Great source of intent and lots of capabilities but also a lot of work

We mainly use 6sense for intent data, who is coming on to the website and visiting certain pages along with the Bombora and keyword intent. We're trying to get in front of certain accounts at the right time with the right message. The sales team uses the sales intelligence dashboard to help prioritize accounts, and marketing uses the segments for building audiences both on display ads and LinkedIn campaigns.

I would say it has help with the signals, but less impact on closing deals. We have a sales cycle that is over 12 month long, and it's been hard to gain rep traction with the stages they use for the AI model. "When do you want a company to show up in purchase in a 12 month sales cycle?" Is a question I often used to say if they are in purchase it means they are doing a lot of activities relating to us.

We primarily used 6sense segments to see which pages companies were visiting on the website, and thus figuring out what stage of the funnel they were in. We were able to make changes to our website to help utilize this functionality. For instance if someone views a product overview or case study, we can then target that company more specifically.