6sense is a foundation to GTM alignment
October 10, 2024
6sense is a foundation to GTM alignment
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with 6sense
We utilize 6sense primarily across our marketing and sales teams, but are also starting to use it with our partner team with technographic targeting and segmentation. The 6sense predictive model has become one of the core pieces of our GTM strategy for net new business, driving sales and marketing prioritization and campaigns.
Pros
- Account predictive modelling
- Automating ads across buying stages
- Quick viz into account status and engagements
Cons
- Lots of products and use cases, can be difficult to know where to start
- Account matching based on country can be touchy depending on how your org is structured
- Deal velocity
- Higher win rates
6sense has been a major (and really the most significant) player in our tech stack when it comes to deanonomizing data. We've found this especially valuable when it comes to pairing third party data with our own data sources like CRM activity, website visits, and sales engagements that we track currently.
We use this as the primary foundation of telling our SDR, AE, and marketing teams which accounts to go after. And not just which accounts, but when, and which team should be taking point.
Do you think 6sense delivers good value for the price?
Yes
Are you happy with 6sense's feature set?
Yes
Did 6sense live up to sales and marketing promises?
Yes
Did implementation of 6sense go as expected?
Yes
Would you buy 6sense again?
Yes
Comments
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