024

Prioritize accounts based on their buying stage

Kyle Fulton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We use 6 sense in our GTM sales actions to identify intent based signals for new logo accounts. Our sales teams use it daily within our sales force instance. Beyond that our marketing teams leverage it in creating campaigns and targeting companies based on different buyer personas and buying stages of their journey.

Pros

  • Intent identification
  • Account buying stages
  • Prioritization of accounts
  • Giving ammo to sales teams

Cons

  • marketing to sales communication
  • education for sellers
  • Pipeline generated
  • Higher win rates
  • prioritizing accounts
  • increased opportunity conversion
Yes, we have leveraged 6sense to identify new buying signals for green accounts of which we have not worked in the past. By identifying these accounts we are able to reach out to them with warm introductions and engage very easily. It has led us to increased pipeline build, great conversation rates and helped out sales teams to hit their sales goals.
6sense intent signals are more rich and impact-full that anything with Zoominfo. 6sense provides intent signals that are much more attractive for our sellers as it not only provides the intent but identifies where a company might be in their buying journey. That information can be used by our sales team to have a data driven approach to the sale.

Do you think 6sense delivers good value for the price?

Not sure

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of 6sense go as expected?

I wasn't involved with the implementation phase

Would you buy 6sense again?

Yes

It is well suited for outbound sales teams or growth sales teams. 6sense provides information that can help outbound sales teams to prioritize accounts based on their buying stage and waste less time from a sales motion working on accounts that don't have a likelihood to purchase. We use it heavily in New logo prospecting and growth sales adoption as well.

6sense Feature Ratings

Integrations with third-party software
6
Automated workflow & orchestration
6
3rd party intent signals
10
Downstream intent signals
Not Rated
Account identification
10
Standard visitor segmentation
10
Behavioral visitor segmentation
10
ABM sales intelligence
10
Automated routing and prioritization
10
Customer interaction histories
10
Syndicated content
10
Personalization
10
Engagement data tracking
10
Ad campaign creation
8
Display advertising
8
Contextual advertising
8
Social advertising
8
Ad reporting and analytics
8

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