Using 6sense to segment our TAM into campaigns by industry
October 10, 2024
Using 6sense to segment our TAM into campaigns by industry
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with 6sense
We use 6sense to segment our TAM into campaigns related to search topics and industries. We then measure the success of the campaigns by monitoring the buying phase of accounts in segment and adjusting marketing tactics based on stage. We also prioritize 6qa accounts for our sales teams and alert them when new 6qa's are reached.
Pros
- Segments audiences based on CRM and Account data
- Serves display ads to segments
- Monitors engagement data
Cons
- Better integration to Eloqua
- Measuring external activity from google ads through api
- Enrich existing users with demographic data into Eloqua
- More qualified leads
- Better insight into user behavior
- Full visibility into marketing funnel
6sense has helped us uncover accounts with anonymous buying signals. In fact it has helped us pinpoint accounts with actiivty from third-party sites and also assisted us in routing these accounts to BDRs when 6qa. The BDRs then review the account data to find the best contacts to reach out to and assist with outreach.
We have set many of our campaigns to personalize based upon buying stage. 6sense is connected to Eloqua by RTS and as we nurture we start to send over 6qa to the BDRs also. This is very helpful to assist in quality of leads they receive.
To be honest, we didn't look very deeply at the product as we are satisfied with 6sense.
Do you think 6sense delivers good value for the price?
Yes
Are you happy with 6sense's feature set?
Yes
Did 6sense live up to sales and marketing promises?
Yes
Did implementation of 6sense go as expected?
I wasn't involved with the implementation phase
Would you buy 6sense again?
Yes
Comments
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