AB Delicious
September 25, 2019

AB Delicious

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Client-side Testing

Modules Used

  • Experimentation (A/B Testing)

Overall Satisfaction with AB Tasty

We use AB Tasty, along with a suite of other internal tools, to support our testing and optimization efforts across the organization. We use AB Tasty to quickly spin up experiments and gather insights which informs our next steps and road maps.
  • Onboarding users onto the AB Tasty platform is quick and painless and does not require a technical background.
  • AB Tasty plugs in really well as the next step after UX has done their user testing, providing the quantitative analysis to their qualitative analysis and helps identify areas of opportunity.
  • AB Tasty's reporting suite is easy to understand and helps prevent "analysis paralysis".
  • One thing that we would find helpful, and I'm not convinced it would be AB Tasty's role, is a way to do some basic modeling and projections based on the experiment results. What might we expect if we roll out this change?
  • Increased digital subscription conversions.
  • Improved customer experience on our websites.
  • Prevented us from implementing features that would have negatively impacted our KPIs.
Our CSMs have been responsive when we have sought out assistance both with implementation and testing concepts and, on the very rare occasion, a bug or something that we identified as a possible opportunity for improvement. The support from AB Tasty has been top-notch.
  • Omniture (Adobe Analytics).
  • Krux (Salesforce DMP).
  • Client-side integrations on multiple web platforms, including one that used Polymer and Web Components.
We experienced little-to-no difficulty in integration outside of the Polymer-based site where executing experiments through the GUI required more technical expertise.
AB Tasty has very aggressive pricing and a simple-to-use toolset. We feel that AB Tasty gives us what we need and the other vendors don't provide additional value to justify the cost.
AB Tasty, in my experience, seems to be very well suited for client-side, UI-related experiments with simple KPI monitoring. As the experiments grow in complexity as well as the analysis required, we veer towards a server-side approach using our CDN. Quick to set up experiments, quick to get insights - that's the strength.

AB Tasty Feature Ratings

a/b experiment testing
9
Split URL testing
Not Rated
Multivariate testing
Not Rated
Multi-page/funnel testing
Not Rated
Mobile app testing
Not Rated
Visual / WYSIWYG editor
7
Standard visitor segmentation
Not Rated
Behavioral visitor segmentation
Not Rated
Traffic allocation control
Not Rated
Website personalization
Not Rated
Heatmap tool
Not Rated
Click analytics
9
Scroll maps
Not Rated
Conversion tracking
8
Goal tracking
8
Test reporting
9
Results segmentation
Not Rated