Item: 6sense
Rating: 10
Author: Verified User

Overall Satisfaction with 6sense

Use Cases and Deployment Scope

6sense has enabled my organization to capture demand through various high intent account segments, and site traffic. As our business goals shifted, we acted quickly to onboard a net new channel that would help enable broader brand capture and drive qualified traffic to our site. 6sense Launching display and native video ads helped contribute to these net new goals, reaching dormant prospects, and new accounts.

Pros and Cons

Pros

Segmentation
Display Ads
Influenced Form Fills

Cons

Analytics Tracking
Lower-funnel conversion opportunity
Broader retargeting scopes outside of traffic

Return on Investment

Drive Influence through other paid media channels
Driving qualified leads
Increasing overall brand awareness
Retargeting qualified web traffic with consideration offers

Account Identification

6sense has helped my organization match first party data sources into comprehensive segments for specific integrated media campaigns. For example we are able to target specific account segments layered in with demographic data. This has enabled us to expand revival efforts, and brand awareness goals, by reengaging with dormant leads, and reaching net new prospects.

Alternatives Considered

Metadata.io

6sense has a greater ability to match users versus Metadata.io which on par has matched 65% of users, versus 85% with 6sense.

6sense also has much higher lead quality, compared to Metadata.io. We're seeing much greater influence, and trajectory.

Overall user matching is the greatest ability 6sense has to offer over Metadata.io.

Key Insights

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

Other Software Used

Metadata.io

Likelihood to Recommend

6sense is highly useful for verticals in the B2B sphere. I would recommend the platform for organizations that are looking to drive free trials, or demo requests through paid marketing channels. For an organization that is optimizing for purchase events or in e-commerce, I would not recommend 6sense. Unless they are looking to target specific account types (Enterprise, SLED, SMB, etc). The platform is more suitable for organizations that have specific account type goals, more so an ABM focus. The platform has a robust ability to sync specific 1st party data, intent, and behavioral sources to various paid marketing channels (linkedin, meta, etc.). This has shifted the landscape on how we target users across our paid media channels.

6sense Feature Ratings

Comments

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Full Funnel Wins with 6sense