6sense
Updated June 24, 2025

6sense

Utban Ali | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We use 6sense in our organization to leverage its predictive modeling to look for new accounts. This helps our reps to target the right accounts and save time. The data taxonomy feature helps us to use AI and give us insights

Pros

  • Data modeling
  • Predictive insights
  • Recommend hot accounts

Cons

  • UI is not friendly
  • Support is a bit slow
  • Training material is not that great
  • deals sizes have increased
  • pipeline grew by 25%
  • account list got refined by 35%
Yes, the software 6sense has helped us match anonymous buying signals to accounts and its had a very meaningful and positive impact on both our sales and marketing teams. Sales now get prioritized accounts lists which are based on real time intent signals which helps reps focus and target the right accounts and the right time. Marketing has been able to tailor campaigns to the accounts are actually in the market to buy which has really increased both engagement and conversation rates
6sense’s AI-powered predictions have been super impactful to help us understand and intercept buyer behavior. The predictive modeling has given the team crystal clear visibility into where accounts are in the buying journey which has allowed both sales and marketing to target ore precisely, increasing engagement and accelerating pipeline progression. Plus rather than waiting for hand-raisers, the teams can engage accounts early, and ultimately improve pipeline and efficiency
We chose 6sense because:
6sense offers deeper/better, more actionable AI-driven insights into buyer intent
For its comprehensive view across the entire funnel
Its ability to match anonymous traffic to accounts and enrich CRM Data was a big differentiator





Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

I wasn't involved with the implementation phase

Would you buy 6sense again?

Yes

Well suited:
It is ideal for ABM Programs
Great at surfacing buyer behavior
It is especially useful when we have hundreds and thousands of target accounts and we need to prioritize based on buying and intent signals
Not well suited: costy, requires a level of planning and cross functional suipport, if you dont have a target set of accounts







6sense Feature Ratings

Integrations with third-party software
10
Automated workflow & orchestration
8
3rd party intent signals
9
Downstream intent signals
8
Account identification
10
Standard visitor segmentation
10
Behavioral visitor segmentation
9
ABM sales intelligence
10
Automated routing and prioritization
8
Customer interaction histories
7
Syndicated content
10
Personalization
10
Engagement data tracking
10
Ad campaign creation
9
Display advertising
9
Contextual advertising
9
Social advertising
9
Ad reporting and analytics
9

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