6sense Review
October 14, 2024
6sense Review
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with 6sense
I use 6sense for our organization and other organizations to help the marketing and sales team gain insights in order to do their outbounding activity. Whether it be from the marketing team trying to figure out which accounts they should include in programs to the sales team so they can understand, "hey, if I'm going to work an account, where do I find the insights to work? How do I leverage that in my outbound activity?" Then, ultimately, how do they process that through over to pipeline.
Pros
- One of the things that I like about 6sense is it is really an outbound tool, but it does help the team get organized on the accounts they should work on together. Instead of just having a plain target list by using 6sense, I think the best thing it does is provide the accounts that have some insights about them being in-market and allow each team member to get their swim lane to figure out how to move that progressive forward.
- What I also like about it is that it's delivered in Salesforce where all the teams both work together.
Cons
- One of the things that I don't like about 6sense is the reporting. I find the reporting too elusive and hard to actually track back. I believe that marketers believe the reporting, but I don't think that sellers believe the reporting on its connection to pipeline. One of the things that I would like is a more robust reporting option where I have a lot of ability to do different filters, create different charts with it, and actually control a lot more of the data that I'm able to see.
- At the core it helps organizations get really focused on who to go after, and that's always led to a lot more pipeline. Where I think that's the most effective is the efficiency for SDRs. They're actually able to spend a lot more time working on the accounts that are showing intent versus just kind of the cold outreach that they were doing before. Not that they all take advantage of that, but that's the biggest impact I see is really a focus on where they should spend their time.
It's definitely helped match anonymous activity. Obviously the intent data, they even come to your first party. That again is the peer focus of understanding how to go to market. There's always going to be accounts that people want to sell to, but I feel like that's always a want. By having a layer of intent data and first party data together before they even fill out that form, it's really a lot better use case of everybody's time.
It aggregates all the data in one place. That is the nice part about 6sense, which I think is important again for the seller team. Having everything that was dispersed before rolled up to the account is much easier for them. Instead of having to go click every single contact to see active, rolling it up, being able to see anonymous activity, being able to pump in any third party data into that gives one place to look. That is I think the biggest impact.
Do you think 6sense delivers good value for the price?
Yes
Are you happy with 6sense's feature set?
Yes
Did 6sense live up to sales and marketing promises?
Yes
Did implementation of 6sense go as expected?
Yes
Would you buy 6sense again?
Yes
Comments
Please log in to join the conversation